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Mickey Mouse Ohren

Fail

Demand is soft, at -56.9% this quarter, so Mickey Mouse Ohren is a Fail.

Flapen Score
30
30 / 100
Ranks 1,225 of 1,260 Kosmetik niches · −17 vs the category median of 47
Market size
€26K/yr130K searches / yr
90-day growth
-56.9%search demand this quarter
Competition
68%top-5 click share · 10 brands · 10 sellers

Flapen Score

Mickey Mouse Ohren against its category

The dotted line is the Kosmetik average. Past it, Mickey Mouse Ohren is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mickey Mouse Ohren market on Amazon at a glance

Shoppers on Amazon Germany searched for Mickey Mouse Ohren 130K times last year and spent an estimated €26K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -56.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €26K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
-56.9%
Conversion, latest week
3.3%
Market size, estimated
€26Ka year
Peak month
February4.8× the quietest month
Top search term
mickey mouse ohren41K searches a year

02 · Price

A sale here is worth €6.13.

Listings sell for €6.13 on average, from €3.79 to €11.48. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €6.13 that is €613 to €2K a year per listing.

Average price
€6.13under the $15 to $100 sweet spot
Price range
€3.79–€11.48
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€613–€2K
Returns
3.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #139 within Haarschmuck. It carries 615 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
93%
Out of stock, average day
11.1%
Average rank
#139in Haarschmuck
Average rating
4.31 starsAmazon Germany average 4.37 stars
Average reviews
615per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Mickey Mouse Ohren products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

10

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

11%

  • Brand 135%
  • Brand 218%
  • Brand 312%
  • Brand 410%
  • Brand 58%
  • Brand 66%
  • Open — no brand owns it (4 brands, 11%)

Demand

Mickey Mouse Ohren search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 4.8×

Search terms

Top Mickey Mouse Ohren search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mickey mouse ohren41K/yr
  • disney ohren22K/yr
  • micky maus ohren17K/yr
  • minnie mouse ohren15K/yr
  • disney haarreif9K/yr
  • disney ohren erwachsene6K/yr
  • mickey maus ohren6K/yr
  • mini maus ohren6K/yr
  • minimaus ohren4K/yr
  • minnie maus ohren4K/yr

Reviews and returns

What reviews say buyers love and hate about Mickey Mouse Ohren

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Qualität insgesamt”
36%of negative reviews mention “Qualität insgesamt”
3.0%of orders come back
“weniger hochwertig, als abgebildet.”
A buyer, on “Qualität insgesamt”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Mickey Mouse Ohren questions

Answered from the same tracked data.