Skip to content

Mason Pearson Haarbürste

Fail

The top 5 brands take 100% of clicks, so Mason Pearson Haarbürste is a Fail.

Flapen Score
37
37 / 100
Ranks 1,107 of 1,260 Kosmetik niches · −10 vs the category median of 47
Market size
€101K/yr92K searches / yr
90-day growth
-20.1%search demand this quarter
Competition
74%top-5 click share · 3 brands · 38 sellers

Flapen Score

Mason Pearson Haarbürste against its category

The dotted line is the Kosmetik average. Past it, Mason Pearson Haarbürste is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mason Pearson Haarbürste market on Amazon at a glance

Shoppers on Amazon Germany searched for Mason Pearson Haarbürste 92K times last year and spent an estimated €101K. All 3 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €101K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-20.1%
Conversion, latest week
6.8%
Market size, estimated
€101Ka year
Top search term
denman brush42K searches a year

02 · Price

A sale here is worth €16.07.

Listings sell for €16.07 on average, from €6.41 to €25.77. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €16.07 that is €2K to €4K a year per listing.

Average price
€16.07inside the $15 to $100 sweet spot
Price range
€6.41–€25.77
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€2K–€4K
Returns
1.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

41% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #262 within Haarstyling Geräte & Styling Zubehör. It carries 20,484 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#262in Haarstyling Geräte & Styling Zubehör
Average rating
4.42 starsAmazon Germany average 4.37 stars
Average reviews
20,484per listing
Listings tracked
17

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Mason Pearson Haarbürste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

38

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Brand 185%
  • Brand 212%
  • Brand 32%
  • Open — no brand owns it (0%)

Demand

Mason Pearson Haarbürste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26JanFebMarAprMayJun

Peak months: Apr · busiest ÷ quietest = 2.9× · 6 of 12 months tracked

Search terms

Top Mason Pearson Haarbürste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • denman brush42K/yr
  • denman bürste19K/yr
  • denman7K/yr
  • pneumatikbürste5K/yr
  • denman d33K/yr
  • denman haarbürste4K/yr
  • pneumatik bürste12K/yr

Reviews and returns

What reviews say buyers love and hate about Mason Pearson Haarbürste

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Eignung für lockiges Haar”
17%of negative reviews mention “Hartes Gefühl”
1.9%of orders come back
“Relativ hart”
A buyer, on “Hartes Gefühl”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Mason Pearson Haarbürste questions

Answered from the same tracked data.