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Mirage Parfüm

Fail

The top 5 products take 100% of clicks, so Mirage Parfüm is a Fail.

Flapen Score
40
40 / 100
Ranks 1,012 of 1,260 Kosmetik niches · −7 vs the category median of 47
Market size
€171K/yr42K searches / yr
90-day growth
-38.4%search demand this quarter
Competition
100%top-5 click share · 1 brands · 2 sellers

Flapen Score

Mirage Parfüm against its category

The dotted line is the Kosmetik average. Past it, Mirage Parfüm is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mirage Parfüm market on Amazon at a glance

Shoppers on Amazon Germany searched for Mirage Parfüm 42K times last year and spent an estimated €171K. One brand takes every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -38.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €171K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-38.4%
Conversion, latest week
4.2%
Market size, estimated
€171Ka year
Top search term
mirage parfüm29K searches a year

02 · Price

A sale here is worth €96.53.

Listings sell for €96.53 on average, from €70.17 to €146.21. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At €96.53 that is €10K to €24K a year per listing.

Average price
€96.53inside the $15 to $100 sweet spot
Price range
€70.17–€146.21
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
€10K–€24K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #16 within Düfte. It carries 38 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
67%
Out of stock, average day
20.0%
Average rank
#16in Düfte
Average rating
4.20 starsAmazon Germany average 4.37 stars
Average reviews
38per listing
Listings tracked
3

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
34 months

Products

Top Mirage Parfüm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Mirage Parfüm search demand

Weekly searches over the year. Pick a range.

1K600Mar '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26

Reviews and returns

What reviews say buyers love and hate about Mirage Parfüm

We read the reviews and the return reasons for every product selling here.

64%of positive reviews mention “Geruch”
37%of negative reviews mention “Geruch”
0.1%of orders come back
“Dieser Duft ruft Übelkeit hervor”
A buyer, on “Geruch”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Mirage Parfüm questions

Answered from the same tracked data.