Skip to content

Lockenstab Philips

a concentrated shelf (top 5 take 100% of clicks) — Lockenstab Philips doesn't clear our bar today.

Flapen Score

25
Skip it

Ranks 1,251 of 1,260 Kosmetik niches · −22 vs the category median of 47

Market size 23Growth 6Conversion 33Competition 0Returns 11Price range 63Avg price 86Brand share 0Review moat 29Quality gap 75
This niche Category average · 1,260 niches

Is Lockenstab Philips profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Lockenstab Philips is a €91K/yr Amazon Germany market (50K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Skip it — 25/100.

Lockenstab Philips: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -38.4% over the last 90 days and 2.6% of searches end in a purchase.

€91K

revenue / yr

Units sold / yr2K
Search volume / yr-38.4%50K
Conversion rate2.6%
Avg price€68.93

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers1 · 112
Top-5 product click share100%
Open market0%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 5 products

Sponsored placement60%
New entrants (1y)1· 1 succeeded
Avg rating4.3★
Avg reviews3,565

Top Lockenstab Philips products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

€0€14K€27K€41K€54K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

112

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • PHILIPS100%

Lockenstab Philips demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume50KCVR2.6%Products5Brands1Top 5 Brands100%OOS Rate0.0%Rating4.3★Reviews3,565Avg BSR#95
2K2KSpike '25Prime Day '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 2.4×

Top Lockenstab Philips search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • lockenstab philips11K/yr
  • philips lockenstab11K/yr
  • philips curler8K/yr
  • philips auto curler7K/yr
  • philips stylecare auto curler5K/yr
  • philips stylecare prestige4K/yr
  • philips locken curler999/yr
  • philips stylecare1K/yr
  • stylecare prestige von philips2K/yr

What reviews say buyers love and hate about Lockenstab Philips

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Benutzerfreundlichkeit33%

es ist total easy

Qualität insgesamt29%

Sehr gute Beschreibung, sehr gute Handhabung und sehr gutes Ergebnis

beworben Vs Tatsächliches Produkt10%

Macht seinen Job

Effizienz5%

Das funktioniert hervorragend

Haarwachstum5%

Locken sind schnell gemacht

What buyers complain about

84% of reviews
Benutzerfreundlichkeit36%

Unbrauchbar

Preis-Leistungs-Verhältnis13%

Der Preis ist bissle happig

Eignung für lockiges Haar8%

Die Locken sind nur ganz unten im Haar

Gesamtgröße6%

Habe mir das Lockenteil größer vorgestellt

Haltbarkeit6%

Die locken waren noch nicht mal 6 Stunden ausgehangen viele, viele einzelne Strähnen nehmen musste, weil das Ding sonst jedes Mal ausgegangen ist

Lockenstab Philips return rate & reasons

Why buyers send it back, as a share of all return requests.

8.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
24%
2Lockenwickler
20%
3Benutzerfreundlichkeit
8%
4Gesamtgröße
7%
5Defekt Material/Teile
5%

Common Lockenstab Philips questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lockenstab Philips 25/100 on Amazon Germany — Skip it. The niche generates €91K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -38.4% over the last 90 days.
Search demand for Lockenstab Philips on Amazon Germany peaks in Feb–Nov–Dec, where the busiest month runs 2.4× the quietest.