loreal panorama mascara
Worth a lookShows low returns (0.1%), but a deep review moat (10,241 avg reviews) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Competition
Great35%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay€202K€202K/yr · 289K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Okay+1.9%90-day search growth — must beat 0% to launch
Price range
Okay€3.35–€19.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad€8.36avg listing price — sweet spot $15–$100
Review moat
Bad10,240.52avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon Germany niche tracking, loreal panorama mascara is a €202K/yr Amazon Germany market (289K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
loreal panorama mascara market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- €167K–€209K
- units × avg price
- Conversion rate
- 8.4%
- Avg BSR
- #78
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 84%
- Out of stock
- 1.7%
- Avg brand age
- 48 months
- Avg seller age
- 160 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
10 rising
Sellers
175
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
35%
Top 20: 73%
Open market
9%
- L'Oreal Paris46%
- Artdeco12%
- MAYBELLINE12%
- Essence Cosmetics8%
- e.l.f.8%
- Catrice Cosmetics5%
- Open — no brand owns it (4 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.9% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.2×
Top loreal panorama mascara search terms
- loreal mascara92K/yr
- tubing mascara40K/yr
- tubing mascara schwarz22K/yr
- mascara loreal22K/yr
- artdeco mascara schwarz16K/yr
- loreal wimperntusche19K/yr
- loreal wimperntusche schwarz7K/yr
- elf mascara14K/yr
- tube mascara7K/yr
- wimperntusche loreal12K/yr
Top loreal panorama mascara products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOréal Paris Augen Make Up Panorama Mascara für Volumen & Definition Wimperntusche für optisch 1 4x größere Augen Volume Million Lashes mit Panorama-Bürste Farbe Schwarz 1x 9 9ml
L'Oreal Paris€8.914.4★12,270 rev
essence lash WITHOUT LIMITS TUBING Extreme Lengthening & Volume Nr. 04 13ml
Essence Cosmetics€3.504.3★1,861 rev
LOréal Paris Telescopic Extensionist Mascara Verlängernde Wimperntusche (Farbe Schwarz) für lange Wimpern und einen extremen Lash-Extension Look definierte Länge Schwung & Volumen 1x 9 9ml
L'Oreal Paris€11.424.2★1,210 rev
Maybelline New York Sky Tubes Mascara Tubing Wimperntusche für extreme Länge & sanftes Entfernen mit warmem Wasser Formel mit Shea Butter & Rizinusöl für gepflegte Wimpern Schwarz 7 2ml
MAYBELLINE€11.134.4★251 rev
Maybelline New York Sky High Mascara für extreme Länge & volles Volumen Tower Flex Bürste für Definition bis in die Spitzen Formel mit Bambusextrakt Schwarz (Very Black)
MAYBELLINE€7.184.4★78,762 rev
Newest
by launch dateMaybelline New York Sky Tubes Mascara Tubing Wimperntusche für extreme Länge & sanftes Entfernen mit warmem Wasser Formel mit Shea Butter & Rizinusöl für gepflegte Wimpern Schwarz 7 2ml
MAYBELLINE€11.13251 rev
LOréal Paris Telescopic Extensionist Mascara Verlängernde Wimperntusche (Farbe Schwarz) für lange Wimpern und einen extremen Lash-Extension Look definierte Länge Schwung & Volumen 1x 9 9ml
L'Oreal Paris€11.421,210 rev
essence lash WITHOUT LIMITS TUBING Extreme Lengthening & Volume Nr. 04 13ml
Essence Cosmetics€3.501,861 rev
Catrice TUBING Stay In Place Volume Mascara Nr. 010 Schwarz langanhaltend volumengebend Ultra Schwarz vegan ohne Mikroplastikpartikel Nanopartikel frei ohne Parfüm 1er Pack (11ml)
Catrice Cosmetics€4.96115 rev
Revolution Wrap Lash Tubing Mascara Wischfest & Wasserfest für Maximale Länge und Volumen Vegan & Tierversuchsfrei Schwarz 8 5 ml
Revolution Skincare London€8.15784 rev
Trending
90-day click momentumMaybelline New York Sky Tubes Mascara Tubing Wimperntusche für extreme Länge & sanftes Entfernen mit warmem Wasser Formel mit Shea Butter & Rizinusöl für gepflegte Wimpern Schwarz 7 2ml
MAYBELLINE€11.134.4★
essence lash WITHOUT LIMITS TUBING Extreme Lengthening & Volume Nr. 04 13ml
Essence Cosmetics€3.504.3★
Clinique Lash Power Mascara Long- Wearing Formula 6 ml (1er Pack)
Clinique€14.574.6★
Catrice TUBING Stay In Place Volume Mascara Nr. 010 Schwarz langanhaltend volumengebend Ultra Schwarz vegan ohne Mikroplastikpartikel Nanopartikel frei ohne Parfüm 1er Pack (11ml)
Catrice Cosmetics€4.964.4★
Catrice Glam & Doll Easy Wash Off Power Hold Volume Mascara Nr. 010 Schwarz langanhaltend volumengebend vegan ohne Mikroplastikpartikel Nanopartikel frei ohne Parfüm 1er Pack (9ml)
Catrice Cosmetics€3.664.5★
What buyers say about loreal panorama mascara
What buyers praise and complain about, mined from review topics.What buyers love
“Bester Mascara”
“Super product”
“Lässt sich gut auftragen, klumpt nicht, schmiert nicht, gut verträglich, leicht abzuschminken”
“Macht was er soll”
“Leichtes Auftragen, kein Klumpen”
“Haltbarkeit”
“Oft zum Bestpreis”
“Super anzuwenden”
“Hält den ganzen Tag und ist wahrhaftig waterproof”
“Easy wash of”
What buyers complain about
“Schlechte Mascara”
“Klumpt, nur einmal benutzt und jetzt vermutlich bereits eingetrocknet”
“Flop”
“Bürstchen total verklebt”
“Unmöglich,einfach nur zum Wegwerfen”
“Das Produkt war gebraucht”
“Geldverschwendung”
“Leider verschmiert er”
“Leider hat der Ventilator nicht fungtioniert”
“Verwischen, null Wasserfest”
Top return reasons
Common questions
- Is loreal panorama mascara profitable to sell on Amazon Germany?
- The niche generates €202K/yr across 50 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is +1.9%. Flapen's verdict: Worth a look (54/100).
- How competitive is the loreal panorama mascara niche?
- 10 brands and 175 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in loreal panorama mascara?
- Top complaints mined from reviews: Wimpernqualität, Feucht/Trocken, Qualität insgesamt. The return rate is 0.1%.
- When does demand for loreal panorama mascara peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the loreal panorama mascara niche?
- Listings span €3.35–€19.20; the average listing price is €8.36 (sweet spot $15–$100). The average incumbent carries 10,241 reviews — the moat a new listing must climb.