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Meroda

soft demand (-50.0% this quarter) — Meroda doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 619 of 1,260 Kosmetik niches · on the category median

Market size 60Growth 0Conversion 54Competition 14Returns 99Price range 74Avg price 89Brand share 6Review moat 34Quality gap 96
This niche Category average · 1,260 niches

Is Meroda profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Meroda is a €516K/yr Amazon Germany market (559K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Mar–Jun. Verdict: Skip it — 47/100.

Meroda: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -50.0% over the last 90 days and 4.5% of searches end in a purchase.

€516K

revenue / yr

Units sold / yr30K
Search volume / yr-50.0%559K
Conversion rate4.5%
Avg price€20.59

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers6 · 31
Top-5 product click share83%
Open market2%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.9★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement100%
New entrants (1y)4· 0 succeeded
Avg rating3.9★
Avg reviews3,063

Top Meroda products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

€0€77K€155K€232K€309K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

31

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Meroda78%
  • Ultell6%
  • M. Asam5%
  • MAY.5%
  • Erinde3%
  • Max Factor2%
  • Open — no brand owns it (0%)

Meroda demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume559KCVR4.5%Products12Brands6Top 5 Brands98%OOS Rate0.0%Rating3.9★Reviews3,063Avg BSR#111
7K5KSpike '25Prime Day '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Jun · busiest ÷ quietest = 3.0×

Top Meroda search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • meroda foundation204K/yr
  • meroda80K/yr
  • meroda changing foundation48K/yr
  • foundation reife haut16K/yr
  • changing foundation39K/yr
  • meroda cosmetics27K/yr
  • merida foundation28K/yr
  • max factor foundation19K/yr
  • may foundation24K/yr
  • foundation für reife haut ab 504K/yr

What reviews say buyers love and hate about Meroda

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Qualität insgesamt20%

Super Produkt

Eignung für Mischhaut16%

Matches Fair to Medium Skin Tones

beworben Vs Tatsächliches Produkt12%

Produkt wie beworben

Geruch5%

Geruch ok

Textur/Konsistenz – insgesamt5%

Angenehme Textur, deckt meine leichten Pigmentflecken ab

What buyers complain about

64% of reviews
Farbe14%

Farbwechsel

Abdeckung11%

allerdings nicht abdeckend.

Preis-Leistungs-Verhältnis10%

Schade ums Geld

Helligkeit/Glanz/Glühen6%

Zu hell

beworben Vs Tatsächliches Produkt6%

Hält nicht was es verspricht

Meroda return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
16%
2Abdeckung
15%
3Funktionalität insgesamt
13%
4beworben Vs Tatsächliches Produkt
10%
5Geruch
6%

Common Meroda questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Meroda 47/100 on Amazon Germany — Skip it. The niche generates €516K/yr across 12 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -50.0% over the last 90 days.
Search demand for Meroda on Amazon Germany peaks in Mar–Jun, where the busiest month runs 3.0× the quietest.