malizia uomo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great154.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good€14.37avg listing price — sweet spot $15–$100
Price range
Good€4.11–€34.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+11.3%90-day search growth — must beat 0% to launch
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Bad€35K€35K/yr · 70K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, malizia uomo is a €35K/yr Amazon Germany market (70K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
malizia uomo market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- €36K–€43K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #894
- Page quality
- 0%
- Prime
- 29%
- Sponsored
- 18%
- Out of stock
- 1.9%
- Avg brand age
- 74 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
22
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- Malizia66%
- dambiro26%
- Generisch7%
- Malizia Uomo2%
Demand
Weekly Amazon search volume, last 46 weeks — +11.3% search growth over the last 90 days.Top malizia uomo search terms
- malizia uomo deo grün23K/yr
- malizia20K/yr
- malizia uomo22K/yr
- malizia deo6K/yr
Top malizia uomo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vetyver Herren Deo Spray mit Duft von Vetiver 150 ml (6 Stück) by dambiro mit Zusatzartikel
dambiro€25.214.6★81 rev
Malizia Uomo Vetyver & dambiro men Set
Malizia€23.824.4★27 rev
MALIZIA uomo Vetyver Parfum Eau de Toilette 50ml EdT vapo
Malizia€6.764.3★400 rev
Malizia Uomo Parfum dIntesa Deodorant Spray 100 ml Eau de Toilette für Männer intensiver und langanhaltender Duft Frische für den ganzen Tag (Sound 3 Einheiten)
Malizia€12.073.9★13 rev
Set 12 MALIZIA Deodorante Uomo GOLD 150 Ml. Spray Körperpflege
Malizia€31.524.3★61 rev
Newest
by launch dateMalizia Uomo Vetyver & dambiro men Set
Malizia€23.8227 rev
Malizia Aqua Deodorant für Herren Spray 150 ml (3)
Malizia€12.7616 rev
Malizia Uomo Parfum dIntesa Deodorant Spray 100 ml Eau de Toilette für Männer intensiver und langanhaltender Duft Frische für den ganzen Tag (Sound 3 Einheiten)
Malizia€12.0713 rev
Malizia Uomo Parfum dIntesa Deodorant Spray 100 ml Eau de Toilette für Männer intensiver und langanhaltender Duft Frische für den ganzen Tag (Sound 1 Einheit)
Malizia€4.1123 rev
Malizia Herren Parfüm dIntesa Vetyver Duschgel Shampoo 2 in 1 mit Aloe Vera 250 ml vitalisierend belebend reinigt Körper und Haare für den täglichen Gebrauch (3 Einheiten)
Malizia€12.2021 rev
Trending
90-day click momentum
Vetiver Herren-Deodorant Spray mit Duft von Vetiver 150 ml (3 Stück)
Generisch€15.224.4★
Malizia Uomo Vetyver & dambiro men Set
Malizia€23.824.4★
Malizia Uomo Parfum dIntesa Deodorant Spray 100 ml Eau de Toilette für Männer intensiver und langanhaltender Duft Frische für den ganzen Tag (Sound 3 Einheiten)
Malizia€12.073.9★
Malizia Eau de Toilette Deodorant Red Musk 150ml
Malizia€6.574.4★
Set 12 MALIZIA Deodorante Uomo GOLD 150 Ml. Spray Körperpflege
Malizia€31.524.3★
What buyers say about malizia uomo
What buyers praise and complain about, mined from review topics.What buyers love
“Sehr schöner Duft”
“Super Produkt”
“Das beste italienische Deo”
“sehr angenehm”
“War ein Geschenk für meinen Vater”
“Hält vor ein deo auch extrem lange”
“Schönes set für den Preis”
What buyers complain about
“Schlechte Duftnote”
“passt natürlich nicht hab trotzdem einen Abnehmer gefunden”
Top return reasons
Common questions
- Is malizia uomo profitable to sell on Amazon Germany?
- The niche generates €35K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +11.3%. Flapen's verdict: Skip it (45/100).
- How competitive is the malizia uomo niche?
- 4 brands and 22 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in malizia uomo?
- Top complaints mined from reviews: Geruch, Gesamtgröße. The return rate is 0.1%.
- What does it cost to enter the malizia uomo niche?
- Listings span €4.11–€34.41; the average listing price is €14.37 (sweet spot $15–$100). The average incumbent carries 154 reviews — the moat a new listing must climb.