Lockenbürste
MaybeAn estimated 1.9% of orders come back. But demand is soft, at -8.5% this quarter, so Lockenbürste is a Maybe.
- Flapen Score
- 50 / 100Top 35% of 1,260 Kosmetik niches · +3 vs the category median of 4750
- Market size
- €611K/yr1.4M searches / yr
- 90-day growth
- -8.5%search demand this quarter
- Competition
- 57%top-5 click share · 15 brands · 35 sellers
Flapen Score
Lockenbürste against its category
The dotted line is the Kosmetik average. Past it, Lockenbürste is stronger. Inside it, weaker.
Market
The Lockenbürste market on Amazon at a glance
Shoppers on Amazon Germany searched for Lockenbürste 1.4M times last year and spent an estimated €611K. The top 5 brands take 74% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 4.7% of those searches ended in a purchase.
Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €611K a year.
- Searches, last 12 months
- 1.4M
- Growth, 90 days vs prior 90
- -8.5%
- Conversion, latest week
- 4.7%
- Market size, estimated
- €611Ka year
- Peak month
- July1.3× the quietest month
- Top search term
- lockenbürste771K searches a year
02 · Price
A sale here is worth €9.42.
Listings sell for €9.42 on average, from €6.19 to €37.14. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At €9.42 that is €19K to €24K a year per listing.
- Average price
- €9.42under the $15 to $100 sweet spot
- Price range
- €6.19–€37.14
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- €19K–€24K
- Returns
- 1.9%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.0% of listings are out of stock. The average listing ranks #62 within Haarstyling Geräte & Styling Zubehör. It carries 6,336 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 17.0%
- Average rank
- #62in Haarstyling Geräte & Styling Zubehör
- Average rating
- 4.40 starsAmazon Germany average 4.37 stars
- Average reviews
- 6,336per listing
- Listings tracked
- 25
04 · Newcomers
1 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Lockenbürste products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
35
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
57%
Top 20: 95%
Open market
20%
- Brand 124%
- Brand 220%
- Brand 312%
- Brand 411%
- Brand 58%
- Brand 65%
Demand
Lockenbürste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Lockenbürste search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lockenbürste771K/yr
- curly hair brush147K/yr
- bounce curl brush109K/yr
- locken bürste71K/yr
- curl brush57K/yr
- bürste für locken45K/yr
- haarbürste locken33K/yr
- lockenbürste curly hair brush36K/yr
- haarbürste für locken15K/yr
- curl defining brush19K/yr
Reviews and returns
What reviews say buyers love and hate about Lockenbürste
We read the reviews and the return reasons for every product selling here.
“Leider direkt kaputt gegangen nach einmal kämmen”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lockenbürste questions
Answered from the same tracked data.









