How competitive is the Make Up Mousse niche on Amazon Germany?

5 brands and 66 sellers compete in Make Up Mousse on Amazon Germany. The top 5 Make Up Mousse products take 61% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Make Up Mousse niche?

Make Up Mousse sells for €9.72 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €3.04–€24.18. The average incumbent carries 3,208 reviews — the moat a new listing must climb.

Make Up Mousse

brand-locked demand (top 5 brands take 100% of clicks) — Make Up Mousse doesn't clear our bar today.

Flapen Score

Skip it

Ranks 791 of 1,260 Kosmetik niches · −3 vs the category median of 47

This niche Category average · 1,260 niches

Is Make Up Mousse profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Make Up Mousse is a €22K/yr Amazon Germany market (74K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.

Make Up Mousse: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +59.2% over the last 90 days and 3.0% of searches end in a purchase.

€22K

revenue / yr

Units sold / yr5K

Search volume / yr+59.2%74K

Conversion rate3.0%

Avg price€9.72

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 66

Top-5 product click share61%

Open market0%

Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 21 products

Top Make Up Mousse products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Maybelline Dream Matte Mousse Foundation 32 Golden 18ml

Price: €10.43
Rating: 4.4/5
Reviews: 413
Age: 14y ago

essence NATURAL MATTE MOUSSE FOUNDATION 02 Warm Beige Mousse Make-up mattierend mittlere Deckkraft natürlich schöner Teint 16 g

Price: €3.19
Rating: 4.5/5
Reviews: 2,367
Age: 3y ago

Maybelline Make-up-Finisher 18 ml

Price: €16.17
Rating: 4.5/5
Reviews: 527
Age: 11y ago

Maybelline New York Grundierung dream matte mousse 32 Golden 3er Pack (3 x 18ml)

Price: €21.46
Rating: 4.4/5
Reviews: 6,484
Age: 5y ago

Maybelline New York Make Up Dream Matte Mousse Make-Up Mattierend Nr. 40 Fawn

Price: €5.62
Rating: 4.5/5
Reviews: 3,022
Age: 18y ago

Newest

by launch date

EGYPT-WONDER Makeup Mousse 4 in 1 Make-Up Foundation Primer Concealer Luftige Textur Natürlich mattes Finish angenehmes Tragegefühl Für alle Hauttypen 30ml

Price: €24.18
Rating: 4.4/5
Reviews: 453
Age: 1y ago

Catrice Instant Perfecting Soft Mousse Make-up Nr. 010 Nude mattierend Expressergebnis natürlich für trockene Haut vegan ölfrei ohne Parfüm ohne Alkohol 1er Pack (15g)

Price: €5.14
Rating: 4.1/5
Reviews: 226
Age: 2y ago

essence NATURAL MATTE MOUSSE FOUNDATION Nr. 15 Nude mattierend abdeckend Expressergebnis matt vegan ohne Parfüm ohne Alkohol ohne Konservierungsstoffe 1er Pack (16g)

Price: €3.20
Rating: 4.4/5
Reviews: 179
Age: 2y ago

essence NATURAL MATTE MOUSSE FOUNDATION 02 Warm Beige Mousse Make-up mattierend mittlere Deckkraft natürlich schöner Teint 16 g

Price: €3.19
Rating: 4.5/5
Reviews: 2,367
Age: 3y ago

essence NATURAL MATTE MOUSSE FOUNDATION Nr. 01 Nude mattierend abdeckend Expressergebnis matt vegan ölfrei ohne Parfüm ohne Alkohol 1er Pack (15g)

Price: €3.27
Rating: 4.5/5
Reviews: 2,367
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 99%

Open market

MAYBELLINE59%
Essence Cosmetics36%
M. Asam2%
Catrice Cosmetics2%
Egypt-Wonder1%
Open — no brand owns it (0%)

Top Make Up Mousse search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

maybelline dream matte mousse13K/yr +138.2%2.1% conv.
mousse make up12K/yr +35.3%4.1% conv.
dream matte mousse9K/yr +137.9%2.2% conv.
make up mousse13K/yr +24.4%3.0% conv.
maybelline matte mousse6K/yr +283.3%1.2% conv.
essence mousse make up9K/yr -2.7%6.5% conv.
maybelline mousse make up5K/yr +89.7%1.5% conv.
dream matte mousse 20 cameo4K/yr +3.7%1.8% conv.
essence mousse make up 013K/yr -34.7%9.4% conv.

What reviews say buyers love and hate about Make Up Mousse

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews

Qualität insgesamt22%

“Super Produkt”

Abdeckung15%

“Superdeckend”

Einfache Anwendung10%

“Auftrag & Gefühl: Durch die mousse-artige Konsistenz lässt es sich perfekt mit den Fingern, einem Beauty-Schwamm oder Pinsel verteilen”

Weiches Gefühl9%

“fühlt sich super weich an”

Eignung für Mischhaut9%

“Sehr leicht auf der Haut”

What buyers complain about

64% of reviews

Abdeckung18%

“Keine optimale Deckkraft”

Preis-Leistungs-Verhältnis12%

“Es ist so teuer”

Farbe8%

“Farbe ist etwas dunkler”

Falten7%

“Mit dem Make Up werden alle Poren und vor allem alle Falten erst sichtbar!!!”

Qualität insgesamt4%

“Ziemlich schlechte Qualität”

Make Up Mousse return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Abdeckung

29%

2Farbe

26%

3beworben Vs Tatsächliches Produkt

11%

4Hautgesundheit

11%

5Gesamtgröße

Common Make Up Mousse questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Make Up Mousse 44/100 on Amazon Germany — Skip it. The niche generates €22K/yr across 21 tracked products. Search demand moved +59.2% over the last 90 days.

Make Up Mousse buyers on Amazon Germany complain most about Abdeckung, Preis-Leistungs-Verhältnis, Farbe, the themes mined from the niche's reviews. Its return rate is 0.1%.