How competitive is the Malizia Uomo niche on Amazon Germany?

4 brands and 22 sellers compete in Malizia Uomo on Amazon Germany. The top 5 Malizia Uomo products take 65% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Malizia Uomo niche?

Malizia Uomo sells for €14.37 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €4.11–€34.41. The average incumbent carries 154 reviews — the moat a new listing must climb.

Malizia Uomo

brand-locked demand (top 5 brands take 100% of clicks) — Malizia Uomo doesn't clear our bar today.

Flapen Score

Skip it

Ranks 731 of 1,260 Kosmetik niches · −2 vs the category median of 47

This niche Category average · 1,260 niches

Is Malizia Uomo profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Malizia Uomo is a €35K/yr Amazon Germany market (70K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.

Malizia Uomo: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +11.3% over the last 90 days and 3.5% of searches end in a purchase.

€35K

revenue / yr

Units sold / yr3K

Search volume / yr+11.3%70K

Conversion rate3.5%

Avg price€14.37

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 22

Top-5 product click share65%

Open market0%

Avg brand age74 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 17 products

Top Malizia Uomo products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Vetyver Herren Deo Spray mit Duft von Vetiver 150 ml (6 Stück) by dambiro mit Zusatzartikel

Price: €25.21
Rating: 4.6/5
Reviews: 81
Age: 2y ago

Malizia Uomo Vetyver & dambiro men Set

Price: €23.82
Rating: 4.4/5
Reviews: 27
Age: 9mo ago

MALIZIA uomo Vetyver Parfum Eau de Toilette 50ml EdT vapo

Price: €6.76
Rating: 4.3/5
Reviews: 400
Age: 16y ago

Malizia Uomo Parfum dIntesa Deodorant Spray 100 ml Eau de Toilette für Männer intensiver und langanhaltender Duft Frische für den ganzen Tag (Sound 3 Einheiten)

Price: €12.07
Rating: 3.9/5
Reviews: 13
Age: 1y ago

Set 12 MALIZIA Deodorante Uomo GOLD 150 Ml. Spray Körperpflege

Price: €31.52
Rating: 4.3/5
Reviews: 61
Age: 9y ago

Newest

by launch date

Malizia Uomo Vetyver & dambiro men Set

Price: €23.82
Rating: 4.4/5
Reviews: 27
Age: 9mo ago

Malizia Aqua Deodorant für Herren Spray 150 ml (3)

Price: €12.76
Rating: 4.6/5
Reviews: 16
Age: 1y ago

Malizia Uomo Parfum dIntesa Deodorant Spray 100 ml Eau de Toilette für Männer intensiver und langanhaltender Duft Frische für den ganzen Tag (Sound 3 Einheiten)

Price: €12.07
Rating: 3.9/5
Reviews: 13
Age: 1y ago

Malizia Uomo Parfum dIntesa Deodorant Spray 100 ml Eau de Toilette für Männer intensiver und langanhaltender Duft Frische für den ganzen Tag (Sound 1 Einheit)

Price: €4.11
Rating: 3.7/5
Reviews: 23
Age: 1y ago

Malizia Herren Parfüm dIntesa Vetyver Duschgel Shampoo 2 in 1 mit Aloe Vera 250 ml vitalisierend belebend reinigt Körper und Haare für den täglichen Gebrauch (3 Einheiten)

Price: €12.20
Rating: 4.0/5
Reviews: 21
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

Malizia66%
dambiro26%
Generisch7%
Malizia Uomo2%

Malizia Uomo demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume70KCVR3.5%Products17Brands4Top 5 Brands100%OOS Rate1.9%Rating4.3★Reviews154Avg BSR#894

Top Malizia Uomo search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

malizia uomo deo grün23K/yr +13.8%4.7% conv.
malizia20K/yr +15.3%1.7% conv.
malizia uomo22K/yr +9.3%3.4% conv.
malizia deo6K/yr -7.5%1.7% conv.

What reviews say buyers love and hate about Malizia Uomo

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews

Geruch59%

“Sehr schöner Duft”

Qualität insgesamt13%

“Super Produkt”

Lokal hergestellt6%

“Das beste italienische Deo”

Komfort insgesamt6%

“sehr angenehm”

Geschenk Zweck6%

“War ein Geschenk für meinen Vater”

What buyers complain about

83% of reviews

Geruch50%

“Schlechte Duftnote”

Gesamtgröße33%

“passt natürlich nicht hab trotzdem einen Abnehmer gefunden”

Malizia Uomo return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch

67%

2Farbe

25%

3Haltbarkeit

Common Malizia Uomo questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Malizia Uomo 45/100 on Amazon Germany — Skip it. The niche generates €35K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +11.3% over the last 90 days.