Is lockenbürste profitable to sell on Amazon Germany?

The niche generates €611K/yr across 25 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -8.5%. Flapen's verdict: Worth a look (50/100).

How competitive is the lockenbürste niche?

15 brands and 35 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in lockenbürste?

Top complaints mined from reviews: Haltbarkeit, Heizung, Eignung für lockiges Haar. The return rate is 1.9%.

When does demand for lockenbürste peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the lockenbürste niche?

Listings span €6.19–€37.14; the average listing price is €9.42 (sweet spot $15–$100). The average incumbent carries 6,336 reviews — the moat a new listing must climb.

lockenbürste

Worth a look

Shows low returns (1.9%), but soft demand (-8.5% this quarter) keeps it on the watch list.

Returns

Great1.9%

return rate — above 5% kills the launch gate

Price range

Good€6.19–€37.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good€611K

€611K/yr · 1.4M searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay€9.42

avg listing price — sweet spot $15–$100

Review moat

Bad6,336.08

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, lockenbürste is a €611K/yr Amazon Germany market (1.4M searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

lockenbürste market data

Units sold / yr: 60K–80K; avg 2,000–2,500/product
Revenue / yr: €565K–€754K; units × avg price
Conversion rate: 4.7%
Avg BSR: #62
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 17.0%
Avg brand age: 27 months
Avg seller age: 175 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

57%

Top 20: 95%

Open market

20%

longyier24%
Fabiha20%
Annie12%
CFYYFC11%
CNMTCCO8%
SALONKEY5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top lockenbürste search terms

lockenbürste771K/yr -4.5%3.6% conv.
curly hair brush147K/yr -19.7%3.1% conv.
bounce curl brush109K/yr -21.6%2.3% conv.
locken bürste71K/yr -7.1%2.8% conv.
curl brush57K/yr +3.9%3.5% conv.
bürste für locken45K/yr -11.4%2.0% conv.
haarbürste locken33K/yr -7.8%2.4% conv.
lockenbürste curly hair brush36K/yr -10.7%3.4% conv.
haarbürste für locken15K/yr -16.5%2.2% conv.
curl defining brush19K/yr -23.8%2.4% conv.

All search terms

Top lockenbürste products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Longyier Lockenbürste Locken mit Zinken definieren Stylingbürste zum Kämmen und Formen von Männer- und Frauenlocken um Ziehen und Lockenablösung zu reduzieren (Rosa)

longyier€7.624.3★1,909 rev

FABIHA Lockenbürste - Curly Hair Brush - Bio Haarbürste ohne ziepen - Wildschweinborsten Bürste - Die Originale 3-in-1-Stylingbürste für trendige Lockenfrisuren (Lilac)

Fabiha€8.634.4★662 rev

Lockenbürste curly hair brush Für curly hair locken bürste Zum Definieren Beim Styling Antistatisch Entwirren Ohne Ziepen Ergonomischer Griff haarbürste Für Frauen Männer (Lila)

Annie€9.404.4★1,714 rev

CNMTCCO Curl Hair Brush Curl Brush Curl Definition Styling Brush Haarbürste zum Kombinieren und Formen Wildschweinbürste Haarbürste zum Entwirren für Frauen (Grün)

CNMTCCO€7.084.3★584 rev

FABIHA Lockenbürste - Curly Hair Brush - Bio Haarbürste ohne ziepen - Wildschweinborsten Bürste - Die Originale 3-in-1-Stylingbürste für trendige Lockenfrisuren (Hellblau)

Fabiha€7.764.4★662 rev

Newest

by launch date

PARSA Beauty LOV.U Lockenbürste für definierte Locken Spiralbürste für Naturlocken & Wellen Entwirrbürste ohne Ziepen Curly Girl Method Hair Brush Anti-Frizz Stylingbürste für nasses Haar Rosa

