Locken Shampoo
MaybeAn estimated 0.2% of orders come back. But demand is soft, at -0.2% this quarter, so Locken Shampoo is a Maybe.
- Flapen Score
- 60 / 100Top 5% of 1,260 Kosmetik niches · +13 vs the category median of 4760
- Market size
- €239K/yr258K searches / yr
- 90-day growth
- -0.2%search demand this quarter
- Competition
- 45%top-5 click share · 18 brands · 123 sellers
Flapen Score
Locken Shampoo against its category
The dotted line is the Kosmetik average. Past it, Locken Shampoo is stronger. Inside it, weaker.
Market
The Locken Shampoo market on Amazon at a glance
Shoppers on Amazon Germany searched for Locken Shampoo 258K times last year and spent an estimated €239K. The top 5 brands take 71% of clicks. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 6.3% of those searches ended in a purchase.
Shoppers searched for this 258K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €239K a year.
- Searches, last 12 months
- 258K
- Growth, 90 days vs prior 90
- -0.2%
- Conversion, latest week
- 6.3%
- Market size, estimated
- €239Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- locken shampoo66K searches a year
02 · Price
A sale here is worth €14.56.
Listings sell for €14.56 on average, from €2.92 to €66.59. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €14.56 that is €4K to €7K a year per listing.
- Average price
- €14.56under the $15 to $100 sweet spot
- Price range
- €2.92–€66.59
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €4K–€7K
- Returns
- 0.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #175 within Haarstyling Produkte. It carries 731 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 100%
- Out of stock, average day
- 5.5%
- Average rank
- #175in Haarstyling Produkte
- Average rating
- 4.37 starsAmazon Germany average 4.37 stars
- Average reviews
- 731per listing
- Listings tracked
- 34
04 · Newcomers
5 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 8
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Locken Shampoo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
123
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
45%
Top 20: 84%
Open market
25%
- Brand 134%
- Brand 217%
- Brand 310%
- Brand 46%
- Brand 55%
- Brand 64%
Demand
Locken Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Locken Shampoo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- locken shampoo66K/yr
- bali curls shampoo41K/yr
- shampoo locken18K/yr
- locken shampoo naturlocken23K/yr
- wella nutricurls13K/yr
- lockenshampoo18K/yr
- curl shampoo10K/yr
- lockenshampoo naturlocken silikonfrei sulfatfrei4K/yr
- bali curls shampoo und conditioner5K/yr
- curly hair shampoo12K/yr
Reviews and returns
What reviews say buyers love and hate about Locken Shampoo
We read the reviews and the return reasons for every product selling here.
“Verursacht Haarausfall”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Locken Shampoo questions
Answered from the same tracked data.









