Skip to content

Make Up Entferner

Fail

Demand is soft, at -12.1% this quarter, so Make Up Entferner is a Fail.

Flapen Score
41
41 / 100
Ranks 969 of 1,260 Kosmetik niches · −6 vs the category median of 47
Market size
€182K/yr242K searches / yr
90-day growth
-12.1%search demand this quarter
Competition
71%top-5 click share · 9 brands · 84 sellers

Flapen Score

Make Up Entferner against its category

The dotted line is the Kosmetik average. Past it, Make Up Entferner is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Make Up Entferner market on Amazon at a glance

Shoppers on Amazon Germany searched for Make Up Entferner 242K times last year and spent an estimated €182K. The top 5 brands take 89% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 242K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €182K a year.

Searches, last 12 months
242K
Growth, 90 days vs prior 90
-12.1%
Conversion, latest week
10.5%
Market size, estimated
€182Ka year
Peak month
March1.5× the quietest month
Top search term
make up entferner37K searches a year

02 · Price

A sale here is worth €7.14.

Listings sell for €7.14 on average, from €2.46 to €20.67. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At €7.14 that is €9K to €11K a year per listing.

Average price
€7.14under the $15 to $100 sweet spot
Price range
€2.46–€20.67
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
€9K–€11K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Gesicht. It carries 4,906 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#21in Gesicht
Average rating
4.54 starsAmazon Germany average 4.37 stars
Average reviews
4,906per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Make Up Entferner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

84

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

7%

  • Brand 147%
  • Brand 218%
  • Brand 317%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (3 brands, 7%)

Demand

Make Up Entferner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Make Up Entferner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • make up entferner37K/yr
  • augenmakeup entferner36K/yr
  • augen make up entferner33K/yr
  • abschminken20K/yr
  • augen make up entferner wasserfest13K/yr
  • nivea augen make up entferner12K/yr
  • makeup remover11K/yr
  • augenmakeup entferner waterproof11K/yr
  • make up remover12K/yr
  • makeup entferner11K/yr

Reviews and returns

What reviews say buyers love and hate about Make Up Entferner

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Reinigung”
17%of negative reviews mention “Allergien”
0.1%of orders come back
“Macht Juckreiz”
A buyer, on “Allergien”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Make Up Entferner questions

Answered from the same tracked data.