make up mousse
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Good+59.2%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay€3.04–€24.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,207.9avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€9.72avg listing price — sweet spot $15–$100
Market size
Bad€22K€22K/yr · 74K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, make up mousse is a €22K/yr Amazon Germany market (74K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
make up mousse market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- €39K–€49K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #255
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 38%
- Out of stock
- 7.7%
- Avg brand age
- 63 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
66
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
61%
Top 20: 99%
Open market
0%
- MAYBELLINE59%
- Essence Cosmetics36%
- M. Asam2%
- Catrice Cosmetics2%
- Egypt-Wonder1%
- Open — no brand owns it (0%)
Top make up mousse search terms
- maybelline dream matte mousse13K/yr
- mousse make up12K/yr
- dream matte mousse9K/yr
- make up mousse13K/yr
- maybelline matte mousse6K/yr
- essence mousse make up9K/yr
- maybelline mousse make up5K/yr
- dream matte mousse 20 cameo4K/yr
- essence mousse make up 013K/yr
Top make up mousse products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Maybelline Dream Matte Mousse Foundation 32 Golden 18ml
MAYBELLINE€10.434.4★413 rev
essence NATURAL MATTE MOUSSE FOUNDATION 02 Warm Beige Mousse Make-up mattierend mittlere Deckkraft natürlich schöner Teint 16 g
Essence Cosmetics€3.194.5★2,367 rev
Maybelline Make-up-Finisher 18 ml
MAYBELLINE€16.174.5★527 rev
Maybelline New York Grundierung dream matte mousse 32 Golden 3er Pack (3 x 18ml)
MAYBELLINE€21.464.4★6,484 rev
Maybelline New York Make Up Dream Matte Mousse Make-Up Mattierend Nr. 40 Fawn
MAYBELLINE€5.624.5★3,022 rev
Newest
by launch date
EGYPT-WONDER Makeup Mousse 4 in 1 Make-Up Foundation Primer Concealer Luftige Textur Natürlich mattes Finish angenehmes Tragegefühl Für alle Hauttypen 30ml
Egypt-Wonder€24.18453 rev
Catrice Instant Perfecting Soft Mousse Make-up Nr. 010 Nude mattierend Expressergebnis natürlich für trockene Haut vegan ölfrei ohne Parfüm ohne Alkohol 1er Pack (15g)
Catrice Cosmetics€5.14226 rev
essence NATURAL MATTE MOUSSE FOUNDATION Nr. 15 Nude mattierend abdeckend Expressergebnis matt vegan ohne Parfüm ohne Alkohol ohne Konservierungsstoffe 1er Pack (16g)
Essence Cosmetics€3.20179 rev
essence NATURAL MATTE MOUSSE FOUNDATION 02 Warm Beige Mousse Make-up mattierend mittlere Deckkraft natürlich schöner Teint 16 g
Essence Cosmetics€3.192,367 rev
essence NATURAL MATTE MOUSSE FOUNDATION Nr. 01 Nude mattierend abdeckend Expressergebnis matt vegan ölfrei ohne Parfüm ohne Alkohol 1er Pack (15g)
Essence Cosmetics€3.272,367 rev
Trending
90-day click momentumMaybelline Make-up-Finisher 18 ml
MAYBELLINE€16.174.5★
Maybelline New York Grundierung dream matte mousse 32 Golden 3er Pack (3 x 18ml)
MAYBELLINE€21.464.4★
Maybelline Dream Matte Mousse Foundation 32 Golden 18ml
MAYBELLINE€10.434.4★
Gemey Maybelline Dream Mat Mousse Foundation 20 Bright Beige
MAYBELLINE€21.004.7★
Maybelline Make-up-Finisher 250 ml
MAYBELLINE€10.124.3★
What buyers say about make up mousse
What buyers praise and complain about, mined from review topics.What buyers love
“Super Produkt”
“Superdeckend”
“Auftrag & Gefühl: Durch die mousse-artige Konsistenz lässt es sich perfekt mit den Fingern, einem Beauty-Schwamm oder Pinsel verteilen”
“fühlt sich super weich an”
“Sehr leicht auf der Haut”
“Farbton passt sich perfekt an”
“Für mich die beste Preis/Leistung”
“Schöne Konsistenz”
“Produkt genau wie beschrieben”
“Sehr angenehm auf der Haut”
What buyers complain about
“Keine optimale Deckkraft”
“Es ist so teuer”
“Farbe ist etwas dunkler”
“Mit dem Make Up werden alle Poren und vor allem alle Falten erst sichtbar!!!”
“Ziemlich schlechte Qualität”
“Nicht unbedingt für Trockene Haut geeignet”
“Spürt man nicht auf der Haut”
“Zu weich”
“Haut sieht sehr trocken aus”
“Artikel wurde schon benutzt”
Top return reasons
Common questions
- Is make up mousse profitable to sell on Amazon Germany?
- The niche generates €22K/yr across 21 tracked products. 90-day search growth is +59.2%. Flapen's verdict: Skip it (44/100).
- How competitive is the make up mousse niche?
- 5 brands and 66 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in make up mousse?
- Top complaints mined from reviews: Abdeckung, Preis-Leistungs-Verhältnis, Farbe. The return rate is 0.1%.
- What does it cost to enter the make up mousse niche?
- Listings span €3.04–€24.18; the average listing price is €9.72 (sweet spot $15–$100). The average incumbent carries 3,208 reviews — the moat a new listing must climb.