Skip to content

Lockenstab Kleine Locken

Fail

Demand is soft, at -27.0% this quarter, so Lockenstab Kleine Locken is a Fail.

Flapen Score
47
47 / 100
Ranks 619 of 1,260 Kosmetik niches · on the category median
Market size
€80K/yr125K searches / yr
90-day growth
-27.0%search demand this quarter
Competition
47%top-5 click share · 22 brands · 117 sellers

Flapen Score

Lockenstab Kleine Locken against its category

The dotted line is the Kosmetik average. Past it, Lockenstab Kleine Locken is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lockenstab Kleine Locken market on Amazon at a glance

Shoppers on Amazon Germany searched for Lockenstab Kleine Locken 125K times last year and spent an estimated €80K. The top 5 brands take 59% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €80K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
-27.0%
Conversion, latest week
4.0%
Market size, estimated
€80Ka year
Peak month
December2.3× the quietest month
Top search term
mini lockenstab52K searches a year

02 · Price

A sale here is worth €15.88.

Listings sell for €15.88 on average, from €5.89 to €26.16. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €15.88 that is €0 to €2K a year per listing.

Average price
€15.88inside the $15 to $100 sweet spot
Price range
€5.89–€26.16
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
4.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 22.6% of listings are out of stock. The average listing ranks #88 within Haarstyling Geräte & Styling Zubehör. It carries 2,213 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
22.6%
Average rank
#88in Haarstyling Geräte & Styling Zubehör
Average rating
4.12 starsAmazon Germany average 4.37 stars
Average reviews
2,213per listing
Listings tracked
31

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Lockenstab Kleine Locken products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 falling

Sellers

117

Top-5 brand share

59%

Top 20: 98%

Top-5 click share

47%

Top 20: 87%

Open market

37%

  • Brand 118%
  • Brand 213%
  • Brand 313%
  • Brand 412%
  • Brand 54%
  • Brand 64%

Demand

Lockenstab Kleine Locken search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Lockenstab Kleine Locken search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mini lockenstab52K/yr
  • mini lockenstab für kurze haare27K/yr
  • kleiner lockenstab10K/yr
  • lockenstab klein11K/yr
  • lockenstab mini8K/yr
  • lockenstab petra5K/yr
  • curler für kurze haare7K/yr
  • kleiner lockenstab für kurze haare6K/yr

Reviews and returns

What reviews say buyers love and hate about Lockenstab Kleine Locken

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Benutzerfreundlichkeit”
15%of negative reviews mention “Heizung”
4.7%of orders come back
“Die Warmluftbürste entsprach nicht meinen Erwartungen”
A buyer, on “Heizung”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Lockenstab Kleine Locken questions

Answered from the same tracked data.