Is Lockenföhn profitable to sell on Amazon Germany?

Flapen scores Lockenföhn 39 out of 100 on Amazon Germany, a Fail. Shoppers spend €12.8M a year across 18 tracked products. 12 of the 13 products launched in the last year cleared the first-year sales bar. Search demand grew -23.3% in the last 90 days.

How competitive is the Lockenföhn niche on Amazon Germany?

5 brands and 34 sellers compete in Lockenföhn on Amazon Germany. The top 5 Lockenföhn products take 62% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Lockenföhn?

Lockenföhn buyers on Amazon Germany complain most about Haltbarkeit, Preis-Leistungs-Verhältnis, and Heizung. An estimated 4.6% of orders come back.

When does demand for Lockenföhn peak?

Search demand for Lockenföhn on Amazon Germany peaks in Jan–Feb–Dec, and the busiest month runs 10.9× the quietest.

What does it cost to enter the Lockenföhn niche?

Lockenföhn sells for €217.83 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €24.02 to €493.52. The average product has 1,629 reviews, the count a new listing must catch up to.

Lockenföhn

Fail

The top 5 brands take 100% of clicks, so Lockenföhn is a Fail.

Filters High Price

Flapen Score: 39
39 / 100Ranks 1,052 of 1,260 Kosmetik niches · −8 vs the category median of 47
Market size: €12.8M/yr4.8M searches / yr
90-day growth: -23.3%search demand this quarter
Competition: 62%top-5 click share · 5 brands · 34 sellers

Flapen Score

Lockenföhn against its category

The dotted line is the Kosmetik average. Past it, Lockenföhn is stronger. Inside it, weaker.

39Fail

This niche Category average

See the method

Market

The Lockenföhn market on Amazon at a glance

Shoppers on Amazon Germany searched for Lockenföhn 4.8M times last year and spent an estimated €12.8M. All 5 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 4.8M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €12.8M a year.

Searches, last 12 months: 4.8M
Growth, 90 days vs prior 90: -23.3%
Conversion, latest week: 1.2%
Market size, estimated: €12.8Ma year
Peak month: December10.9× the quietest month
Top search term: dyson airwrap2.0M searches a year

02 · Price

A sale here is worth €217.83.

Listings sell for €217.83 on average, from €24.02 to €493.52. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At €217.83 that is €436K to €545K a year per listing.

Average price: €217.83above the $15 to $100 sweet spot
Price range: €24.02–€493.52
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 40K–50K
Units per listing a year: 2,000–2,500
Revenue per listing a year: €436K–€545K
Returns: 4.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #30 within Haarstyling Geräte & Styling Zubehör. It carries 1,629 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings: 94%
Prime listings: 100%
Out of stock, average day: 2.0%
Average rank: #30in Haarstyling Geräte & Styling Zubehör
Average rating: 4.36 starsAmazon Germany average 4.37 stars
Average reviews: 1,629per listing
Listings tracked: 18

04 · Newcomers

12 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 13
Successful launches: 12Amazon's first-year sales bar
Average brand age: 29 months

Products

Top Lockenföhn products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

Brand 169%
Brand 217%
Brand 38%
Brand 43%
Brand 52%
Open — no brand owns it (0%)

Demand

Lockenföhn search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 10.9×

Search terms

Top Lockenföhn search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

dyson airwrap2.0M/yr -15.1%1.1% conv.
dyson föhn682K/yr -14.0%0.7% conv.
hairstyler405K/yr -29.8%0.4% conv.
airstyler277K/yr -38.8%0.5% conv.
föhn dyson alternative179K/yr -14.3%0.8% conv.
airwrap161K/yr -30.9%0.6% conv.
lockenföhn128K/yr -22.1%0.4% conv.
haarstyling geräte140K/yr -28.7%0.3% conv.
whipl airstyler 5 in 1109K/yr -34.6%0.3% conv.
dayson haarstyler96K/yr -34.4%0.5% conv.

Reviews and returns

What reviews say buyers love and hate about Lockenföhn

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Qualität insgesamt”

13%of negative reviews mention “Haltbarkeit”

4.6%of orders come back

“Defekt nach 1 Monat”

A buyer, on “Haltbarkeit”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Lockenföhn questions

Answered from the same tracked data.

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