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50

lockenkamm

Worth a look

Shows low returns (0.6%), but prices mostly outside the sweet spot ($2.76–$9.71) keeps it on the watch list.

Market size 39Growth 20Conversion 78Competition 45Returns 97Price range 0Avg price 15Brand share 63Review moat 62Quality gap 67

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Review moat

Good1,010.42

avg incumbent reviews — the moat a new listing must climb

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Market size

Okay€198K

€198K/yr · 482K searches

Growth

Bad-10.6%

90-day search growth — must beat 0% to launch

Avg price

Bad€5.38

avg listing price — sweet spot $15–$100

Price range

Bad€2.76–€9.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, lockenkamm is a €198K/yr Amazon Germany market (482K searches/yr). The top 5 brands hold 67% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

lockenkamm market data

Units sold / yr
30K–40K
avg 750–1,000/product
Revenue / yr
€161K–€215K
units × avg price
Conversion rate
7.6%
Avg BSR
#17
Page quality
0%
Prime
100%
Sponsored
79%
Out of stock
3.0%
Avg brand age
28 months
Avg seller age
175 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

31

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

26%

  • Strukturpaste37%
  • BICTIVE8%
  • lulir8%
  • Hercules Sägemann8%
  • LABUYI7%
  • sularpek6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.6% search growth over the last 90 days.
10K6KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top lockenkamm search terms

  • lockenkamm169K/yr
  • locken kamm43K/yr
  • styling kamm35K/yr
  • textur kamm40K/yr
  • kamm für locken37K/yr
  • lockenkamm naturlocken31K/yr
  • volumen kamm24K/yr
  • kamm grob18K/yr
  • lockenkamm männer7K/yr
  • grober kamm9K/yr
All search terms

Top lockenkamm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€20K20%€40K30%€59K40%€79K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

What buyers say about lockenkamm

What buyers praise and complain about, mined from review topics.

What buyers love

Haarstyling15%

“Easy to Style”

Qualität insgesamt15%

“Super Produkt”

Eignung für lockiges Haar13%

“Perfekte Pink Dragon Il Zink Curly Haarbürste”

Benutzerfreundlichkeit12%

“Easy to use”

beworben Vs Tatsächliches Produkt9%

“Macht was er soll”

Preis-Leistungs-Verhältnis9%

“Preis / Leistung = super”

Eignung Glattes Haar5%

“Bringt in glattes kurzes Haar eine schöne Struktur rein”

Effizienz3%

“Funktioniert super”

Form/Stil2%

“super Styling damit”

Textur/Konsistenz – insgesamt2%

“Super Textur”

What buyers complain about

Eignung für kurzes Haar13%

“Super für kurzes Haar”

Funktionalität insgesamt12%

“Funktioniert null”

Qualität insgesamt12%

“Trash”

Materialqualität8%

“schlechtes Material”

Haltbarkeit7%

“hält auch nicht lange”

Eignung für langes Haar6%

“Bei noch kürzeren Haaren sollte es noch besser funktionieren”

Haarverwandt4%

“und durchaus wellige Haare”

Stärke3%

“Ein ziemlich wackeliges Ding”

Defekt Material/Teile3%

“Schlechtes Teil”

Eignung Glattes Haar2%

“Für dicke Haare nicht wirklich geeignet”

Top return reasons

Funktionalität insgesamt46%
beworben Vs Tatsächliches Produkt9%
Qualität insgesamt9%
Eignung für kurzes Haar8%
Gesamtgröße6%
Materialqualität4%
Defekt Material/Teile3%
Eignung für langes Haar2%
Haltbarkeit2%
Haarverwandt1%

Common questions

Is lockenkamm profitable to sell on Amazon Germany?
The niche generates €198K/yr across 19 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -10.6%. Flapen's verdict: Worth a look (50/100).
How competitive is the lockenkamm niche?
15 brands and 31 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in lockenkamm?
Top complaints mined from reviews: Eignung für kurzes Haar, Funktionalität insgesamt, Qualität insgesamt. The return rate is 0.6%.
When does demand for lockenkamm peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the lockenkamm niche?
Listings span €2.76–€9.71; the average listing price is €5.38 (sweet spot $15–$100). The average incumbent carries 1,010 reviews — the moat a new listing must climb.