Mascara Braun
soft demand (-27.3% this quarter) — Mascara Braun doesn't clear our bar today.
Flapen Score
Ranks 619 of 1,260 Kosmetik niches · on the category median
Is Mascara Braun profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Mascara Braun is a €109K/yr Amazon Germany market (152K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan. Verdict: Skip it — 47/100.
Mascara Braun: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -27.3% over the last 90 days and 9.2% of searches end in a purchase.
€109K
revenue / yr
Who owns the niche?
The top 5 brands hold 87% of demand, so 13% of the market is open.
13%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 30 products
Top Mascara Braun products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Catrice Glam & Doll Volume Brown Mascara Waterproof Braun volumengebend definierend verlängernd matt vegan wasserfest ohne Mikroplastikpartikel Nanopartikel frei 1er Pack (10ml)
- Price
- €3.82
- Rating
- 4.2/5
- Reviews
- 420
- Age
- 1y ago
LOréal Paris Augen Makeup Panorama Mascara für Volumen & Definition Braune Wimperntusche für optisch größere Augen Volume Million Lashes mit Panorama-Bürste Farbe Braun (Brown) 1x 9 9ml
- Price
- €10.77
- Rating
- 4.4/5
- Reviews
- 12,270
- Age
- 2y ago
Maybelline New York Mascara für Volumen und Definition Lash Sensational Burgundy Brown 9 5 ml
- Price
- €7.79
- Rating
- 4.4/5
- Reviews
- 1,620
- Age
- 6y ago
LOréal Paris Wimperntusche Braune Mascara für extra Definition extra Volumen und extra Pflege Volume Million Lashes Balm Brown Nr. 01 Braun 1 x 8 6 ml
- Price
- €9.57
- Rating
- 4.3/5
- Reviews
- 11,019
- Age
- 4y ago
Maybelline New York Sky High Brown Mascara für extreme Länge & volles Volumen Wimperntusche in natürlichem Braun für einen soften Look Tower Flex Bürste & Bambusextrakt für präzise Definition
- Price
- €6.78
- Rating
- 4.4/5
- Reviews
- 78,732
- Age
- 3y ago
Trending
90-day click momentum
essence lash WITHOUT LIMITS TUBING BROWN EXTREME LENGTHENING & Nr. 05 13ml
- Price
- €3.35
- Rating
- 4.5/5
- Reviews
- 22
- Age
- 4mo ago
LOréal Paris Lash Paradise Latte Brown
- Price
- €9.60
- Rating
- 4.7/5
- Reviews
- 30
- Age
- 3mo ago
Maybelline New York Sky High Mascara für extreme Länge & volles Volumen Tower Flex Bürste für Definition bis in die Spitzen Formel mit Bambusextrakt Schwarz (Very Black)
- Price
- €7.18
- Rating
- 4.4/5
- Reviews
- 78,762
- Age
- 5y ago
LOréal Paris Panorama Chromatic Mascara Brun Leather - Mascara für Definition und extra Volumen 9.9ml
- Price
- €8.03
- Rating
- 4.4/5
- Reviews
- 12,270
- Age
- 7mo ago
essence feelin comfy lash WITHOUT LIMITS BROWN EXTREME LENGTHENING & VOLUME MASCARA Nr. 01 Braun verlängernd vegan ohne Mikroplastikpartikel Nanopartikel frei ohne Parfüm 1er Pack (13ml)
- Price
- €2.24
- Rating
- 4.4/5
- Reviews
- 103
- Age
- 7mo ago
Newest
by launch dateLOréal Paris Lash Paradise Latte Brown
- Price
- €9.60
- Rating
- 4.7/5
- Reviews
- 30
- Age
- 3mo ago
essence lash WITHOUT LIMITS TUBING BROWN EXTREME LENGTHENING & Nr. 05 13ml
- Price
- €3.35
- Rating
- 4.5/5
- Reviews
- 22
- Age
- 4mo ago
LASHCOCAINE OVERRICH MASCARA NEW 3LOOKS Technology Wimperntusche unterstützt natürliches Wimpernwachtum - TRENDING BROWN Mascara by Svenja Walberg - WISCHFEST - VEGAN - MADE IN GERMANY
- Price
- €11.57
- Rating
- 4.1/5
- Reviews
- 1,899
- Age
- 7mo ago
LOréal Paris Panorama Chromatic Mascara Brun Leather - Mascara für Definition und extra Volumen 9.9ml
- Price
- €8.03
- Rating
- 4.4/5
- Reviews
- 12,270
- Age
- 7mo ago
LOréal Paris Panorama Chromatic Mascara Bordeaux Cashmere - Mascara für Definition und extra Volumen 9.9ml
- Price
- €9.43
- Rating
- 4.4/5
- Reviews
- 12,262
- Age
- 7mo ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 falling
Sellers
147
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
49%
Top 20: 90%
Open market
10%
- L'Oreal Paris28%
- MAYBELLINE25%
- Catrice Cosmetics20%
- Essence Cosmetics12%
- EVELINE COSMETICS4%
- Revolution Skincare London2%
- Open — no brand owns it (8 brands, 10%)
Mascara Braun demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan · busiest ÷ quietest = 1.9×
Top Mascara Braun search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- mascara braun49K/yr
- wimperntusche braun20K/yr
- mascara braun wasserfest14K/yr
- braune mascara14K/yr
- tubing mascara braun6K/yr
- brown mascara11K/yr
- maybelline mascara braun9K/yr
- mascara wasserfest braun6K/yr
- braune wimperntusche7K/yr
- wimperntusche braun wasserfest6K/yr
What reviews say buyers love and hate about Mascara Braun
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Bester Mascara”
“Die Farbe „Very Black“ ist schön intensiv”
“Super Produkt”
“Haltbarkeit”
“Oft zum Bestpreis”
What buyers complain about
70% of reviews“Schlechte Mascara”
“Bereits trocken geliefert”
“Farbe stimmt nicht”
“Das Produkt war gebraucht”
“Minderwertige Qualität zum überhöhten Preis”
Mascara Braun return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Mascara Braun questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
