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Loreal Metal Dx

brand-locked demand (top 5 brands take 100% of clicks) — Loreal Metal Dx doesn't clear our bar today.

Flapen Score

45
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Ranks 731 of 1,260 Kosmetik niches · −2 vs the category median of 47

Market size 46Growth 18Conversion 77Competition 18Returns 99Price range 92Avg price 88Brand share 0Review moat 67Quality gap 30
This niche Category average · 1,260 niches

Is Loreal Metal Dx profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Loreal Metal Dx is a €249K/yr Amazon Germany market (161K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.

Loreal Metal Dx: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.5% over the last 90 days and 7.6% of searches end in a purchase.

€249K

revenue / yr

Units sold / yr13K
Search volume / yr-13.5%161K
Conversion rate7.6%
Avg price€20.35

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers2 · 47
Top-5 product click share78%
Open market0%
Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement73%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews803

Top Loreal Metal Dx products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

€0€25K€50K€75K€99K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 rising

Sellers

47

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • L'Oréal Professionnel Paris96%
  • L'Oreal Paris4%

Loreal Metal Dx demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume161KCVR7.6%Products11Brands2Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews803Avg BSR#319
9K7KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Top Loreal Metal Dx search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • loreal metal dx40K/yr
  • metal dx loreal23K/yr
  • metal dx maske15K/yr
  • metal dx20K/yr
  • loreal metal dx shampoo7K/yr
  • metal detox loreal10K/yr
  • loreal metal detox11K/yr
  • metal detox7K/yr
  • metal dx shampoo6K/yr
  • loreal metal dx maske6K/yr

What reviews say buyers love and hate about Loreal Metal Dx

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Haarwachstum21%

Super, für meine Haare

Qualität insgesamt18%

Super Produkt

Eignung Glattes Haar12%

Super für die haare

Weiches Gefühl12%

geschmeidig

Haarstyling10%

Beste Haarmaske

What buyers complain about

94% of reviews
Preis-Leistungs-Verhältnis38%

Es lohnt sich nicht

Haarverwandt19%

Hatte bei der Haarwäsche starken Haarverlust/Haarbruch, die Haare sind nach der Einwirkzeit und dem Spülen sehr hell und sehr geschädigt

Geruch19%

Schlechter Geruch

Qualität insgesamt13%

Produkt sehr schlecht glaube nicht das es original ist Es soll reparieren

Eignung für gefärbtes Haar6%

Vorsicht bei blond gefärbten Haaren

Loreal Metal Dx return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Eignung für kurzes Haar
25%
2Haarverwandt
13%
3Eignung Glattes Haar
13%
4Qualität insgesamt
13%
5Produktzustand
13%

Common Loreal Metal Dx questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Loreal Metal Dx 45/100 on Amazon Germany — Skip it. The niche generates €249K/yr across 11 tracked products. Search demand moved -13.5% over the last 90 days.
Loreal Metal Dx buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Haarverwandt, Geruch, the themes mined from the niche's reviews. Its return rate is 0.1%.