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Mattierende Gesichtscreme

brand-locked demand (top 5 brands take 100% of clicks) — Mattierende Gesichtscreme doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 619 of 1,260 Kosmetik niches · on the category median

Market size 42Growth 25Conversion 91Competition 55Returns 99Price range 53Avg price 49Brand share 0Review moat 31Quality gap 32
This niche Category average · 1,260 niches

Is Mattierende Gesichtscreme profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Mattierende Gesichtscreme is a €219K/yr Amazon Germany market (168K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Skip it — 47/100.

Mattierende Gesichtscreme: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -0.7% over the last 90 days and 10.9% of searches end in a purchase.

€219K

revenue / yr

Units sold / yr20K
Search volume / yr-0.7%168K
Conversion rate10.9%
Avg price€11.93

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 62
Top-5 product click share52%
Open market0%
Avg brand age72 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement86%
New entrants (1y)10· 7 succeeded
Avg rating4.6★
Avg reviews3,424

Top Mattierende Gesichtscreme products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

€0€11K€22K€33K€44K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

62

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 90%

Open market

0%

  • La Roche-Posay49%
  • Sebamed31%
  • CeraVe20%
  • Open — no brand owns it (0%)

Mattierende Gesichtscreme demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume168KCVR10.9%Products28Brands3Top 5 Brands100%OOS Rate2.7%Rating4.6★Reviews3,424Avg BSR#183
5K3KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 2.0×

Top Mattierende Gesichtscreme search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sebamed gesichtscreme30K/yr
  • la roche posay gesichtscreme16K/yr
  • mattierende gesichtscreme15K/yr
  • cerave oil control gel-cream4K/yr
  • la roche-posay gesichtscreme11K/yr
  • seba med gesichtcreme9K/yr
  • cerave oil control moisturizing gel-cream9K/yr
  • la roche gesichtscreme7K/yr
  • la roche posay creme7K/yr
  • la roche-posay effaclar mat8K/yr

What reviews say buyers love and hate about Mattierende Gesichtscreme

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Qualität insgesamt15%

Super Produkte

Eignung für Mischhaut15%

Beste Gesichtscreme

Saugfähigkeit11%

Sie zieht gut ein und kann für das Gesicht und den Körper verwendet werden

Feucht/Trocken10%

So moisture

Eignung für trockene Haut10%

Sanfte Feuchtigkeitscreme bei unreiner Haut – fester Bestandteil meiner Routine

What buyers complain about

61% of reviews
Allergien21%

Bin doll allergisch

Eignung für trockene Haut9%

Sie trocknet die Haut aus

Preis-Leistungs-Verhältnis8%

recht teuer

Feucht/Trocken6%

was mich vor allem plagt, ist eine zunehmende Dehydration.

Ölig/fettig4%

der fettige Teint geht zurück.

Mattierende Gesichtscreme return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
11%
2beworben Vs Tatsächliches Produkt
9%
3Geruch
8%
4Eignung für Mischhaut
7%
5Gesamtgröße
7%

Common Mattierende Gesichtscreme questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mattierende Gesichtscreme 47/100 on Amazon Germany — Skip it. The niche generates €219K/yr across 28 tracked products. 7 of 10 products launched in the last 360 days are still selling. Search demand moved -0.7% over the last 90 days.
Search demand for Mattierende Gesichtscreme on Amazon Germany peaks in Jun, where the busiest month runs 2.0× the quietest.