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Lockenkamm

Maybe

An estimated 0.6% of orders come back. But prices span $2.76–$9.71, mostly outside the sweet spot, so Lockenkamm is a Maybe.

Flapen Score
50
50 / 100
Top 35% of 1,260 Kosmetik niches · +3 vs the category median of 47
Market size
€198K/yr482K searches / yr
90-day growth
-10.6%search demand this quarter
Competition
58%top-5 click share · 15 brands · 31 sellers

Flapen Score

Lockenkamm against its category

The dotted line is the Kosmetik average. Past it, Lockenkamm is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lockenkamm market on Amazon at a glance

Shoppers on Amazon Germany searched for Lockenkamm 482K times last year and spent an estimated €198K. The top 5 brands take 67% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 482K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €198K a year.

Searches, last 12 months
482K
Growth, 90 days vs prior 90
-10.6%
Conversion, latest week
7.6%
Market size, estimated
€198Ka year
Peak month
June1.4× the quietest month
Top search term
lockenkamm169K searches a year

02 · Price

A sale here is worth €5.38.

Listings sell for €5.38 on average, from €2.76 to €9.71. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At €5.38 that is €4K to €5K a year per listing.

Average price
€5.38under the $15 to $100 sweet spot
Price range
€2.76–€9.71
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
€4K–€5K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #17 within Haarstyling Geräte & Styling Zubehör. It carries 1,010 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#17in Haarstyling Geräte & Styling Zubehör
Average rating
4.35 starsAmazon Germany average 4.37 stars
Average reviews
1,010per listing
Listings tracked
19

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
28 months

Products

Top Lockenkamm products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

€0€20K€40K€59K€79K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

31

Est. top-5 brand share

67%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 100%

Open market

26%

  • Strukturpaste37%
  • BICTIVE8%
  • lulir8%
  • Hercules Sägemann8%
  • LABUYI7%
  • sularpek6%

Demand

Lockenkamm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Lockenkamm search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lockenkamm169K/yr
  • locken kamm43K/yr
  • styling kamm35K/yr
  • textur kamm40K/yr
  • kamm für locken37K/yr
  • lockenkamm naturlocken31K/yr
  • volumen kamm24K/yr
  • kamm grob18K/yr
  • lockenkamm männer7K/yr
  • grober kamm9K/yr

Reviews and returns

What reviews say buyers love and hate about Lockenkamm

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Haarstyling”
13%of negative reviews mention “Eignung für kurzes Haar”
0.6%of orders come back
“Super für kurzes Haar”
A buyer, on “Eignung für kurzes Haar”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Lockenkamm questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data