Matt Paste
brand-locked demand (top 5 brands take 98% of clicks) — Matt Paste doesn't clear our bar today.
Flapen Score
Top 40% of 1,260 Kosmetik niches · +2 vs the category median of 47
Is Matt Paste profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Matt Paste is a €220K/yr Amazon Germany market (208K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 49/100.
Matt Paste: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +6.5% over the last 90 days and 10.4% of searches end in a purchase.
€220K
revenue / yr
Who owns the niche?
The top 5 brands hold 98% of demand, so 2% of the market is open.
2%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 22 products
Top Matt Paste products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
got2b Strand Matte Matt-Paste (100 ml) Styling Paste für matte Surfer Looks zum Strubbeln Texturieren oder Zähmen ohne Verkleben leichter Halt
- Price
- €4.07
- Rating
- 4.6/5
- Reviews
- 396
- Age
- 3y ago
got2b Glued 4 Brows & Edges Gel 2 in 1 16ml Screaming Hold Brow Gel klares Augenbrauengel für langanhaltende Looks stark haltendes Augenbrauengel got2b vegane Formel* natürlich gewonnene
- Price
- €6.69
- Rating
- 4.3/5
- Reviews
- 12,866
- Age
- 4y ago
STMNT STATEMENT GROOMING GOODS Matte Paste | Mattes Finish | Starker Halt | Leicht auswaschbar | Nicht fettend
- Price
- €19.85
- Rating
- 4.4/5
- Reviews
- 2,772
- Age
- 4y ago
got2b Kleber Haar Gel Halt 6 (150 ml) wasser- und schweißfestes Styling Gel für krassen Halt hart wie Beton bis zur nächsten Haarwäsche für vertikale und Sleek Looks
- Price
- €4.05
- Rating
- 4.7/5
- Reviews
- 177
- Age
- 3y ago
Schwarzkopf got2b iStylers Texture Clay 75 ml
- Price
- €4.15
- Rating
- 3.9/5
- Reviews
- 238
- Age
- 14y ago
Trending
90-day click momentum
STMNT STATEMENT GROOMING GOODS Matte Paste | Mattes Finish | Starker Halt | Leicht auswaschbar | Nicht fettend
- Price
- €11.45
- Rating
- 4.4/5
- Reviews
- 2,771
- Age
- 4mo ago
got2b Kleber Spiking Wax Halt 6 1er Pack (1x 75 ml) Haarwax mit krassem Halt für vertikale Styles Haargel für Männer modelliert wie ein Wax und hält wie ein Kleber
- Price
- €4.12
- Rating
- 4.2/5
- Reviews
- 92
- Age
- 3y ago
got2b Styling Puder Powderfull (10 g) Haarpuder verleiht sofortiges Volumen direkt am Ansatz Volumenpuder mit leichter Formel für natürlich aussehenden Halt
- Price
- €4.16
- Rating
- 4.3/5
- Reviews
- 225
- Age
- 3y ago
got2b Phenomenal Forming Paste Halt 3 (100 ml) Styling Paste für einen phenomenalen natürlich aussehenden Style & kraftvollen Duft
- Price
- €4.13
- Rating
- 4.3/5
- Reviews
- 51
- Age
- 3y ago
got2b Kleber Haar Gel Halt 6 (150 ml) wasser- und schweißfestes Styling Gel für krassen Halt hart wie Beton bis zur nächsten Haarwäsche für vertikale und Sleek Looks
- Price
- €4.05
- Rating
- 4.7/5
- Reviews
- 177
- Age
- 3y ago
Newest
by launch dateSTMNT STATEMENT GROOMING GOODS Matte Paste | Mattes Finish | Starker Halt | Leicht auswaschbar | Nicht fettend
- Price
- €11.45
- Rating
- 4.4/5
- Reviews
- 2,771
- Age
- 4mo ago
GOT2B Kleber Wax Stick (50 g) Haarwax für Sleek-Looks on the go ganz ohne Crunch Haarwachs kreiert langanhaltende super starke Styles für bis zu 24h
- Price
- €5.79
- Rating
- 4.6/5
- Reviews
- 52
- Age
- 8mo ago
got2b Strand Matte Matt-Paste (100 ml) Styling Paste für matte Surfer Looks zum Strubbeln Texturieren oder Zähmen ohne Verkleben leichter Halt
- Price
- €4.07
- Rating
- 4.6/5
- Reviews
- 396
- Age
- 3y ago
got2b Kleber Haar Gel Halt 6 (150 ml) wasser- und schweißfestes Styling Gel für krassen Halt hart wie Beton bis zur nächsten Haarwäsche für vertikale und Sleek Looks
- Price
- €4.05
- Rating
- 4.7/5
- Reviews
- 177
- Age
- 3y ago
got2b Haarlack Sprüh Kleber Halt 6 (300 ml) 72 h Haarspray für ultra starke Haarstylings ohne zu verkleben oder auszutrocknen fixiert bis zur nächsten Haarwäsche
- Price
- €4.14
- Rating
- 4.6/5
- Reviews
- 277
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
Brands
6 falling
Sellers
99
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
63%
Top 20: 96%
Open market
0%
- got2b68%
- STMNT STATEMENT GROOMING GOODS19%
- Schwarzkopf6%
- TIGI3%
- AMERICAN CREW3%
- Gliss Kur2%
- Open — no brand owns it (0%)
Matt Paste demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Matt Paste search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- got2b71K/yr
- stmnt16K/yr
- matt paste14K/yr
- got2b strandmatte18K/yr
- got to be9K/yr
- got 2 be8K/yr
- got2be9K/yr
- matt paste haare herren9K/yr
- strandmatte got2be12K/yr
- matte paste4K/yr
What reviews say buyers love and hate about Matt Paste
What buyers mention most, as a share of all reviews.
What buyers love
71% of reviews“der ist Geruch ziemlich neutral.”
“Sleek Frisuren”
“Super Produkt”
“Ein praktisches Tool für das Finish”
“Nice Texture für glatte Haare”
What buyers complain about
62% of reviews“Chemie Geruch stinkt”
“Ein wenig teuer”
“Flop”
“Sehr schlecht klebt wie Holzleim”
“Haare fallen in sich zusammen”
Matt Paste return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Matt Paste questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
