Loreal Panorama Mascara

Shoppers searched for this 289K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €202K a year.

Searches, last 12 months

289K

Growth, 90 days vs prior 90

+1.9%

Conversion, latest week

8.4%

Market size, estimated

€202Ka year

Peak month

November3.2× the quietest month

Top search term

loreal mascara92K searches a year

Listings sell for €8.36 on average, from €3.35 to €19.20. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At €8.36 that is €2K to €4K a year per listing.

Average price

€8.36under the $15 to $100 sweet spot

Price range

€3.35–€19.20

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

€2K–€4K

Returns

0.1%of orders · Amazon Germany median 1.1%

84% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #78 within Make-Up. It carries 10,241 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

90%

Out of stock, average day

1.7%

Average rank

#78in Make-Up

Average rating

4.32 starsAmazon Germany average 4.37 stars

Average reviews

10,241per listing

Listings tracked

50

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

4Amazon's first-year sales bar

Average brand age

48 months