Lockenspray
MaybeAn estimated 0.2% of orders come back. But shoppers spend an estimated $83K a year here, so Lockenspray is a Maybe.
- Flapen Score
- 61 / 100Top 4% of 1,260 Kosmetik niches · +14 vs the category median of 4761
- Market size
- €83K/yr119K searches / yr
- 90-day growth
- +31.4%search demand this quarter
- Competition
- 32%top-5 click share · 17 brands · 119 sellers
Flapen Score
Lockenspray against its category
The dotted line is the Kosmetik average. Past it, Lockenspray is stronger. Inside it, weaker.
Market
The Lockenspray market on Amazon at a glance
Shoppers on Amazon Germany searched for Lockenspray 119K times last year and spent an estimated €83K. The top 5 brands take 76% of clicks. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 7.1% of those searches ended in a purchase.
Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €83K a year.
- Searches, last 12 months
- 119K
- Growth, 90 days vs prior 90
- +31.4%
- Conversion, latest week
- 7.1%
- Market size, estimated
- €83Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- john frieda traumlocken29K searches a year
02 · Price
A sale here is worth €9.83.
Listings sell for €9.83 on average, from €3.92 to €31.43. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €9.83 that is €2K to €5K a year per listing.
- Average price
- €9.83under the $15 to $100 sweet spot
- Price range
- €3.92–€31.43
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €2K–€5K
- Returns
- 0.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #285 within Haarstyling Produkte. It carries 1,392 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 95%
- Out of stock, average day
- 3.2%
- Average rank
- #285in Haarstyling Produkte
- Average rating
- 4.29 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,392per listing
- Listings tracked
- 42
04 · Newcomers
5 of last year's 15 launches cleared the first-year sales bar.
15 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 15
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Lockenspray products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
17 rising
Sellers
119
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
32%
Top 20: 74%
Open market
20%
- Brand 155%
- Brand 27%
- Brand 35%
- Brand 45%
- Brand 54%
- Brand 64%
Demand
Lockenspray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Lockenspray search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- john frieda traumlocken29K/yr
- lockenspray23K/yr
- lockenspray für naturlocken12K/yr
- locken spray9K/yr
- frizz ease traumlocken9K/yr
- john frieda locken9K/yr
- locken refresh spray5K/yr
- locken haarspray5K/yr
- lockenspray für glatte haare6K/yr
- haarspray locken4K/yr
Reviews and returns
What reviews say buyers love and hate about Lockenspray
We read the reviews and the return reasons for every product selling here.
“nimmt Frizz etwas zurück”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lockenspray questions
Answered from the same tracked data.