Lockenspray
Lockenspray shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 4% of 1,260 Kosmetik niches · +14 vs the category median of 47
Is Lockenspray profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Lockenspray is a €83K/yr Amazon Germany market (119K searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 61/100.
Lockenspray: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +31.4% over the last 90 days and 7.1% of searches end in a purchase.
€83K
revenue / yr
Who owns the niche?
The top 5 brands hold 76% of demand, so 24% of the market is open.
24%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 42 products
Top Lockenspray products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
John Frieda Frizz Ease Traumlocken Tägliches Styling Spray - (200 ml) - verleiht natürlichen Locken Form Elastizität und Sprungkraft
- Price
- €6.39
- Rating
- 4.4/5
- Reviews
- 1,442
- Age
- 10y ago
Garnier Fructis Locken Methode spray hydratant avec de lacide hyaluronique et des acides gras de karité pour cheveux bouclés formule végane 150 ml
- Price
- €4.47
- Rating
- 4.4/5
- Reviews
- 574
- Age
- 2y ago
John Frieda Definierende Locken Crème - Aus der Frizz Ease Traumlocken Serie - Für flexible definierte Locken ohne Frizz - Mit Hagebutten-Öl - Inhalt: 150 ml
- Price
- €6.67
- Rating
- 4.4/5
- Reviews
- 1,688
- Age
- 5y ago
John Frieda Frizz Ease Traumlocken Styling Spray Inhalt: 200 ml Haartyp: gewelltes & gelocktes Haar - Geeignet für farbbehandeltes Haar
- Price
- €7.54
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago
ghd curly ever after - curl hold spray: Lockenspray für maximale Langlebigkeit & Definition von Locken professionelle Ergebnisse natürlicher Glanz für alle Haartypen; 120 ml
- Price
- €14.34
- Rating
- 4.4/5
- Reviews
- 2,589
- Age
- 10y ago
Trending
90-day click momentum
John Frieda Frizz Ease Traumlocken Vorteilsset Shampoo/Conditioner - Inhalt: 1x 250 ml Shampoo 1x 250 ml Conditioner
- Price
- €13.59
- Rating
- 4.5/5
- Reviews
- 22
- Age
- 2mo ago
John Frieda Frizz Ease Traumlocken Jelly - Inhalt: 150 ml - Haartyp: lockiges & welliges Haar - Silikonfrei - SLS/SLES Sulfatfrei
- Price
- €7.79
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 4mo ago
John Frieda Frizz Ease Traumlocken Styling Spray Inhalt: 200 ml Haartyp: gewelltes & gelocktes Haar - Geeignet für farbbehandeltes Haar
- Price
- €7.54
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago
John Frieda Frizz Ease Traumlocken definierende Locken-Creme Inhalt: 150 ml Haartyp: gewelltes & gelocktes Haar - Geeignet für farbbehandeltes Haar
- Price
- €7.60
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 4mo ago
John Frieda Frizz Ease Belebender Wellenauffrischer - Inhalt: 200 ml - Haartyp: welliges & lockiges Haar - Silikonfrei - SLS/SLES Sulfatfrei
- Price
- €8.31
- Rating
- 3.9/5
- Reviews
- 3
- Age
- 4mo ago
Newest
by launch dateJohn Frieda Frizz Ease Traumlocken Vorteilsset Shampoo/Conditioner - Inhalt: 1x 250 ml Shampoo 1x 250 ml Conditioner
- Price
- €13.59
- Rating
- 4.5/5
- Reviews
- 22
- Age
- 2mo ago
John Frieda Frizz Ease Traumlocken Styling Spray Inhalt: 200 ml Haartyp: gewelltes & gelocktes Haar - Geeignet für farbbehandeltes Haar
- Price
- €7.54
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago
John Frieda Frizz Ease Traumlocken definierende Locken-Creme Inhalt: 150 ml Haartyp: gewelltes & gelocktes Haar - Geeignet für farbbehandeltes Haar
- Price
- €7.60
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 4mo ago
John Frieda Frizz Ease Traumlocken Jelly - Inhalt: 150 ml - Haartyp: lockiges & welliges Haar - Silikonfrei - SLS/SLES Sulfatfrei
- Price
- €7.79
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 4mo ago
John Frieda Frizz Ease Belebender Wellenauffrischer - Inhalt: 200 ml - Haartyp: welliges & lockiges Haar - Silikonfrei - SLS/SLES Sulfatfrei
- Price
- €8.31
- Rating
- 3.9/5
- Reviews
- 3
- Age
- 4mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
Brands
17 rising
Sellers
119
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
32%
Top 20: 74%
Open market
20%
- John Frieda55%
- Garnier7%
- Bali Curls by Hank Ge5%
- ghd5%
- Wella Professionals4%
- Goldwell4%
Lockenspray demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Lockenspray search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- john frieda traumlocken29K/yr
- lockenspray23K/yr
- lockenspray für naturlocken12K/yr
- locken spray9K/yr
- frizz ease traumlocken9K/yr
- john frieda locken9K/yr
- locken refresh spray5K/yr
- locken haarspray5K/yr
- lockenspray für glatte haare6K/yr
- haarspray locken4K/yr
What reviews say buyers love and hate about Lockenspray
What buyers mention most, as a share of all reviews.
What buyers love
71% of reviews“Der Duft ist angenehm dezent – leicht frisch, clean und elegant, wie ein hochwertiges Spa-Gefühl”
“Irish Curls geeignet”
“Super Produkt”
“Super, viele Locken”
“Pflegt spürbar und sehr ergiebig”
What buyers complain about
61% of reviews“nimmt Frizz etwas zurück”
“Unnötig Teuer”
“Klebt wie Teufel”
“Abscheulicher Geruch nach Chemie”
“Würde ich nicht wieder kaufen, da es mein Haar nicht so pflegt wie ich's erwartet hätte”
Lockenspray return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Lockenspray questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
