Skip to content

Mikrofaser Handtuch Haare

Fail

Shoppers spend an estimated $48K a year here, so Mikrofaser Handtuch Haare is a Fail.

Flapen Score
36
36 / 100
Ranks 1,131 of 1,260 Kosmetik niches · −11 vs the category median of 47
Market size
€48K/yr119K searches / yr
90-day growth
-19.8%search demand this quarter
Competition
63%top-5 click share · 12 brands · 16 sellers

Flapen Score

Mikrofaser Handtuch Haare against its category

The dotted line is the Kosmetik average. Past it, Mikrofaser Handtuch Haare is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mikrofaser Handtuch Haare market on Amazon at a glance

Shoppers on Amazon Germany searched for Mikrofaser Handtuch Haare 119K times last year and spent an estimated €48K. The top 5 brands take 75% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €48K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
-19.8%
Conversion, latest week
3.7%
Market size, estimated
€48Ka year
Peak month
January1.4× the quietest month
Top search term
mikrofaser handtuch haare73K searches a year

02 · Price

A sale here is worth €10.81.

Listings sell for €10.81 on average, from €6.56 to €18.36. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At €10.81 that is €3K to €5K a year per listing.

Average price
€10.81under the $15 to $100 sweet spot
Price range
€6.56–€18.36
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
€3K–€5K
Returns
1.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #39 within Haarschmuck. It carries 6,006 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
5.6%
Average rank
#39in Haarschmuck
Average rating
4.55 starsAmazon Germany average 4.37 stars
Average reviews
6,006per listing
Listings tracked
18

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Mikrofaser Handtuch Haare products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

16

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

19%

  • Brand 125%
  • Brand 221%
  • Brand 315%
  • Brand 49%
  • Brand 56%
  • Brand 66%

Demand

Mikrofaser Handtuch Haare search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Mikrofaser Handtuch Haare search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mikrofaser handtuch haare73K/yr
  • microfiber towel hair14K/yr
  • microfaser handtücher für die haare8K/yr
  • mikrofaser handtuch haare locken6K/yr
  • microfaser haartuch4K/yr
  • mikrofaser haarhandtuch4K/yr
  • mikrofaser handtuch locken3K/yr
  • haar handtuch microfaser4K/yr
  • microfiber hair towel3K/yr

Reviews and returns

What reviews say buyers love and hate about Mikrofaser Handtuch Haare

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Qualität insgesamt”
19%of negative reviews mention “Feucht/Trocken”
1.2%of orders come back
“Leider kann ich jedoch nicht bestätigen, dass meine Haare damit besonders gut oder schnell trocknen”
A buyer, on “Feucht/Trocken”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mikrofaser Handtuch Haare questions

Answered from the same tracked data.