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Loreal Haaröl

brand-locked demand (top 5 brands take 100% of clicks) — Loreal Haaröl doesn't clear our bar today.

Flapen Score

36
Skip it

Ranks 1,131 of 1,260 Kosmetik niches · −11 vs the category median of 47

Market size 23Growth 19Conversion 76Competition 4Returns 99Price range 57Avg price 74Brand share 0Review moat 29Quality gap 40
This niche Category average · 1,260 niches

Is Loreal Haaröl profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Loreal Haaröl is a €91K/yr Amazon Germany market (83K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.

Loreal Haaröl: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -12.9% over the last 90 days and 7.3% of searches end in a purchase.

€91K

revenue / yr

Units sold / yr6K
Search volume / yr-12.9%83K
Conversion rate7.3%
Avg price€14.93

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers2 · 67
Top-5 product click share95%
Open market0%
Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 7 products

Sponsored placement86%
New entrants (1y)2· 2 succeeded
Avg rating4.5★
Avg reviews3,618

Top Loreal Haaröl products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

€0€9K€18K€27K€36K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

67

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • L'Oréal Professionnel Paris56%
  • L'Oreal Paris44%

Loreal Haaröl demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume83KCVR7.3%Products7Brands2Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews3,618Avg BSR#61
2K1KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Top Loreal Haaröl search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • loreal haaröl18K/yr
  • elvital öl magique7K/yr
  • absolut repair molecular oil9K/yr
  • loreal öl6K/yr
  • haaröl loreal7K/yr
  • elvital haaröl7K/yr
  • loreal öl magique4K/yr
  • loreal absolut repair molecular oil5K/yr
  • mythic oil5K/yr
  • loreal oil3K/yr

What reviews say buyers love and hate about Loreal Haaröl

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Geruch22%

Schöner Duft

Weiches Gefühl17%

Weiches Haar

Qualität insgesamt14%

Top Produkt

Ölig/fettig8%

Das beste Öl für die Haare

Haarwachstum5%

Bestes haaröl

What buyers complain about

69% of reviews
Ölig/fettig18%

Silikonöl

Preis-Leistungs-Verhältnis15%

Teuer

beworben Vs Tatsächliches Produkt7%

Nicht wie gewohnt

Feucht/Trocken5%

Im trockenen Haar gefällt es mir nicht so

Haftung/Klebrigkeit5%

Es klebt total

Loreal Haaröl return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Ölig/fettig
16%
2Geruch
13%
3Preis-Leistungs-Verhältnis
13%
4Feucht/Trocken
9%
5beworben Vs Tatsächliches Produkt
9%

Common Loreal Haaröl questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Loreal Haaröl 36/100 on Amazon Germany — Skip it. The niche generates €91K/yr across 7 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -12.9% over the last 90 days.
Loreal Haaröl buyers on Amazon Germany complain most about Ölig/fettig, Preis-Leistungs-Verhältnis, beworben Vs Tatsächliches Produkt, the themes mined from the niche's reviews. Its return rate is 0.2%.