How competitive is the Mancera niche on Amazon Germany?

2 brands and 46 sellers compete in Mancera on Amazon Germany. The top 5 Mancera products take 77% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Mancera?

Mancera buyers on Amazon Germany complain most about Geruch, the themes mined from the niche's reviews. Its return rate is 1.4%.

What does it cost to enter the Mancera niche?

Mancera sells for €88.86 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €23.58–€115.68. The average incumbent carries 171 reviews — the moat a new listing must climb.

Mancera

brand-locked demand (top 5 brands take 100% of clicks) — Mancera doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

Ranks 916 of 1,260 Kosmetik niches · −5 vs the category median of 47

This niche Category average · 1,260 niches

Is Mancera profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Mancera is a €86K/yr Amazon Germany market (41K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Mancera: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -14.5% over the last 90 days and 2.4% of searches end in a purchase.

€86K

revenue / yr

Units sold / yr500

Search volume / yr-14.5%41K

Conversion rate2.4%

Avg price€88.86

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 46

Top-5 product click share77%

Open market0%

Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 11 products

Top Mancera products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Mancera Red Tobacco Eau de Parfum 120 ml Neu in der Box

Price: €83.44
Rating: 4.5/5
Reviews: 408
Age: 8y ago

Mancera | FRENCH RIVIERA edp 120 ml made in France

Price: €115.68
Rating: 2.6/5
Reviews: 5
Age: 1y ago

MANCERA Instant Crush Eau de Parfum Unisex (120 ml)

Price: €91.60
Rating: 4.3/5
Reviews: 287
Age: 6y ago

MANCERA Collections White Label Collection Eau de Parfum Spray 120 ml

Price: €77.32
Rating: 4.4/5
Reviews: 960
Age: 13y ago

MANCERA Intense Red Tobacco Extrait de Parfum Unisex (120 ml)

Price: €101.90
Rating: 4.1/5
Reviews: 57
Age: 2y ago

Newest

by launch date

Mancera | FRENCH RIVIERA edp 120 ml made in France

Price: €115.68
Rating: 2.6/5
Reviews: 5
Age: 1y ago

Mancera | AOUD LEMON MINT edp 120 ml made in France

Price: €99.82
Rating: 4.6/5
Reviews: 5
Age: 1y ago

Tobacco Rouge By Pendora Paris Parfum Unisex 100 ml

Price: €23.58
Rating: 3.4/5
Reviews: 12
Age: 1y ago

MANCERA Intense Red Tobacco Extrait de Parfum Unisex (120 ml)

Price: €101.90
Rating: 4.1/5
Reviews: 57
Age: 2y ago

MANCERA Instant Crush Eau de Parfum 120 ml

Price: €104.09
Rating: 3.6/5
Reviews: 14
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

MANCERA98%
PENDORA SCENTS2%
Open — no brand owns it (0%)

Mancera demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume41KCVR2.4%Products11Brands2Top 5 Brands100%OOS Rate0.0%Rating4.0★Reviews171Avg BSR#2,522

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Top Mancera search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mancera parfum15K/yr +43.7%1.1% conv.
mancera12K/yr -35.8%0.4% conv.
mancera red tobacco10K/yr -38.0%3.9% conv.
mancera instant crush2K/yr -26.4%2.9% conv.
mancera tonka cola3K/yr -64.6%0.0% conv.

What reviews say buyers love and hate about Mancera

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Geruch75%

“Super Parfüm”

Qualität insgesamt25%

“Sehr guter Verkäufer”

What buyers complain about

100% of reviews

Geruch100%

“Duft verfliegt sehr schnell”

Mancera return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch

75%

2beworben Vs Tatsächliches Produkt

13%

3Qualität insgesamt

13%

Common Mancera questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mancera 42/100 on Amazon Germany — Skip it. The niche generates €86K/yr across 11 tracked products. Search demand moved -14.5% over the last 90 days.