- Flapen Score
- 39 / 100Ranks 1,052 of 1,260 Kosmetik niches · −8 vs the category median of 4739
- Market size
- €12.8M/yr4.8M searches / yr
- 90-day growth
- -23.3%search demand this quarter
- Competition
- 62%top-5 click share · 5 brands · 34 sellers
Flapen Score
Lockenföhn against its category
The dotted line is the Kosmetik average. Past it, Lockenföhn is stronger. Inside it, weaker.
Market
The Lockenföhn market on Amazon at a glance
Shoppers on Amazon Germany searched for Lockenföhn 4.8M times last year and spent an estimated €12.8M. All 5 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 4.8M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €12.8M a year.
- Searches, last 12 months
- 4.8M
- Growth, 90 days vs prior 90
- -23.3%
- Conversion, latest week
- 1.2%
- Market size, estimated
- €12.8Ma year
- Peak month
- December10.9× the quietest month
- Top search term
- dyson airwrap2.0M searches a year
02 · Price
A sale here is worth €217.83.
Listings sell for €217.83 on average, from €24.02 to €493.52. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At €217.83 that is €436K to €545K a year per listing.
- Average price
- €217.83above the $15 to $100 sweet spot
- Price range
- €24.02–€493.52
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- €436K–€545K
- Returns
- 4.6%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #30 within Haarstyling Geräte & Styling Zubehör. It carries 1,629 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 2.0%
- Average rank
- #30in Haarstyling Geräte & Styling Zubehör
- Average rating
- 4.36 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,629per listing
- Listings tracked
- 18
04 · Newcomers
12 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 13
- Successful launches
- 12Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Lockenföhn products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dyson Airwrap i.d. Multi-styler and dryer Straight+Wavy (Ceramic Pink/Roségold)
- Price
- €365.51
- Rating
- 4.6/5
- Reviews
- 2,156
- Age
- 11mo ago
7MAGIC 6 in 1 Airstyler Hairstyler Lockenstab Auto-Wrap Stylen Sie Beach Wave Ionen Föhn Professioneller Rundbürstenföhn Glätteisen für Besondere Anlässe Reisen
- Price
- €98.52
- Rating
- 4.8/5
- Reviews
- 2,155
- Age
- 1y ago
Dyson Airwrap i.d. Multi-Haarstyler und Haartrockner
- Price
- €341.15
- Rating
- 4.6/5
- Reviews
- 2,158
- Age
- 7mo ago
Dyson Airwrap Coanda2x MultiHaarstyler & Trockner Straight+Wavy 2x stärkerer Luftstrom mit Hyperdymium Appkompatibel 6in1 Styling ohne Hitzeschaden 5 Aufsätze Ceramic Pink/Rosé Gold
- Price
- €493.52
- Rating
- 3.7/5
- Reviews
- 160
- Age
- 10mo ago
Dyson Airwrap Origin Multi-Haarstyler & -Trockner 3 intelligente Aufsätze zum Stylen Kreieren von Locken und Wellen & Trocknen ohne extreme Hitze Nickel/Kupfer
- Price
- €273.71
- Rating
- 4.5/5
- Reviews
- 200
- Age
- 11mo ago
Trending
estimated 90-day click momentum
7MAGIC 7 in 1 Hairstyler Airstyler Ionen Föhn mit Diffusor Lockenstab Automatisch Warmluftbürste Glättbürste 110000 U/Min 1400W Zum Styling Volumisieren Locken und Glätten mit Reisebox
- Price
- €103.00
- Rating
- 4.8/5
- Reviews
- 732
- Age
- 1y ago
Dyson Supersonic Travel Haartrockner Kompakt & Leicht Schnelles Trocknen 1220W Universaler EU-Stecker Intelligente Temperaturregulierung ideal zum Reisen Ceramic Pink/Rose Gold
- Price
- €238.13
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 2mo ago
OKWRAP Haarstyler Hair Styler Set Hairstyler 5 in 1 1000W Multistyler Haare Föhn mit Automatischer Lockenstab Hair Dryer Brush Rundbürste Föhn Haarglätter für Glätten Trocknen Volumen Locken
- Price
- €41.94
- Rating
- 4.0/5
- Reviews
- 148
- Age
- 4mo ago
Dyson Airwrap i.d. Multi-Haarstyler und Haartrockner
- Price
- €341.15
- Rating
- 4.6/5
- Reviews
- 2,158
- Age
- 7mo ago
Dyson Airwrap Co-anda 2x Multi-Haarstyler und Haartrockner
- Price
- €489.77
- Rating
- 3.8/5
- Reviews
- 46
- Age
- 7mo ago
Newest
by launch dateDyson Supersonic Travel Haartrockner Kompakt & Leicht Schnelles Trocknen 1220W Universaler EU-Stecker Intelligente Temperaturregulierung ideal zum Reisen Ceramic Pink/Rose Gold
- Price
- €238.13
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 2mo ago
OKWRAP Haarstyler Hair Styler Set Hairstyler 5 in 1 1000W Multistyler Haare Föhn mit Automatischer Lockenstab Hair Dryer Brush Rundbürste Föhn Haarglätter für Glätten Trocknen Volumen Locken
- Price
- €41.94
- Rating
- 4.0/5
- Reviews
- 148
- Age
- 4mo ago
OKWRAP Hair Styler Set Stylingbürsten Hairstyler 5 in 1 Haarstyler Airstyler Air Curlers Föhn 5 in 1 Mit Rundbürstenföhn Haarstyler Warmluftbürste Föhn Lockenstab Luft Für Glätten Volumen Locken
- Price
- €42.92
- Rating
- 3.9/5
- Reviews
- 302
- Age
- 6mo ago
Dyson Airwrap i.d. Multi-Haarstyler und Haartrockner
- Price
- €341.15
- Rating
- 4.6/5
- Reviews
- 2,158
- Age
- 7mo ago
Dyson Airwrap Co-anda 2x Multi-Haarstyler und Haartrockner
- Price
- €489.77
- Rating
- 3.8/5
- Reviews
- 46
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
34
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 100%
Open market
0%
- Dyson69%
- 7MAGIC17%
- OKWRAP8%
- ProfiCare3%
- slopehill2%
- Open — no brand owns it (0%)
Demand
Lockenföhn search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 10.9×
Search terms
Top Lockenföhn search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dyson airwrap2.0M/yr
- dyson föhn682K/yr
- hairstyler405K/yr
- airstyler277K/yr
- föhn dyson alternative179K/yr
- airwrap161K/yr
- lockenföhn128K/yr
- haarstyling geräte140K/yr
- whipl airstyler 5 in 1109K/yr
- dayson haarstyler96K/yr
Reviews and returns
What reviews say buyers love and hate about Lockenföhn
We read the reviews and the return reasons for every product selling here.
“Defekt nach 1 Monat”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Tattoo Maschine Set
€1.1M/yr-2.3%
Badebomben Kinder
€951K/yr-56.3%
Fußnägel Zum Aufkleben
€85K/yr+401.2%
Wimpernlifting Set
€1.1M/yr-7.5%
Nail Art Marker
€15K/yr+443.7%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lockenföhn questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data