Skip to content

Lockenkamm

Lockenkamm shows low returns (0.6%), but prices mostly outside the sweet spot ($2.76–$9.71) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 35% of 1,260 Kosmetik niches · +3 vs the category median of 47

Market size 39Growth 20Conversion 78Competition 45Returns 97Price range 0Avg price 15Brand share 63Review moat 62Quality gap 67
This niche Category average · 1,260 niches

Is Lockenkamm profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Lockenkamm is a €198K/yr Amazon Germany market (482K searches/yr). The top 5 brands hold 67% of demand. Verdict: Worth a look — 50/100.

Lockenkamm: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -10.6% over the last 90 days and 7.6% of searches end in a purchase.

€198K

revenue / yr

Units sold / yr40K
Search volume / yr-10.6%482K
Conversion rate7.6%
Avg price€5.38

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers15 · 31
Top-5 product click share58%
Open market33%
Avg brand age28 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement79%
New entrants (1y)5· 2 succeeded
Avg rating4.3★
Avg reviews1,010

Top Lockenkamm products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

€0€20K€40K€59K€79K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

31

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

26%

  • Strukturpaste37%
  • BICTIVE8%
  • lulir8%
  • Hercules Sägemann8%
  • LABUYI7%
  • sularpek6%

Lockenkamm demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume482KCVR7.6%Products19Brands15Top 5 Brands67%OOS Rate3.0%Rating4.3★Reviews1,010Avg BSR#17
10K6KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Lockenkamm search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • lockenkamm169K/yr
  • locken kamm43K/yr
  • styling kamm35K/yr
  • textur kamm40K/yr
  • kamm für locken37K/yr
  • lockenkamm naturlocken31K/yr
  • volumen kamm24K/yr
  • kamm grob18K/yr
  • lockenkamm männer7K/yr
  • grober kamm9K/yr

What reviews say buyers love and hate about Lockenkamm

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Haarstyling15%

Easy to Style

Qualität insgesamt15%

Super Produkt

Eignung für lockiges Haar13%

Perfekte Pink Dragon Il Zink Curly Haarbürste

Benutzerfreundlichkeit12%

Easy to use

beworben Vs Tatsächliches Produkt9%

Macht was er soll

What buyers complain about

70% of reviews
Eignung für kurzes Haar13%

Super für kurzes Haar

Funktionalität insgesamt12%

Funktioniert null

Qualität insgesamt12%

Trash

Materialqualität8%

schlechtes Material

Haltbarkeit7%

hält auch nicht lange

Lockenkamm return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
46%
2beworben Vs Tatsächliches Produkt
9%
3Qualität insgesamt
9%
4Eignung für kurzes Haar
8%
5Gesamtgröße
6%

Common Lockenkamm questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lockenkamm 50/100 on Amazon Germany — Worth a look. The niche generates €198K/yr across 19 tracked products. 2 of 5 products launched in the last 360 days are still selling. Search demand moved -10.6% over the last 90 days.
Search demand for Lockenkamm on Amazon Germany is steady year-round — the busiest month runs 1.4× the quietest.