Is Maus Ohren profitable to sell on Amazon Germany?

Flapen scores Maus Ohren 44 out of 100 on Amazon Germany, a Fail. Shoppers spend €86K a year across 25 tracked products. 0 of the 7 products launched in the last year cleared the first-year sales bar. Search demand grew -95.3% in the last 90 days.

How competitive is the Maus Ohren niche on Amazon Germany?

22 brands and 37 sellers compete in Maus Ohren on Amazon Germany. The top 5 Maus Ohren products take 62% of clicks, and the top 5 brands take 58%.

What do buyers complain about in Maus Ohren?

Maus Ohren buyers on Amazon Germany complain most about Qualität insgesamt, Gesamtgröße, and Haltbarkeit. An estimated 2.6% of orders come back.

What does it cost to enter the Maus Ohren niche?

Maus Ohren sells for €6.51 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €3.79 to €10.48. The average product has 126 reviews, the count a new listing must catch up to.

Maus Ohren

Fail

Demand is soft, at -95.3% this quarter, so Maus Ohren is a Fail.

Filters No Dominant Brand Low Review Barrier

Flapen Score: 44
44 / 100Ranks 791 of 1,260 Kosmetik niches · −3 vs the category median of 47
Market size: €86K/yr159K searches / yr
90-day growth: -95.3%search demand this quarter
Competition: 62%top-5 click share · 22 brands · 37 sellers

Flapen Score

Maus Ohren against its category

The dotted line is the Kosmetik average. Past it, Maus Ohren is stronger. Inside it, weaker.

44Fail

This niche Category average

See the method

Market

The Maus Ohren market on Amazon at a glance

Shoppers on Amazon Germany searched for Maus Ohren 159K times last year and spent an estimated €86K. The top 5 brands take 58% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -95.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €86K a year.

Searches, last 12 months: 159K
Growth, 90 days vs prior 90: -95.3%
Conversion, latest week: 8.3%
Market size, estimated: €86Ka year
Top search term: maus ohren36K searches a year

02 · Price

A sale here is worth €6.51.

Listings sell for €6.51 on average, from €3.79 to €10.48. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €6.51 that is €651 to €2K a year per listing.

Average price: €6.51under the $15 to $100 sweet spot
Price range: €3.79–€10.48
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 6K–8K
Units per listing a year: 100–250
Revenue per listing a year: €651–€2K
Returns: 2.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #1,023 within Haarschmuck. It carries 126 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings: 84%
Prime listings: 96%
Out of stock, average day: 5.0%
Average rank: #1,023in Haarschmuck
Average rating: 4.26 starsAmazon Germany average 4.37 stars
Average reviews: 126per listing
Listings tracked: 25

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 7
Successful launches: 0Amazon's first-year sales bar
Average brand age: 31 months

Products

Top Maus Ohren products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 rising

Sellers

Top-5 brand share

58%

Top 20: 99%

Top-5 click share

62%

Top 20: 94%

Open market

36%

Brand 116%
Brand 215%
Brand 314%
Brand 47%
Brand 56%
Brand 66%

Demand

Maus Ohren search demand

Weekly searches over the year. Pick a range.

Search terms

Top Maus Ohren search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

maus ohren36K/yr -95.1%2.5% conv.
mausohren15K/yr -94.0%4.0% conv.
mäuseohren13K/yr -92.6%4.6% conv.
maus ohren haarreif19K/yr -96.8%4.3% conv.
mäuse ohren6K/yr -88.3%2.1% conv.
maus haarreif5K/yr -87.5%2.9% conv.
mausohren haarreifen erwachsene15K/yr -97.7%6.7% conv.
mouse ears4K/yr -74.2%1.9% conv.
haarreif maus ohren6K/yr -95.3%3.1% conv.
mauseohren kostüm3K/yr -93.1%5.3% conv.

Reviews and returns

What reviews say buyers love and hate about Maus Ohren

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Qualität insgesamt”

29%of negative reviews mention “Qualität insgesamt”

2.6%of orders come back

“Minderwertige Qualität – kaum nutzbar”

A buyer, on “Qualität insgesamt”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Maus Ohren questions

Answered from the same tracked data.

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