luxe foundation
Skip itSoft demand (-40.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Avg price
Great€17.77avg listing price — sweet spot $15–$100
Price range
Great€6.76–€39.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,075.42avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Competition
Bad74%top-5 click share — a locked-up shelf
Market size
Bad€44K€44K/yr · 98K searches
Growth
Bad-40.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, luxe foundation is a €44K/yr Amazon Germany market (98K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
luxe foundation market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- €22K–€27K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #448
- Page quality
- 0%
- Prime
- 58%
- Sponsored
- 92%
- Out of stock
- 12.9%
- Avg brand age
- 34 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 rising
Sellers
15
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
14%
- Deedlite43%
- bergxperten12%
- LUXE12%
- Generic8%
- Traboto7%
- JIASHA5%
- Open — no brand owns it (4 brands, 14%)
Demand
Weekly Amazon search volume, last 14 weeks — -40.4% search growth over the last 90 days.Top luxe foundation search terms
- luxe foundation73K/yr
- luxe17K/yr
- luxe color changing foundation8K/yr
Top luxe foundation products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Luxe Foundation Colour Changing pHgesteuerte farbanpassende Foundation mit aufbaubarer Deckkraft feuchtigkeitsspendend & hautfreundlich ideal für reife & empfindliche Haut
Deedlite€24.043.6★10 rev
Foundation Colour Changing (natürliche Farbe) (Naturfarben)
Deedlite€23.494.1★6 rev
Luxe | Color Changing Foundation 30g Farbwechselnde Feuchtigkeitsspendende Langzeit Foundation Creme für Zuhause Büro Reisen Urlaub Dates und Partys
bergxperten€16.612.6★7 rev
Luxe - Color Changing Foundation (Medium)
LUXE€39.384.0★1,940 rev
Luxe Foundation Colour Changing PHgesteuerte farbanpassende Foundation mit aufbaubarer Deckkraft Feuchtigkeitsspendende Langzeit Foundation Creme Ideal für reife & empfindliche Haut
Generic€15.355.0★2 rev
Newest
by launch dateLuxe Foundation Colour Changing PHgesteuerte farbanpassende Foundation mit aufbaubarer Deckkraft Feuchtigkeitsspendende Langzeit Foundation Creme Ideal für reife & empfindliche Haut
Generic€15.352 rev
Luxe Foundation Colour Changing pH Gesteuerte Changing Foundation mit Aufbaubarer Deckkraft Feuchtigkeitsspendend & Hautfreundlich Ideal für Empfindliche & Reife Haut
Pipihome€12.692 rev
Luxe Foundation Colour Changing pHgesteuerte farbanpassende Foundation mit aufbaubarer Deckkraft feuchtigkeitsspendend & hautfreundlich ideal für reife & empfindliche Haut
Deedlite€24.0410 rev
Luxe Foundation Colour Changinggesteuerte farbanpassende Foundation mit aufbaubarer Deckkraft Feuchtigkeitsspendende Langzeit Foundation Creme - ideal für reife & empfindliche Haut
JIASHA€16.353 rev
Luxe Color Changing Foundation Farbanpassende Foundation Cosmetics Makeup Feuchtigkeitsspendend und hautfreundlich langanhaltende Deckkraft für einen strahlenden Teint
Toimveok€8.081 rev
Trending
90-day click momentumLuxe Foundation Colour Changing pH Gesteuerte Changing Foundation mit Aufbaubarer Deckkraft Feuchtigkeitsspendend & Hautfreundlich Ideal für Empfindliche & Reife Haut
Pipihome€12.695.0★
Luxe Color Changing Foundation Farbanpassende Foundation Cosmetics Makeup Feuchtigkeitsspendend und hautfreundlich langanhaltende Deckkraft für einen strahlenden Teint
Toimveok€8.085.0★
Intelligent Color Correcting Foundation 30ml LUXE Foundation Farbverändernde Foundation-Make-up Langanhaltendes Natürliches Finish Aufbaubare Formel Vollständig Deckende (Mittlerer)
Traboto€11.461.4★
Foundation Colour Changing (natürliche Farbe) (Naturfarben)
Deedlite€23.494.1★
Luxe - Color Changing Foundation (Medium)
LUXE€39.384.0★
What buyers say about luxe foundation
What buyers praise and complain about, mined from review topics.What buyers love
“Super Produkt”
“Matches Fair to Medium Skin Tones”
“Produkt wie beworben”
“Riecht neutral, reizt nichts”
“Ideal für reife Haut”
“fühlt sich gut an”
“Insgesamt bin ich mit diesem Foundation Brush sehr zufrieden”
“Deckt wunderbar ab”
“Die Foundation hat eine angenehme Struktur, die sich leicht. auftragen lässt”
“für 10 € völlig okay”
What buyers complain about
“Etwas teuer”
“zu hell”
“Werde schnell rot”
“allerdings nicht abdeckend.”
“Im Gesicht fühlt sie sich klebrig an”
“Haut reaktion”
“Schlechte Qualität”
“Setzt sich in den Falten ab”
“Liegt pappig auf der Haut und wirkt unnatürlich”
“Es ist sehr stark parfümiert”
Top return reasons
Common questions
- Is luxe foundation profitable to sell on Amazon Germany?
- The niche generates €44K/yr across 12 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is -40.4%. Flapen's verdict: Skip it (43/100).
- How competitive is the luxe foundation niche?
- 10 brands and 15 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in luxe foundation?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Helligkeit/Glanz/Glühen, Farbe. The return rate is 0.1%.
- What does it cost to enter the luxe foundation niche?
- Listings span €6.76–€39.38; the average listing price is €17.77 (sweet spot $15–$100). The average incumbent carries 2,075 reviews — the moat a new listing must climb.