mascara braun
Skip itSoft demand (-27.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Okay€2.24–€22.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Okay€109K€109K/yr · 152K searches
Avg price
Bad€7.79avg listing price — sweet spot $15–$100
Review moat
Bad15,513.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-27.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, mascara braun is a €109K/yr Amazon Germany market (152K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
mascara braun market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- €78K–€97K
- units × avg price
- Conversion rate
- 9.2%
- Avg BSR
- #75
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 2.9%
- Avg brand age
- 52 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
147
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
49%
Top 20: 90%
Open market
10%
- L'Oreal Paris28%
- MAYBELLINE25%
- Catrice Cosmetics20%
- Essence Cosmetics12%
- EVELINE COSMETICS4%
- Revolution Skincare London2%
- Open — no brand owns it (8 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -27.3% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.9×
Top mascara braun search terms
- mascara braun49K/yr
- wimperntusche braun20K/yr
- mascara braun wasserfest14K/yr
- braune mascara14K/yr
- tubing mascara braun6K/yr
- brown mascara11K/yr
- maybelline mascara braun9K/yr
- mascara wasserfest braun6K/yr
- braune wimperntusche7K/yr
- wimperntusche braun wasserfest6K/yr
Top mascara braun products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Catrice Glam & Doll Volume Brown Mascara Waterproof Braun volumengebend definierend verlängernd matt vegan wasserfest ohne Mikroplastikpartikel Nanopartikel frei 1er Pack (10ml)
Catrice Cosmetics€3.824.2★420 rev
LOréal Paris Augen Makeup Panorama Mascara für Volumen & Definition Braune Wimperntusche für optisch größere Augen Volume Million Lashes mit Panorama-Bürste Farbe Braun (Brown) 1x 9 9ml
L'Oreal Paris€10.774.4★12,270 rev
Maybelline New York Mascara für Volumen und Definition Lash Sensational Burgundy Brown 9 5 ml
MAYBELLINE€7.794.4★1,620 rev
LOréal Paris Wimperntusche Braune Mascara für extra Definition extra Volumen und extra Pflege Volume Million Lashes Balm Brown Nr. 01 Braun 1 x 8 6 ml
L'Oreal Paris€9.574.3★11,019 rev
Maybelline New York Sky High Brown Mascara für extreme Länge & volles Volumen Wimperntusche in natürlichem Braun für einen soften Look Tower Flex Bürste & Bambusextrakt für präzise Definition
MAYBELLINE€6.784.4★78,732 rev
Newest
by launch date
LOréal Paris Lash Paradise Latte Brown
L'Oreal Paris€9.6030 rev
essence lash WITHOUT LIMITS TUBING BROWN EXTREME LENGTHENING & Nr. 05 13ml
Essence Cosmetics€3.3522 rev
LASHCOCAINE OVERRICH MASCARA NEW 3LOOKS Technology Wimperntusche unterstützt natürliches Wimpernwachtum - TRENDING BROWN Mascara by Svenja Walberg - WISCHFEST - VEGAN - MADE IN GERMANY
Svenja Walberg€11.571,899 rev
LOréal Paris Panorama Chromatic Mascara Brun Leather - Mascara für Definition und extra Volumen 9.9ml
L'Oreal Paris€8.0312,270 rev
LOréal Paris Panorama Chromatic Mascara Bordeaux Cashmere - Mascara für Definition und extra Volumen 9.9ml
L'Oreal Paris€9.4312,262 rev
Trending
90-day click momentumessence lash WITHOUT LIMITS TUBING BROWN EXTREME LENGTHENING & Nr. 05 13ml
Essence Cosmetics€3.354.5★
LOréal Paris Lash Paradise Latte Brown
L'Oreal Paris€9.604.7★
Maybelline New York Sky High Mascara für extreme Länge & volles Volumen Tower Flex Bürste für Definition bis in die Spitzen Formel mit Bambusextrakt Schwarz (Very Black)
MAYBELLINE€7.184.4★
LOréal Paris Panorama Chromatic Mascara Brun Leather - Mascara für Definition und extra Volumen 9.9ml
L'Oreal Paris€8.034.4★
essence feelin comfy lash WITHOUT LIMITS BROWN EXTREME LENGTHENING & VOLUME MASCARA Nr. 01 Braun verlängernd vegan ohne Mikroplastikpartikel Nanopartikel frei ohne Parfüm 1er Pack (13ml)
Essence Cosmetics€2.244.4★
What buyers say about mascara braun
What buyers praise and complain about, mined from review topics.What buyers love
“Bester Mascara”
“Die Farbe „Very Black“ ist schön intensiv”
“Super Produkt”
“Haltbarkeit”
“Oft zum Bestpreis”
“hält super verschmierte nicht”
“Wie bestellt OK”
“Dadurch gelingt das Auftragen schnell und effizient”
“Wirklich Waterproof, hält den ganzen Tag”
“Die beste einfach”
What buyers complain about
“Schlechte Mascara”
“Bereits trocken geliefert”
“Farbe stimmt nicht”
“Das Produkt war gebraucht”
“Minderwertige Qualität zum überhöhten Preis”
“Es verklebt und brösselt später ab”
“Mega schwer zu entfernen”
“Allergische Reaktion”
“Geldverschwendung”
“Hält überhaupt nicht, auch ohne Wasser”
Top return reasons
Common questions
- Is mascara braun profitable to sell on Amazon Germany?
- The niche generates €109K/yr across 30 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -27.3%. Flapen's verdict: Skip it (47/100).
- How competitive is the mascara braun niche?
- 14 brands and 147 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in mascara braun?
- Top complaints mined from reviews: Wimpernqualität, Feucht/Trocken, Farbe. The return rate is 0.1%.
- When does demand for mascara braun peak?
- Demand peaks in Jan; the busiest month runs 1.9× the quietest.
- What does it cost to enter the mascara braun niche?
- Listings span €2.24–€22.62; the average listing price is €7.79 (sweet spot $15–$100). The average incumbent carries 15,514 reviews — the moat a new listing must climb.