Is Lockenstab Automatisch profitable to sell on Amazon Germany?

Flapen scores Lockenstab Automatisch 49 out of 100 on Amazon Germany, a Fail. Shoppers spend €573K a year across 28 tracked products. 3 of the 10 products launched in the last year cleared the first-year sales bar. Search demand grew -32.2% in the last 90 days.

How competitive is the Lockenstab Automatisch niche on Amazon Germany?

17 brands and 120 sellers compete in Lockenstab Automatisch on Amazon Germany. The top 5 Lockenstab Automatisch products take 50% of clicks, and the top 5 brands take 73%.

What do buyers complain about in Lockenstab Automatisch?

Lockenstab Automatisch buyers on Amazon Germany complain most about Benutzerfreundlichkeit, Funktionalität insgesamt, and Akkulaufzeit. An estimated 6.4% of orders come back, which is high.

When does demand for Lockenstab Automatisch peak?

Search demand for Lockenstab Automatisch on Amazon Germany peaks in Jan–Nov–Dec, and the busiest month runs 3.0× the quietest.

What does it cost to enter the Lockenstab Automatisch niche?

Lockenstab Automatisch sells for €40.73 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €15.75 to €78.51. The average product has 3,991 reviews, the count a new listing must catch up to.

Lockenstab Automatisch

Fail

Demand is soft, at -32.2% this quarter, so Lockenstab Automatisch is a Fail.

Filters High Returns

Flapen Score: 49
49 / 100Top 40% of 1,260 Kosmetik niches · +2 vs the category median of 47
Market size: €573K/yr761K searches / yr
90-day growth: -32.2%search demand this quarter
Competition: 50%top-5 click share · 17 brands · 120 sellers

Flapen Score

Lockenstab Automatisch against its category

The dotted line is the Kosmetik average. Past it, Lockenstab Automatisch is stronger. Inside it, weaker.

49Fail

This niche Category average

See the method

Market

The Lockenstab Automatisch market on Amazon at a glance

Shoppers on Amazon Germany searched for Lockenstab Automatisch 761K times last year and spent an estimated €573K. The top 5 brands take 73% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 761K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -32.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €573K a year.

Searches, last 12 months: 761K
Growth, 90 days vs prior 90: -32.2%
Conversion, latest week: 1.8%
Market size, estimated: €573Ka year
Peak month: December3.0× the quietest month
Top search term: lockenstab automatisch400K searches a year

02 · Price

A sale here is worth €40.73.

Listings sell for €40.73 on average, from €15.75 to €78.51. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At €40.73 that is €10K to €20K a year per listing.

Average price: €40.73inside the $15 to $100 sweet spot
Price range: €15.75–€78.51
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 13K–15K
Units per listing a year: 250–500
Revenue per listing a year: €10K–€20K
Returns: 6.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.6% of listings are out of stock. The average listing ranks #56 within Haarstyling Geräte & Styling Zubehör. It carries 3,991 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings: 93%
Prime listings: 100%
Out of stock, average day: 18.6%
Average rank: #56in Haarstyling Geräte & Styling Zubehör
Average rating: 4.11 starsAmazon Germany average 4.37 stars
Average reviews: 3,991per listing
Listings tracked: 28

04 · Newcomers

3 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 10
Successful launches: 3Amazon's first-year sales bar
Average brand age: 32 months

Products

Top Lockenstab Automatisch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

120

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

50%

Top 20: 92%

Open market

21%

Brand 131%
Brand 217%
Brand 311%
Brand 47%
Brand 57%
Brand 67%

Demand

Lockenstab Automatisch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Lockenstab Automatisch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

lockenstab automatisch400K/yr -29.1%1.4% conv.
automatischer lockenstab99K/yr -24.0%1.6% conv.
tymo curl pro plus67K/yr -52.0%2.0% conv.
lockenstab automatisch kurzes haar13K/yr -12.4%1.4% conv.
philips lockenstab automatisch18K/yr -28.1%4.6% conv.
tymo curl pro29K/yr -55.9%2.1% conv.
lockenstab kabellos12K/yr -42.6%0.5% conv.
elektrischer lockenstab10K/yr -11.3%0.6% conv.
lockengerät11K/yr -10.7%0.9% conv.
akku lockenstab7K/yr +16.4%0.9% conv.

Reviews and returns

What reviews say buyers love and hate about Lockenstab Automatisch

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Benutzerfreundlichkeit”

10%of negative reviews mention “Benutzerfreundlichkeit”

6.4%of orders come back

“unhandlich”

A buyer, on “Benutzerfreundlichkeit”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Lockenstab Automatisch questions

Answered from the same tracked data.

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