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Luxe Foundation

Fail

Demand is soft, at -40.4% this quarter, so Luxe Foundation is a Fail.

Flapen Score
43
43 / 100
Ranks 862 of 1,260 Kosmetik niches · −4 vs the category median of 47
Market size
€44K/yr98K searches / yr
90-day growth
-40.4%search demand this quarter
Competition
74%top-5 click share · 10 brands · 15 sellers

Flapen Score

Luxe Foundation against its category

The dotted line is the Kosmetik average. Past it, Luxe Foundation is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Luxe Foundation market on Amazon at a glance

Shoppers on Amazon Germany searched for Luxe Foundation 98K times last year and spent an estimated €44K. The top 5 brands take 81% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -40.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €44K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-40.4%
Conversion, latest week
2.5%
Market size, estimated
€44Ka year
Top search term
luxe foundation73K searches a year

02 · Price

A sale here is worth €17.77.

Listings sell for €17.77 on average, from €6.76 to €39.38. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €17.77 that is €0 to €2K a year per listing.

Average price
€17.77inside the $15 to $100 sweet spot
Price range
€6.76–€39.38
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #448 within Make-Up. It carries 2,075 reviews at 3.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
58%
Out of stock, average day
12.9%
Average rank
#448in Make-Up
Average rating
3.58 starsAmazon Germany average 4.37 stars
Average reviews
2,075per listing
Listings tracked
12

04 · Newcomers

1 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Luxe Foundation products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

10 rising

Sellers

15

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

14%

  • Brand 143%
  • Brand 212%
  • Brand 312%
  • Brand 48%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (4 brands, 14%)

Demand

Luxe Foundation search demand

Weekly searches over the year. Pick a range.

6K4KApr '26Apr '26May '26May '26May '26Jun '26Jun '26

Search terms

Top Luxe Foundation search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • luxe foundation73K/yr
  • luxe17K/yr
  • luxe color changing foundation8K/yr

Reviews and returns

What reviews say buyers love and hate about Luxe Foundation

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Qualität insgesamt”
12%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.1%of orders come back
“Etwas teuer”
A buyer, on “Preis-Leistungs-Verhältnis”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Luxe Foundation questions

Answered from the same tracked data.