Is meroda profitable to sell on Amazon Germany?

The niche generates €516K/yr across 12 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -50.0%. Flapen's verdict: Skip it (47/100).

How competitive is the meroda niche?

6 brands and 31 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in meroda?

Top complaints mined from reviews: Farbe, Abdeckung, Preis-Leistungs-Verhältnis. The return rate is 0.2%.

When does demand for meroda peak?

Demand peaks in Mar–Jun; the busiest month runs 3.0× the quietest.

What does it cost to enter the meroda niche?

Listings span €6.87–€38.45; the average listing price is €20.59 (sweet spot $15–$100). The average incumbent carries 3,063 reviews — the moat a new listing must climb.

meroda

Skip it

Soft demand (-50.0% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Avg price

Great€20.59

avg listing price — sweet spot $15–$100

Price range

Good€6.87–€38.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good€516K

€516K/yr · 559K searches

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,062.92

avg incumbent reviews — the moat a new listing must climb

Competition

Bad83%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

Growth

Bad-50.0%

90-day search growth — must beat 0% to launch

Signals Quality Gap

According to Flapen's Amazon Germany niche tracking, meroda is a €516K/yr Amazon Germany market (559K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Mar–Jun. Verdict: Skip it — 47/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

meroda market data

Units sold / yr: 25K–30K; avg 4,000–5,000/product
Revenue / yr: €515K–€618K; units × avg price
Conversion rate: 4.5%
Avg BSR: #111
Page quality: 0%
Prime: 42%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 37 months
Avg seller age: 171 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Meroda78%
Ultell6%
M. Asam5%
MAY.5%
Erinde3%
Max Factor2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 75 weeks — -50.0% search growth over the last 90 days.

Peak months: Mar, Jun · busiest ÷ quietest = 3.0×

Open Trend

Top meroda search terms

meroda foundation204K/yr -61.8%4.6% conv.
meroda80K/yr -50.2%3.0% conv.
meroda changing foundation48K/yr -43.8%5.9% conv.
foundation reife haut16K/yr +143.3%0.5% conv.
changing foundation39K/yr -64.5%1.5% conv.
meroda cosmetics27K/yr -51.2%2.2% conv.
merida foundation28K/yr -54.0%2.8% conv.
max factor foundation19K/yr -11.1%0.8% conv.
may foundation24K/yr -77.0%3.7% conv.
foundation für reife haut ab 504K/yr +293.7%0.6% conv.

All search terms

Top meroda products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MERODA Changing Foundation SPF 15 [LIGHT TO MEDIUM SKIN] - Foundation Color Changing - Farbwechselnde Foundation für Reife Haut - Make Up Hautton Anpassend - Foundation Gesichts Make Up

Meroda€26.424.3★2,186 rev

MERODA Changing Foundation SPF 30 [LIGHT TO MEDIUM SKIN] - Foundation Color Changing - Farbwechselnde Foundation für Reife Haut - Make Up Hautton Anpassend - Foundation Gesichts Make Up

Meroda€26.604.3★288 rev

M. Asam Magic Finish Perfect Me Transparentes (30ml) Perfekter No-Make-up Look für einen makellosen Teint Als Primer mit Foundation oder Pflege kombinierbar

M. Asam€19.244.4★26,836 rev

2PCS Farbwechselnde Foundation Make-up Foundation Color Changing Farbe anpassend für alle Hauttöne Koreanisches Make-up mit SPF Feuchtigkeitsspendend Weiße Foundation für empfindliche Haut

Ultell€11.093.3★21 rev

May Cosmetics 2 x Changing Foundation 35 ml

MAY.€35.933.6★14 rev

Newest

by launch date

May Cosmetics Changing Foundation 35 ml inklusive 2-in-1 Brush

MAY.€29.876 rev

3mo ago

May Cosmetics 2 x Changing Foundation 35 ml

MAY.€35.9314 rev

3mo ago

2PCS Farbwechselnde Foundation Make-up Foundation Color Changing Farbe anpassend für alle Hauttöne Koreanisches Make-up mit SPF Feuchtigkeitsspendend Weiße Foundation für empfindliche Haut

Ultell€11.0921 rev

6mo ago

Farbwechselnde Foundation Make-up Foundation Color Changing Farbe anpassend für alle Hauttöne Koreanisches Make-up mit SPF Feuchtigkeitsspendend Weiße Foundation für empfindliche Haut

Ultell€7.6939 rev

8mo ago

MERODA Lidschatten Stift [MIT WISCHFEST-FORMEL] - Eyeshadow Stick - Lidschattenstift - Eye Perfecting Shimmer Beautystick - Vegan & Cruelty Free - (Mauve)

Meroda€20.06124 rev

1y ago

What buyers say about meroda

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt20%

“Super Produkt”

Eignung für Mischhaut16%

“Matches Fair to Medium Skin Tones”

beworben Vs Tatsächliches Produkt12%

“Produkt wie beworben”

Geruch5%

“Geruch ok”

Textur/Konsistenz – insgesamt5%

“Angenehme Textur, deckt meine leichten Pigmentflecken ab”

Abdeckung5%

“Tolle Foundation”

Eignung für trockene Haut4%

“feuchtigkeitsspendend, perfekt auch für empfindliche Haut.”

Farbe4%

“Jedoch der Farbton hat sich super angepasst, genau so wie gewünscht, da ich einen natürlichen Look bevorzuge”

Einfache Anwendung2%

“Die Foundation hat eine angenehme Struktur, die sich leicht. auftragen lässt”

Pinselqualität2%

“Guter Kosmetik Pinsel, würde ich wieder kaufen”

What buyers complain about

Farbe14%

“Farbwechsel”

Abdeckung11%

“allerdings nicht abdeckend.”

Preis-Leistungs-Verhältnis10%

“Schade ums Geld”

Helligkeit/Glanz/Glühen6%

“Zu hell”

beworben Vs Tatsächliches Produkt6%

“Hält nicht was es verspricht”

Allergien4%

“Haut reaktion”

Funktionalität insgesamt4%

“Funktioniert nicht”

Falten3%

“Kaschiert leichte Falten und Unebenheiten”

Geruch3%

“Unangenehmer Geruch”

Eignung Fettige Haut2%

“Wer einen öligen Look sucht, ist hier richtig”

Top return reasons

Farbe16%

Abdeckung15%

Funktionalität insgesamt13%

beworben Vs Tatsächliches Produkt10%

Geruch6%

Hautgesundheit5%

Helligkeit/Glanz/Glühen4%

Gesamtgröße3%

Produktzustand3%

Qualität insgesamt2%

Common questions

Is meroda profitable to sell on Amazon Germany?: The niche generates €516K/yr across 12 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -50.0%. Flapen's verdict: Skip it (47/100).
How competitive is the meroda niche?: 6 brands and 31 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in meroda?: Top complaints mined from reviews: Farbe, Abdeckung, Preis-Leistungs-Verhältnis. The return rate is 0.2%.
When does demand for meroda peak?: Demand peaks in Mar–Jun; the busiest month runs 3.0× the quietest.
What does it cost to enter the meroda niche?: Listings span €6.87–€38.45; the average listing price is €20.59 (sweet spot $15–$100). The average incumbent carries 3,063 reviews — the moat a new listing must climb.