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Meroda

Fail

Demand is soft, at -50.0% this quarter, so Meroda is a Fail.

Flapen Score
47
47 / 100
Ranks 619 of 1,260 Kosmetik niches · on the category median
Market size
€516K/yr559K searches / yr
90-day growth
-50.0%search demand this quarter
Competition
83%top-5 click share · 6 brands · 31 sellers

Flapen Score

Meroda against its category

The dotted line is the Kosmetik average. Past it, Meroda is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Meroda market on Amazon at a glance

Shoppers on Amazon Germany searched for Meroda 559K times last year and spent an estimated €516K. The top 5 brands take 98% of clicks. Demand peaks in Mar–Jun. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 559K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -50.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €516K a year.

Searches, last 12 months
559K
Growth, 90 days vs prior 90
-50.0%
Conversion, latest week
4.5%
Market size, estimated
€516Ka year
Peak month
June3.0× the quietest month
Top search term
meroda foundation204K searches a year

02 · Price

A sale here is worth €20.59.

Listings sell for €20.59 on average, from €6.87 to €38.45. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 4,000 to 5,000 of them. At €20.59 that is €82K to €103K a year per listing.

Average price
€20.59inside the $15 to $100 sweet spot
Price range
€6.87–€38.45
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
25K–30K
Units per listing a year
4,000–5,000
Revenue per listing a year
€82K–€103K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 42% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #111 within Make-Up. It carries 3,063 reviews at 3.88 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
42%
Out of stock, average day
0.0%
Average rank
#111in Make-Up
Average rating
3.88 starsAmazon Germany average 4.37 stars
Average reviews
3,063per listing
Listings tracked
12

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Meroda products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

31

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Brand 178%
  • Brand 26%
  • Brand 35%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Meroda search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Jun · busiest ÷ quietest = 3.0×

Search terms

Top Meroda search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • meroda foundation204K/yr
  • meroda80K/yr
  • meroda changing foundation48K/yr
  • foundation reife haut16K/yr
  • changing foundation39K/yr
  • meroda cosmetics27K/yr
  • merida foundation28K/yr
  • max factor foundation19K/yr
  • may foundation24K/yr
  • foundation für reife haut ab 504K/yr

Reviews and returns

What reviews say buyers love and hate about Meroda

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Qualität insgesamt”
14%of negative reviews mention “Farbe”
0.2%of orders come back
“Farbwechsel”
A buyer, on “Farbe”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Meroda questions

Answered from the same tracked data.