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Lockenwickler Groß

soft demand (-19.7% this quarter) — Lockenwickler Groß doesn't clear our bar today.

Flapen Score

44
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Ranks 791 of 1,260 Kosmetik niches · −3 vs the category median of 47

Market size 23Growth 15Conversion 57Competition 47Returns 64Price range 69Avg price 44Brand share 35Review moat 45Quality gap 82
This niche Category average · 1,260 niches

Is Lockenwickler Groß profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Lockenwickler Groß is a €92K/yr Amazon Germany market (168K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 44/100.

Lockenwickler Groß: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -19.7% over the last 90 days and 4.8% of searches end in a purchase.

€92K

revenue / yr

Units sold / yr10K
Search volume / yr-19.7%168K
Conversion rate4.8%
Avg price€11.32

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers11 · 44
Top-5 product click share57%
Open market16%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement86%
New entrants (1y)1· 1 succeeded
Avg rating4.2★
Avg reviews2,018

Top Lockenwickler Groß products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

€0€5K€9K€14K€18K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

44

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

12%

  • GNEUFVIE35%
  • shynek17%
  • Kitsch13%
  • FATHBOOD13%
  • PONIK'S PROFESSIONAL6%
  • PARSA BEAUTY4%
  • Open — no brand owns it (5 brands, 12%)

Lockenwickler Groß demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume168KCVR4.8%Products21Brands11Top 5 Brands84%OOS Rate3.7%Rating4.2★Reviews2,018Avg BSR#38
5K3KHoliday '24Spike '25NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Lockenwickler Groß search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • lockenwickler groß109K/yr
  • große lockenwickler21K/yr
  • klettwickler gross7K/yr
  • große lockenwickler für volumen8K/yr
  • lockenwickler gross7K/yr
  • grosse lockenwickler für volumen5K/yr
  • lockenwickler große locken6K/yr
  • lockenwickler jumbo3K/yr
  • haarwickler groß2K/yr

What reviews say buyers love and hate about Lockenwickler Groß

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Preis-Leistungs-Verhältnis15%

Super Preis Leistung

Haarstyling14%

Hält so semi gut in den Haaren

Benutzerfreundlichkeit12%

Gute Handhabung

Eignung für lockiges Haar11%

Lockenwickler

Qualität insgesamt8%

Top Qualität

What buyers complain about

72% of reviews
Heizung14%

Es wird weder warm, noch heiß

Griff10%

Rutschig

Eignung für kurzes Haar10%

Ich weiß nicht, ob es an meiner langen Haarlänge liegt, oder ob ich den Dreh nicht so richtig raushabe, aber bei mir hat es nicht so richtig funktioniert

Eignung für langes Haar10%

Ich bin davon ausgegangen, dass diese hier von Kitsch - aus Satin noch besser für die Haare sein müssen, dem ist allerdings nicht so, denn sie fallen über nacht eigenständig aus den haaren raus, verrutschen und halten einfach nicht

Gesamtgröße7%

Eher zu groß

Lockenwickler Groß return rate & reasons

Why buyers send it back, as a share of all return requests.

2.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
25%
2Funktionalität insgesamt
18%
3Eignung für kurzes Haar
8%
4Qualität insgesamt
7%
5Lockenwickler
7%

Common Lockenwickler Groß questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lockenwickler Groß 44/100 on Amazon Germany — Skip it. The niche generates €92K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -19.7% over the last 90 days.
Search demand for Lockenwickler Groß on Amazon Germany is steady year-round — the busiest month runs 1.5× the quietest.