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Mann

Fail

The average product has 18,122 reviews to catch up to, so Mann is a Fail.

Flapen Score
43
43 / 100
Ranks 862 of 1,260 Kosmetik niches · −4 vs the category median of 47
Market size
€100K/yr513K searches / yr
90-day growth
-10.6%search demand this quarter
Competition
51%top-5 click share · 17 brands · 60 sellers

Flapen Score

Mann against its category

The dotted line is the Kosmetik average. Past it, Mann is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mann market on Amazon at a glance

Shoppers on Amazon Germany searched for Mann 513K times last year and spent an estimated €100K. The top 5 brands take 76% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 513K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €100K a year.

Searches, last 12 months
513K
Growth, 90 days vs prior 90
-10.6%
Conversion, latest week
1.5%
Market size, estimated
€100Ka year
Peak month
December5.4× the quietest month
Top search term
männer284K searches a year

02 · Price

A sale here is worth €13.25.

Listings sell for €13.25 on average, from €5.39 to €22.06. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €13.25 that is €3K to €7K a year per listing.

Average price
€13.25under the $15 to $100 sweet spot
Price range
€5.39–€22.06
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
€3K–€7K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #31 within Baden & Körperpflege. It carries 18,122 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#31in Baden & Körperpflege
Average rating
4.45 starsAmazon Germany average 4.37 stars
Average reviews
18,122per listing
Listings tracked
27

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Mann products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

60

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

51%

Top 20: 93%

Open market

18%

  • Brand 131%
  • Brand 215%
  • Brand 312%
  • Brand 410%
  • Brand 58%
  • Brand 66%
  • Open — no brand owns it (11 brands, 18%)

Demand

Mann search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 5.4×

Search terms

Top Mann search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • männer284K/yr
  • mann127K/yr
  • für männer52K/yr
  • boss duschgel herren20K/yr
  • hugo boss duschgel herren11K/yr
  • hugo boss duschgel8K/yr
  • boss bottled duschgel5K/yr
  • boss duschgel7K/yr

Reviews and returns

What reviews say buyers love and hate about Mann

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Qualität insgesamt”
14%of negative reviews mention “Qualität insgesamt”
0.3%of orders come back
“Qualitätsprobleme”
A buyer, on “Qualität insgesamt”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Mann questions

Answered from the same tracked data.