How competitive is the Miro Parfum Damen niche on Amazon Germany?

2 brands and 15 sellers compete in Miro Parfum Damen on Amazon Germany. The top 5 Miro Parfum Damen products take 84% of clicks and its top 5 brands hold 100% of demand.

Miro Parfum Damen

brand-locked demand (top 5 brands take 100% of clicks) — Miro Parfum Damen doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,012 of 1,260 Kosmetik niches · −7 vs the category median of 47

This niche Category average · 1,260 niches

Is Miro Parfum Damen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Miro Parfum Damen is a €70K/yr Amazon Germany market (45K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.

Miro Parfum Damen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -11.6% over the last 90 days and 6.5% of searches end in a purchase.

€70K

revenue / yr

Units sold / yr3K

Search volume / yr-11.6%45K

Conversion rate6.5%

Avg price€23.88

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 15

Top-5 product click share84%

Open market0%

Avg brand age71 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 12 products

Top Miro Parfum Damen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

2 x MIRO FEMME Eau de Parfum Spray 50 ml (100 ml)

Price: €22.43
Rating: 4.8/5
Reviews: 290
Age: 9y ago

Miro Femme Wasser von Parfum 50 ml (1er Pack)

Price: €10.61
Rating: 4.6/5
Reviews: 2,118
Age: 9y ago

MIRO FEMME Eau de Parfum Spray 50 ml + 1 eleganter Taschenzerstäuber

Price: €20.90
Rating: 4.5/5
Reviews: 11
Age: 1y ago

Miro Femme 2 x Eau de Parfum Spray 50 ml (100 ml) + 1 Eleganter Taschenzerstäuber Ideal für Unterwegs

Price: €28.44
Rating: 5.0/5
Reviews: 2
Age: 3mo ago

Miro MAGIC Eau de Parfum Spray 2 x 50 ml

Price: €21.00
Rating: 4.6/5
Reviews: 44
Age: 4y ago

Newest

by launch date

Miro Femme 2 x Eau de Parfum Spray 50 ml (100 ml) + 1 Eleganter Taschenzerstäuber Ideal für Unterwegs

Price: €28.44
Rating: 5.0/5
Reviews: 2
Age: 3mo ago

1 x Miro FEMME Eau de Parfum Spray 50 ml + 1 x Deospray 100 ml + 1 eleganter Taschenzerstäuber

Price: €27.81
Rating: 5.0/5
Reviews: 5
Age: 1y ago

MIRO FEMME Eau de Parfum Spray 50 ml + 1 eleganter Taschenzerstäuber

Price: €20.90
Rating: 4.5/5
Reviews: 11
Age: 1y ago

Miro Femme Eau de Parfum 50 ml + Deospray 100 ml + Duschgel 250 ml + 1 eleganter Taschenzerstäuber

Price: €34.53
Rating: 5.0/5
Reviews: 4
Age: 1y ago

Miro Turquoise femme Eau de Parfum Natural Spray 50 ml

Price: €14.83
Rating: 4.2/5
Reviews: 37
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

Miro64%
Generisch36%
Open — no brand owns it (0%)

Miro Parfum Damen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume45KCVR6.5%Products12Brands2Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews239Avg BSR#1,533

Top Miro Parfum Damen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

miro parfum damen29K/yr -5.1%6.0% conv.
miro9K/yr -7.2%2.1% conv.
miro femme7K/yr -39.6%4.6% conv.

What reviews say buyers love and hate about Miro Parfum Damen

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Geruch80%

“Wunderbarer Duft”

beworben Vs Tatsächliches Produkt9%

“Wie erwartet”

Preis-Leistungs-Verhältnis7%

“Günstiger”

Geschenk Zweck5%

“Ist ein Geschenk 🎁 für meine Tochter”

Miro Parfum Damen return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch

58%

2beworben Vs Tatsächliches Produkt

17%

3Funktionalität insgesamt

17%

4Verklemmen/Verstopfen

Common Miro Parfum Damen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Miro Parfum Damen 40/100 on Amazon Germany — Skip it. The niche generates €70K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -11.6% over the last 90 days.

Miro Parfum Damen sells for €23.88 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €10.61–€51.52. The average incumbent carries 239 reviews — the moat a new listing must climb.