Matt Paste

Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €220K a year.

Searches, last 12 months

208K

Growth, 90 days vs prior 90

+6.5%

Conversion, latest week

10.4%

Market size, estimated

€220Ka year

Top search term

got2b71K searches a year

Listings sell for €10.10 on average, from €4.05 to €33.85. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At €10.10 that is €5K to €8K a year per listing.

Average price

€10.10under the $15 to $100 sweet spot

Price range

€4.05–€33.85

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

€5K–€8K

Returns

0.1%of orders · Amazon Germany median 1.1%

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #73 within Haarstyling Produkte. It carries 2,976 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

100%

Out of stock, average day

3.3%

Average rank

#73in Haarstyling Produkte

Average rating

4.37 starsAmazon Germany average 4.37 stars

Average reviews

2,976per listing

Listings tracked

22

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

57 months