Is Loreal Haaröl profitable to sell on Amazon Germany?

Flapen scores Loreal Haaröl 36 out of 100 on Amazon Germany, a Fail. Shoppers spend €91K a year across 7 tracked products. 2 of the 2 products launched in the last year cleared the first-year sales bar. Search demand grew -12.9% in the last 90 days.

How competitive is the Loreal Haaröl niche on Amazon Germany?

2 brands and 67 sellers compete in Loreal Haaröl on Amazon Germany. The top 5 Loreal Haaröl products take 95% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Loreal Haaröl?

Loreal Haaröl buyers on Amazon Germany complain most about Ölig/fettig, Preis-Leistungs-Verhältnis, and beworben Vs Tatsächliches Produkt. An estimated 0.2% of orders come back.

What does it cost to enter the Loreal Haaröl niche?

Loreal Haaröl sells for €14.93 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €4.99 to €28.46. The average product has 3,618 reviews, the count a new listing must catch up to.

Loreal Haaröl

Fail

The top 5 brands take 100% of clicks, so Loreal Haaröl is a Fail.

Flapen Score: 36
36 / 100Ranks 1,131 of 1,260 Kosmetik niches · −11 vs the category median of 47
Market size: €91K/yr83K searches / yr
90-day growth: -12.9%search demand this quarter
Competition: 95%top-5 click share · 2 brands · 67 sellers

Flapen Score

Loreal Haaröl against its category

The dotted line is the Kosmetik average. Past it, Loreal Haaröl is stronger. Inside it, weaker.

36Fail

This niche Category average

See the method

Market

The Loreal Haaröl market on Amazon at a glance

Shoppers on Amazon Germany searched for Loreal Haaröl 83K times last year and spent an estimated €91K. All 2 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €91K a year.

Searches, last 12 months: 83K
Growth, 90 days vs prior 90: -12.9%
Conversion, latest week: 7.3%
Market size, estimated: €91Ka year
Top search term: loreal haaröl18K searches a year

02 · Price

A sale here is worth €14.93.

Listings sell for €14.93 on average, from €4.99 to €28.46. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At €14.93 that is €4K to €7K a year per listing.

Average price: €14.93under the $15 to $100 sweet spot
Price range: €4.99–€28.46
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 5K–6K
Units per listing a year: 250–500
Revenue per listing a year: €4K–€7K
Returns: 0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #61 within Haaröl. It carries 3,618 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings: 86%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #61in Haaröl
Average rating: 4.51 starsAmazon Germany average 4.37 stars
Average reviews: 3,618per listing
Listings tracked: 7

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months: 2
Successful launches: 2Amazon's first-year sales bar
Average brand age: 63 months

Products

Top Loreal Haaröl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

Brand 156%
Brand 244%

Demand

Loreal Haaröl search demand

Weekly searches over the year. Pick a range.

Search terms

Top Loreal Haaröl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

loreal haaröl18K/yr +1.5%5.9% conv.
elvital öl magique7K/yr -0.6%5.5% conv.
absolut repair molecular oil9K/yr -13.4%6.2% conv.
loreal öl6K/yr -6.3%6.2% conv.
haaröl loreal7K/yr -27.1%6.4% conv.
elvital haaröl7K/yr -3.5%8.6% conv.
loreal öl magique4K/yr -9.0%3.9% conv.
loreal absolut repair molecular oil5K/yr -45.8%7.4% conv.
mythic oil5K/yr -7.4%1.0% conv.
loreal oil3K/yr -7.5%4.8% conv.

Reviews and returns

What reviews say buyers love and hate about Loreal Haaröl

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Geruch”

18%of negative reviews mention “Ölig/fettig”

0.2%of orders come back

“Silikonöl”

A buyer, on “Ölig/fettig”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Loreal Haaröl questions

Answered from the same tracked data.

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