PARSA BEAUTY€10.1824 rev

6mo ago

Lockenbürste curly hair brush Für curly hair locken bürste Zum Definieren Beim Styling Antistatisch Entwirren Ohne Ziepen Ergonomischer Griff haarbürste Für Frauen Männer (Lila)

Annie€9.401,714 rev

6mo ago

Lockenbürste für Locken sanftes Entwirren & Styling ohne Ziepen ergonomischer Griff antistatisch geeignet für Damen Herren & Kinder auch als haarbürste (Schwarz)

SALONKEY€9.381,977 rev

9mo ago

FABIHA Lockenbürste - Curly Hair Brush - Bio Haarbürste ohne ziepen - Wildschweinborsten Bürste - Die Originale 3-in-1-Stylingbürste für trendige Lockenfrisuren (Hellblau)

Fabiha€7.76662 rev

10mo ago

Lockenbürste für Definierte Locken Antistatische Stylingbürste mit Belüftungsdesign für Nasses & Trockenes Haar Ideal für Lockige Haare und Volumenpflege(Lila)

SALONKEY€8.755,505 rev

12mo ago

What buyers say about lockenbürste

What buyers praise and complain about, mined from review topics.

What buyers love

Eignung für lockiges Haar14%

“Sanftes Entwirren, gute Definition & einfach cute - prima Bürste für Curly Girls 🎀🌀 Meine Tochter und ich haben die Parsa Beauty LOV”

Pinselqualität11%

“Beste Haarbürste für mich”

Qualität insgesamt10%

“Super Produkt”

Haarstyling10%

“Gute Locken-Styling-Bürste”

Benutzerfreundlichkeit8%

“Eauch einfach im Handling”

Preis-Leistungs-Verhältnis4%

“Super Prei-Leistung”

Weiches Gefühl4%

“fühlt sich glatt an”

beworben Vs Tatsächliches Produkt4%

“Hält was es verspricht”

Komfort insgesamt3%

“Sie liegt angenehm in der Hand und macht insgesamt einen hochwertigen und stabilen Eindruck”

Effizienz3%

“Funktioniert”

What buyers complain about

Haltbarkeit10%

“Leider direkt kaputt gegangen nach einmal kämmen”

Heizung8%

“Wird nicht heiß/ Amazon Bote ließ Paket fallen :(”

Eignung für lockiges Haar6%

“Ich habe Naturlocken Typ 3A, die schnell frizzig werden”

schädigen/verbrennen Haare6%

“Schädigt die Haare”

Preis-Leistungs-Verhältnis6%

“nur halt in teuer.”

Eignung für kurzes Haar5%

“Nichts für dickes Haar”

beworben Vs Tatsächliches Produkt5%

“Naja nicht so wie in den videos”

Qualität insgesamt5%

“Qualität ist super schlecht”

Hartes Gefühl4%

“Teilweise hart abgeschnitten”

Haarverwandt3%

“verursacht Frizz oder sorgt im schlimmsten Fall für Haarbruch”

Top return reasons

Funktionalität insgesamt25%

Qualität insgesamt10%

Gesamtgröße8%

beworben Vs Tatsächliches Produkt8%

Heizung5%

Farbe4%

Lockenwickler4%

schädigen/verbrennen Haare3%

Eignung für kurzes Haar3%

Hartes Gefühl3%

Common questions

Is lockenbürste profitable to sell on Amazon Germany?: The niche generates €611K/yr across 25 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -8.5%. Flapen's verdict: Worth a look (50/100).
How competitive is the lockenbürste niche?: 15 brands and 35 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in lockenbürste?: Top complaints mined from reviews: Haltbarkeit, Heizung, Eignung für lockiges Haar. The return rate is 1.9%.
When does demand for lockenbürste peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the lockenbürste niche?: Listings span €6.19–€37.14; the average listing price is €9.42 (sweet spot $15–$100). The average incumbent carries 6,336 reviews — the moat a new listing must climb.