Is Lockenkamm profitable to sell on Amazon Germany?

Flapen scores Lockenkamm 50 out of 100 on Amazon Germany, a Maybe. Shoppers spend €198K a year across 19 tracked products. 2 of the 5 products launched in the last year cleared the first-year sales bar. Search demand grew -10.6% in the last 90 days.

How competitive is the Lockenkamm niche on Amazon Germany?

15 brands and 31 sellers compete in Lockenkamm on Amazon Germany. The top 5 Lockenkamm products take 58% of clicks, and the top 5 brands take 67%.

What do buyers complain about in Lockenkamm?

Lockenkamm buyers on Amazon Germany complain most about Eignung für kurzes Haar, Funktionalität insgesamt, and Qualität insgesamt. An estimated 0.6% of orders come back.

When does demand for Lockenkamm peak?

Search demand for Lockenkamm on Amazon Germany is steady all year. The busiest month runs 1.4× the quietest.

What does it cost to enter the Lockenkamm niche?

Lockenkamm sells for €5.38 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €2.76 to €9.71. The average product has 1,010 reviews, the count a new listing must catch up to.

Lockenkamm

Maybe

An estimated 0.6% of orders come back. But prices span $2.76–$9.71, mostly outside the sweet spot, so Lockenkamm is a Maybe.

Flapen Score: 50
50 / 100Top 35% of 1,260 Kosmetik niches · +3 vs the category median of 47
Market size: €198K/yr482K searches / yr
90-day growth: -10.6%search demand this quarter
Competition: 58%top-5 click share · 15 brands · 31 sellers

Flapen Score

Lockenkamm against its category

The dotted line is the Kosmetik average. Past it, Lockenkamm is stronger. Inside it, weaker.

50Maybe

This niche Category average

See the method

Market

The Lockenkamm market on Amazon at a glance

Shoppers on Amazon Germany searched for Lockenkamm 482K times last year and spent an estimated €198K. The top 5 brands take 67% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 482K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €198K a year.

Searches, last 12 months: 482K
Growth, 90 days vs prior 90: -10.6%
Conversion, latest week: 7.6%
Market size, estimated: €198Ka year
Peak month: June1.4× the quietest month
Top search term: lockenkamm169K searches a year

02 · Price

A sale here is worth €5.38.

Listings sell for €5.38 on average, from €2.76 to €9.71. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At €5.38 that is €4K to €5K a year per listing.

Average price: €5.38under the $15 to $100 sweet spot
Price range: €2.76–€9.71
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 30K–40K
Units per listing a year: 750–1,000
Revenue per listing a year: €4K–€5K
Returns: 0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #17 within Haarstyling Geräte & Styling Zubehör. It carries 1,010 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings: 79%
Prime listings: 100%
Out of stock, average day: 3.0%
Average rank: #17in Haarstyling Geräte & Styling Zubehör
Average rating: 4.35 starsAmazon Germany average 4.37 stars
Average reviews: 1,010per listing
Listings tracked: 19

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 5
Successful launches: 2Amazon's first-year sales bar
Average brand age: 28 months

Products

Top Lockenkamm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

26%

Brand 137%
Brand 28%
Brand 38%
Brand 48%
Brand 57%
Brand 66%

Demand

Lockenkamm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Lockenkamm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

lockenkamm169K/yr +1.0%5.2% conv.
locken kamm43K/yr -21.9%3.8% conv.
styling kamm35K/yr -15.4%5.1% conv.
textur kamm40K/yr -48.6%6.9% conv.
kamm für locken37K/yr -24.8%5.1% conv.
lockenkamm naturlocken31K/yr -8.5%5.2% conv.
volumen kamm24K/yr -39.3%4.7% conv.
kamm grob18K/yr +41.9%7.0% conv.
lockenkamm männer7K/yr -6.8%8.4% conv.
grober kamm9K/yr +32.7%8.3% conv.

Reviews and returns

What reviews say buyers love and hate about Lockenkamm

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Haarstyling”

13%of negative reviews mention “Eignung für kurzes Haar”

0.6%of orders come back

“Super für kurzes Haar”

A buyer, on “Eignung für kurzes Haar”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Lockenkamm questions

Answered from the same tracked data.

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