Mascara Braun
FailDemand is soft, at -27.3% this quarter, so Mascara Braun is a Fail.
- Flapen Score
- 47 / 100Ranks 619 of 1,260 Kosmetik niches · on the category median47
- Market size
- €109K/yr152K searches / yr
- 90-day growth
- -27.3%search demand this quarter
- Competition
- 49%top-5 click share · 14 brands · 147 sellers
Flapen Score
Mascara Braun against its category
The dotted line is the Kosmetik average. Past it, Mascara Braun is stronger. Inside it, weaker.
Market
The Mascara Braun market on Amazon at a glance
Shoppers on Amazon Germany searched for Mascara Braun 152K times last year and spent an estimated €109K. The top 5 brands take 87% of clicks. Demand peaks in Jan. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 9.2% of those searches ended in a purchase.
Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €109K a year.
- Searches, last 12 months
- 152K
- Growth, 90 days vs prior 90
- -27.3%
- Conversion, latest week
- 9.2%
- Market size, estimated
- €109Ka year
- Peak month
- January1.9× the quietest month
- Top search term
- mascara braun49K searches a year
02 · Price
A sale here is worth €7.79.
Listings sell for €7.79 on average, from €2.24 to €22.62. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €7.79 that is €2K to €4K a year per listing.
- Average price
- €7.79under the $15 to $100 sweet spot
- Price range
- €2.24–€22.62
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €2K–€4K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #75 within Make-Up. It carries 15,514 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 2.9%
- Average rank
- #75in Make-Up
- Average rating
- 4.34 starsAmazon Germany average 4.37 stars
- Average reviews
- 15,514per listing
- Listings tracked
- 30
04 · Newcomers
3 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Mascara Braun products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Catrice Glam & Doll Volume Brown Mascara Waterproof Braun volumengebend definierend verlängernd matt vegan wasserfest ohne Mikroplastikpartikel Nanopartikel frei 1er Pack (10ml)
- Price
- €3.82
- Rating
- 4.2/5
- Reviews
- 420
- Age
- 1y ago

LOréal Paris Augen Makeup Panorama Mascara für Volumen & Definition Braune Wimperntusche für optisch größere Augen Volume Million Lashes mit Panorama-Bürste Farbe Braun (Brown) 1x 9 9ml
- Price
- €10.77
- Rating
- 4.4/5
- Reviews
- 12,270
- Age
- 2y ago

Maybelline New York Mascara für Volumen und Definition Lash Sensational Burgundy Brown 9 5 ml
- Price
- €7.79
- Rating
- 4.4/5
- Reviews
- 1,620
- Age
- 6y ago

LOréal Paris Wimperntusche Braune Mascara für extra Definition extra Volumen und extra Pflege Volume Million Lashes Balm Brown Nr. 01 Braun 1 x 8 6 ml
- Price
- €9.57
- Rating
- 4.3/5
- Reviews
- 11,019
- Age
- 4y ago

Maybelline New York Sky High Brown Mascara für extreme Länge & volles Volumen Wimperntusche in natürlichem Braun für einen soften Look Tower Flex Bürste & Bambusextrakt für präzise Definition
- Price
- €6.78
- Rating
- 4.4/5
- Reviews
- 78,732
- Age
- 3y ago
Trending
estimated 90-day click momentum
essence lash WITHOUT LIMITS TUBING BROWN EXTREME LENGTHENING & Nr. 05 13ml
- Price
- €3.35
- Rating
- 4.5/5
- Reviews
- 22
- Age
- 4mo ago

LOréal Paris Lash Paradise Latte Brown
- Price
- €9.60
- Rating
- 4.7/5
- Reviews
- 30
- Age
- 3mo ago

Maybelline New York Sky High Mascara für extreme Länge & volles Volumen Tower Flex Bürste für Definition bis in die Spitzen Formel mit Bambusextrakt Schwarz (Very Black)
- Price
- €7.18
- Rating
- 4.4/5
- Reviews
- 78,762
- Age
- 5y ago

LOréal Paris Panorama Chromatic Mascara Brun Leather - Mascara für Definition und extra Volumen 9.9ml
- Price
- €8.03
- Rating
- 4.4/5
- Reviews
- 12,270
- Age
- 7mo ago

essence feelin comfy lash WITHOUT LIMITS BROWN EXTREME LENGTHENING & VOLUME MASCARA Nr. 01 Braun verlängernd vegan ohne Mikroplastikpartikel Nanopartikel frei ohne Parfüm 1er Pack (13ml)
- Price
- €2.24
- Rating
- 4.4/5
- Reviews
- 103
- Age
- 7mo ago
Newest
by launch date
LOréal Paris Lash Paradise Latte Brown
- Price
- €9.60
- Rating
- 4.7/5
- Reviews
- 30
- Age
- 3mo ago

essence lash WITHOUT LIMITS TUBING BROWN EXTREME LENGTHENING & Nr. 05 13ml
- Price
- €3.35
- Rating
- 4.5/5
- Reviews
- 22
- Age
- 4mo ago

LASHCOCAINE OVERRICH MASCARA NEW 3LOOKS Technology Wimperntusche unterstützt natürliches Wimpernwachtum - TRENDING BROWN Mascara by Svenja Walberg - WISCHFEST - VEGAN - MADE IN GERMANY
- Price
- €11.57
- Rating
- 4.1/5
- Reviews
- 1,899
- Age
- 7mo ago

LOréal Paris Panorama Chromatic Mascara Brun Leather - Mascara für Definition und extra Volumen 9.9ml
- Price
- €8.03
- Rating
- 4.4/5
- Reviews
- 12,270
- Age
- 7mo ago

LOréal Paris Panorama Chromatic Mascara Bordeaux Cashmere - Mascara für Definition und extra Volumen 9.9ml
- Price
- €9.43
- Rating
- 4.4/5
- Reviews
- 12,262
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
147
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
49%
Top 20: 90%
Open market
10%
- L'Oreal Paris28%
- MAYBELLINE25%
- Catrice Cosmetics20%
- Essence Cosmetics12%
- EVELINE COSMETICS4%
- Revolution Skincare London2%
- Open — no brand owns it (8 brands, 10%)
Demand
Mascara Braun search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.9×
Search terms
Top Mascara Braun search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mascara braun49K/yr
- wimperntusche braun20K/yr
- mascara braun wasserfest14K/yr
- braune mascara14K/yr
- tubing mascara braun6K/yr
- brown mascara11K/yr
- maybelline mascara braun9K/yr
- mascara wasserfest braun6K/yr
- braune wimperntusche7K/yr
- wimperntusche braun wasserfest6K/yr
Reviews and returns
What reviews say buyers love and hate about Mascara Braun
We read the reviews and the return reasons for every product selling here.
“Schlechte Mascara”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mascara Braun questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









