Make Up Entferner
FailDemand is soft, at -12.1% this quarter, so Make Up Entferner is a Fail.
- Flapen Score
- 41 / 100Ranks 969 of 1,260 Kosmetik niches · −6 vs the category median of 4741
- Market size
- €182K/yr242K searches / yr
- 90-day growth
- -12.1%search demand this quarter
- Competition
- 71%top-5 click share · 9 brands · 84 sellers
Flapen Score
Make Up Entferner against its category
The dotted line is the Kosmetik average. Past it, Make Up Entferner is stronger. Inside it, weaker.
Market
The Make Up Entferner market on Amazon at a glance
Shoppers on Amazon Germany searched for Make Up Entferner 242K times last year and spent an estimated €182K. The top 5 brands take 89% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 10.5% of those searches ended in a purchase.
Shoppers searched for this 242K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €182K a year.
- Searches, last 12 months
- 242K
- Growth, 90 days vs prior 90
- -12.1%
- Conversion, latest week
- 10.5%
- Market size, estimated
- €182Ka year
- Peak month
- March1.5× the quietest month
- Top search term
- make up entferner37K searches a year
02 · Price
A sale here is worth €7.14.
Listings sell for €7.14 on average, from €2.46 to €20.67. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At €7.14 that is €9K to €11K a year per listing.
- Average price
- €7.14under the $15 to $100 sweet spot
- Price range
- €2.46–€20.67
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- €9K–€11K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Gesicht. It carries 4,906 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #21in Gesicht
- Average rating
- 4.54 starsAmazon Germany average 4.37 stars
- Average reviews
- 4,906per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Make Up Entferner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NIVEA Augen Make-Up Entferner Double Effect Abschminkwasser für die sensible Augenpartie Gesichtsreiniger entfernt extrem wasserfeste Mascara (125 ml)
- Price
- €2.81
- Rating
- 4.6/5
- Reviews
- 1,512
- Age
- 5y ago

LOréal Paris Augen-Make-Up-Entferner für Frauen: befreit die Haut von Make-Up ohne zu fetten und entspannt die Haut mit sanften Ölen 1x 125ml
- Price
- €3.75
- Rating
- 4.5/5
- Reviews
- 1,756
- Age
- 10y ago

NIVEA Sanfter Augen Make-Up Entferner (125 ml) nicht fettendes Abschminkwasser mit Provitamin B5 zum Abschminken von Mascara und Make-up
- Price
- €2.63
- Rating
- 4.2/5
- Reviews
- 362
- Age
- 5y ago

NIVEA Wasserfester Augen Make-Up Entferner (125 ml) sanfter Balsam mit Kamillen-Extrakt und Provitamin B5 entfernt selbst wasserfeste Mascara
- Price
- €2.95
- Rating
- 4.3/5
- Reviews
- 832
- Age
- 5y ago

Garnier Mizellen Reinigungswasser Für eine sanfte Gesichtsreinigung und schonendes Abschminken Beruhigendes und feuchtigkeitsspendendes Gesichtswasser ohne Parfüm SkinActive XL-Format mit 700 ml
- Price
- €4.45
- Rating
- 4.8/5
- Reviews
- 1,226
- Age
- 4y ago
Trending
estimated 90-day click momentum
MAYBELLINE CILS DESMASQ 2 EN 1 DESMAQUILLANTE DE OJOS WP 150 ML
- Price
- €6.57
- Rating
- 4.7/5
- Reviews
- 1,112
- Age
- 4y ago

Garnier Mizellen Reinigungswasser Salicylic All-in-1 Gesichtsreinigung & Make-up Entferner mit Salicylsäure Für fettige unreine & empfindliche Haut Mattierend & klärend 400ml
- Price
- €3.32
- Rating
- 4.8/5
- Reviews
- 130
- Age
- 6mo ago

Clinique Take The Day Off Makeup Remover For Lids Lashes & Lips | Sanfter Augen-Make-up Entferner für Augenlider Wimpern und Lippen | ölfrei + nicht reizend 200 ml
- Price
- €20.67
- Rating
- 4.6/5
- Reviews
- 4,918
- Age
- 11y ago

LOréal Paris Augen-Make-Up-Entferner für Frauen: befreit die Haut von Make-Up ohne zu fetten und entspannt die Haut mit sanften Ölen 1x 125ml
- Price
- €3.75
- Rating
- 4.5/5
- Reviews
- 1,756
- Age
- 10y ago

NIVEA Sanfter Augen Make-Up Entferner (125 ml) nicht fettendes Abschminkwasser mit Provitamin B5 zum Abschminken von Mascara und Make-up
- Price
- €2.63
- Rating
- 4.2/5
- Reviews
- 362
- Age
- 5y ago
Newest
by launch date
Garnier Mizellen Reinigungswasser Salicylic All-in-1 Gesichtsreinigung & Make-up Entferner mit Salicylsäure Für fettige unreine & empfindliche Haut Mattierend & klärend 400ml
- Price
- €3.32
- Rating
- 4.8/5
- Reviews
- 130
- Age
- 6mo ago

Holy Hydration! e.l.f. Off Makeup Remover
- Price
- €7.47
- Rating
- 4.5/5
- Reviews
- 3,430
- Age
- 2y ago

Garnier Mizellen Reinigungswasser Für eine sanfte Gesichtsreinigung und schonendes Abschminken Beruhigendes und feuchtigkeitsspendendes Gesichtswasser ohne Parfüm SkinActive XL-Format mit 700 ml
- Price
- €4.45
- Rating
- 4.8/5
- Reviews
- 1,226
- Age
- 4y ago

MAYBELLINE CILS DESMASQ 2 EN 1 DESMAQUILLANTE DE OJOS WP 150 ML
- Price
- €6.57
- Rating
- 4.7/5
- Reviews
- 1,112
- Age
- 4y ago

NIVEA Sanfter Augen Make-Up Entferner (125 ml) nicht fettendes Abschminkwasser mit Provitamin B5 zum Abschminken von Mascara und Make-up
- Price
- €2.63
- Rating
- 4.2/5
- Reviews
- 362
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
84
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
7%
- Beiersdorf47%
- Garnier18%
- L'Oreal Paris17%
- Neutrogena4%
- MAYBELLINE4%
- La Roche-Posay3%
- Open — no brand owns it (3 brands, 7%)
Demand
Make Up Entferner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Make Up Entferner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- make up entferner37K/yr
- augenmakeup entferner36K/yr
- augen make up entferner33K/yr
- abschminken20K/yr
- augen make up entferner wasserfest13K/yr
- nivea augen make up entferner12K/yr
- makeup remover11K/yr
- augenmakeup entferner waterproof11K/yr
- make up remover12K/yr
- makeup entferner11K/yr
Reviews and returns
What reviews say buyers love and hate about Make Up Entferner
We read the reviews and the return reasons for every product selling here.
“Macht Juckreiz”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Make Up Entferner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









