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medicube collagen night wrapping mask

Skip it

Soft demand (-26.6% this quarter) — this niche doesn't clear our bar today.

Market size 27Growth 12Conversion 63Competition 55Returns 100Price range 49Avg price 63Brand share 26Review moat 30Quality gap 53

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Avg price

Good€13.58

avg listing price — sweet spot $15–$100

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay€2.52–€27.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay3,490.41

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€112K

€112K/yr · 147K searches

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Growth

Bad-26.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, medicube collagen night wrapping mask is a €112K/yr Amazon Germany market (147K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Mar–Jun–Jul. Verdict: Skip it — 45/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

medicube collagen night wrapping mask market data

Units sold / yr
8K–10K
avg 100–250/product
Revenue / yr
€109K–€136K
units × avg price
Conversion rate
5.6%
Avg BSR
#111
Page quality
0%
Prime
90%
Sponsored
72%
Out of stock
3.4%
Avg brand age
34 months
Avg seller age
170 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

164

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

52%

Top 20: 91%

Open market

8%

  • L'Oréal Professionnel Paris32%
  • L'Oreal Paris21%
  • BIODANCE15%
  • Svenja Walberg13%
  • medicube8%
  • COSRX3%
  • Open — no brand owns it (7 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 88 weeks — -26.6% search growth over the last 90 days.
20K15KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Jun, Jul · busiest ÷ quietest = 5.1×

Top medicube collagen night wrapping mask search terms

  • glass skin maske40K/yr
  • loreal haarmaske17K/yr
  • loreal maske12K/yr
  • glas skin maske6K/yr
  • loreal haarkur8K/yr
  • glasskinmaske10K/yr
  • loreal hair mask5K/yr
  • haarmaske loreal5K/yr
  • loreal maske haare5K/yr
  • elvital haarmaske4K/yr
All search terms

Top medicube collagen night wrapping mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€4K8%€9K12%€13K16%€18K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about medicube collagen night wrapping mask

What buyers praise and complain about, mined from review topics.

What buyers love

Eignung für Mischhaut12%

“Super glowy skin danach”

Qualität insgesamt11%

“Cooles Produkt”

Feucht/Trocken11%

“perfekt hydratisiert”

Weiches Gefühl9%

“Fühlt sich super an”

Eignung für trockene Haut8%

“Nach der Anwendung des Fluids sieht meine Haut deutlich jünger und fester aus, mit einem gesunden Glow und einfach gut hydratisiert”

Helligkeit/Glanz/Glühen6%

“Super Glow”

Einfache Anwendung4%

“Applikation ist sehr einfach (im vergleich zu anderen Tuchmasken teilweise)”

Geruch3%

“dezent im Geruch”

Komfort insgesamt3%

“Sehr angenehm auf der Haut”

Preis-Leistungs-Verhältnis3%

“ihren Preis definitiv wert!”

What buyers complain about

Allergien10%

“Juckreiz & Rötungen”

Preis-Leistungs-Verhältnis9%

“Ansolute Geldverschwendung”

Qualität insgesamt5%

“Flop”

Geruch4%

“sehr intensiver Duft”

Eignung für trockene Haut3%

“Habe empfindliche, trockene Haut”

Feucht/Trocken3%

“Kein Glow, keine Feuchtigkeit”

Benutzerfreundlichkeit3%

“Unbrauchbar”

Haftung/Klebrigkeit3%

“Total klebrig”

Gesamtgröße3%

“Einziges winziges Manko, die Tube dürfte gerne größer sein”

Haltbarkeit2%

“hält bei mir nicht extrem lange an”

Top return reasons

Funktionalität insgesamt11%
beworben Vs Tatsächliches Produkt11%
Feucht/Trocken6%
Gesamtgröße6%
Qualität insgesamt6%
Produktzustand6%
Preis-Leistungs-Verhältnis5%
Geruch5%
Auslaufsicher4%
Eignung für Mischhaut4%

Common questions

Is medicube collagen night wrapping mask profitable to sell on Amazon Germany?
The niche generates €112K/yr across 29 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is -26.6%. Flapen's verdict: Skip it (45/100).
How competitive is the medicube collagen night wrapping mask niche?
13 brands and 164 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in medicube collagen night wrapping mask?
Top complaints mined from reviews: Allergien, Preis-Leistungs-Verhältnis, Qualität insgesamt. The return rate is 0.1%.
When does demand for medicube collagen night wrapping mask peak?
Demand peaks in Mar–Jun–Jul; the busiest month runs 5.1× the quietest.
What does it cost to enter the medicube collagen night wrapping mask niche?
Listings span €2.52–€27.09; the average listing price is €13.58 (sweet spot $15–$100). The average incumbent carries 3,490 reviews — the moat a new listing must climb.