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Mascara Braun

Fail

Demand is soft, at -27.3% this quarter, so Mascara Braun is a Fail.

Flapen Score
47
47 / 100
Ranks 619 of 1,260 Kosmetik niches · on the category median
Market size
€109K/yr152K searches / yr
90-day growth
-27.3%search demand this quarter
Competition
49%top-5 click share · 14 brands · 147 sellers

Flapen Score

Mascara Braun against its category

The dotted line is the Kosmetik average. Past it, Mascara Braun is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mascara Braun market on Amazon at a glance

Shoppers on Amazon Germany searched for Mascara Braun 152K times last year and spent an estimated €109K. The top 5 brands take 87% of clicks. Demand peaks in Jan. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €109K a year.

Searches, last 12 months
152K
Growth, 90 days vs prior 90
-27.3%
Conversion, latest week
9.2%
Market size, estimated
€109Ka year
Peak month
January1.9× the quietest month
Top search term
mascara braun49K searches a year

02 · Price

A sale here is worth €7.79.

Listings sell for €7.79 on average, from €2.24 to €22.62. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €7.79 that is €2K to €4K a year per listing.

Average price
€7.79under the $15 to $100 sweet spot
Price range
€2.24–€22.62
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
€2K–€4K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #75 within Make-Up. It carries 15,514 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#75in Make-Up
Average rating
4.34 starsAmazon Germany average 4.37 stars
Average reviews
15,514per listing
Listings tracked
30

04 · Newcomers

3 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
52 months

Products

Top Mascara Braun products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

147

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

49%

Top 20: 90%

Open market

10%

  • Brand 128%
  • Brand 225%
  • Brand 320%
  • Brand 412%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (8 brands, 10%)

Demand

Mascara Braun search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.9×

Search terms

Top Mascara Braun search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mascara braun49K/yr
  • wimperntusche braun20K/yr
  • mascara braun wasserfest14K/yr
  • braune mascara14K/yr
  • tubing mascara braun6K/yr
  • brown mascara11K/yr
  • maybelline mascara braun9K/yr
  • mascara wasserfest braun6K/yr
  • braune wimperntusche7K/yr
  • wimperntusche braun wasserfest6K/yr

Reviews and returns

What reviews say buyers love and hate about Mascara Braun

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Wimpernqualität”
14%of negative reviews mention “Wimpernqualität”
0.1%of orders come back
“Schlechte Mascara”
A buyer, on “Wimpernqualität”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mascara Braun questions

Answered from the same tracked data.