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Modellierwachs

soft demand (-40.8% this quarter) — Modellierwachs doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 619 of 1,260 Kosmetik niches · on the category median

Market size 8Growth 5Conversion 93Competition 40Returns 85Price range 14Avg price 31Brand share 61Review moat 88Quality gap 84
This niche Category average · 1,260 niches

Is Modellierwachs profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Modellierwachs is a €31K/yr Amazon Germany market (28K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 47/100.

Modellierwachs: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -40.8% over the last 90 days and 11.5% of searches end in a purchase.

€31K

revenue / yr

Units sold / yr2K
Search volume / yr-40.8%28K
Conversion rate11.5%
Avg price€9.75

Who owns the niche?

The top 5 brands hold 69% of demand, so 31% of the market is open.

31%

open market share

Brands · sellers16 · 30
Top-5 product click share61%
Open market31%
Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement53%
New entrants (1y)2· 0 succeeded
Avg rating4.2★
Avg reviews237

Top Modellierwachs products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

€0€2K€3K€5K€6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

16 flat

Sellers

30

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

26%

  • Festicy19%
  • Fyearfly18%
  • CCbeauty12%
  • DD Composite12%
  • Afflano8%
  • Mehron6%

Modellierwachs demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume28KCVR11.5%Products19Brands16Top 5 Brands69%OOS Rate33.8%Rating4.2★Reviews237Avg BSR#270
350250Spike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26

Top Modellierwachs search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • modellierwachs5K/yr
  • narbenwachs7K/yr
  • scar wax6K/yr
  • modelliermasse gesicht3K/yr
  • modellierwachs gesicht4K/yr
  • narbenwachs halloween4K/yr

What reviews say buyers love and hate about Modellierwachs

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Benutzerfreundlichkeit25%

funktioniert super einfach

Effizienz25%

lässt sie gut verarbeiten

beworben Vs Tatsächliches Produkt25%

Alles so wie auf dem Bild

Textur/Konsistenz – insgesamt8%

Die Konsistenz des Wachses ist fest

Lackqualität8%

Die Konsistenz des Wachses ist fest, was eine gute Grundlage für präzises Modellieren bietet

What buyers complain about

100% of reviews
Benutzerfreundlichkeit50%

schwer zu modelieren

Haftung/Klebrigkeit50%

Schlechter halt im Gesicht

Modellierwachs return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Haftung/Klebrigkeit
23%
2Funktionalität insgesamt
18%
3Gesamtgröße
18%
4beworben Vs Tatsächliches Produkt
14%
5Hartes Gefühl
9%

Common Modellierwachs questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Modellierwachs 47/100 on Amazon Germany — Skip it. The niche generates €31K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -40.8% over the last 90 days.
Modellierwachs buyers on Amazon Germany complain most about Benutzerfreundlichkeit, Haftung/Klebrigkeit, the themes mined from the niche's reviews. Its return rate is 1.5%.