Locken Shampoo
MaybeAn estimated 0.2% of orders come back. But demand is soft, at -0.2% this quarter, so Locken Shampoo is a Maybe.
- Flapen Score
- 60 / 100Top 5% of 1,260 Kosmetik niches · +13 vs the category median of 4760
- Market size
- €239K/yr258K searches / yr
- 90-day growth
- -0.2%search demand this quarter
- Competition
- 45%top-5 click share · 18 brands · 123 sellers
Flapen Score
Locken Shampoo against its category
The dotted line is the Kosmetik average. Past it, Locken Shampoo is stronger. Inside it, weaker.
Market
The Locken Shampoo market on Amazon at a glance
Shoppers on Amazon Germany searched for Locken Shampoo 258K times last year and spent an estimated €239K. The top 5 brands take 71% of clicks. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 6.3% of those searches ended in a purchase.
Shoppers searched for this 258K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €239K a year.
- Searches, last 12 months
- 258K
- Growth, 90 days vs prior 90
- -0.2%
- Conversion, latest week
- 6.3%
- Market size, estimated
- €239Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- locken shampoo66K searches a year
02 · Price
A sale here is worth €14.56.
Listings sell for €14.56 on average, from €2.92 to €66.59. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €14.56 that is €4K to €7K a year per listing.
- Average price
- €14.56under the $15 to $100 sweet spot
- Price range
- €2.92–€66.59
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €4K–€7K
- Returns
- 0.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #175 within Haarstyling Produkte. It carries 731 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 100%
- Out of stock, average day
- 5.5%
- Average rank
- #175in Haarstyling Produkte
- Average rating
- 4.37 starsAmazon Germany average 4.37 stars
- Average reviews
- 731per listing
- Listings tracked
- 34
04 · Newcomers
5 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 8
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Locken Shampoo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BALI CURLS Nourishing Shampoo Nährendes Haarshampoo Hochwertiges Shampoo für Naturlocken Veganes Haarwaschmittel für geschmeidiges gesundes Haar 250ml
- Price
- €7.93
- Rating
- 4.5/5
- Reviews
- 326
- Age
- 1y ago

Jean & Len Traumlocken Shampoo Reiswasser & Açaibeere gelocktes & natürlich gewelltes Haar verleiht Sprungkraft & Volumen fruchtiger Beeren-Duft Haarshampoo ohne Parabene & Silikone 300 ml
- Price
- €2.92
- Rating
- 4.5/5
- Reviews
- 658
- Age
- 3y ago

WELLA PROFESSIONALS NUTRICURLS Shampoo für Wellen Pflegt & Definiert Wellen Mit Nourish-In Complex Sulfatfrei 250 ml
- Price
- €9.50
- Rating
- 4.6/5
- Reviews
- 324
- Age
- 2y ago

BALI CURLS Rosemary Thickening Shampoo Stärkend mit Rosmarinöl Biotin & Koffein Veganes Volumen Shampoo für feines & dünnes Haar Curly konform 200ml
- Price
- €10.49
- Rating
- 4.3/5
- Reviews
- 103
- Age
- 1y ago

Garnier Feuchtigkeitsauffüllendes Shampoo für alle Lockentypen Sofort gebändigte Locken Mit 5% Hyaluron und Shea-Fettsäuren Vegan Ohne Silikone Fructis Locken Methode 1 x 200 ml
- Price
- €3.04
- Rating
- 4.5/5
- Reviews
- 339
- Age
- 2y ago
Trending
estimated 90-day click momentum
Garnier Feuchtigkeitsauffüllendes Haarpflege-Set für alle Arten von Locken mit Shampoo Spülung Haarmaske Spray Lockenpflege mit Hyaluronsäure & Sheabutter Fructis Lockenmethode 4-teilig
- Price
- €14.79
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 5mo ago

SYOSS Shampoo Intense Curls Locken Shampoo (440 ml) Haarshampoo für gewelltes und lockiges Haar Formel mit 3% Panthenol-Feuchtigkeits-Komplex sorgt für langanhaltende Feuchtigkeit
- Price
- €3.27
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 8mo ago

Wella Professionals NUTRICURLS Curlixir Definierender Haarbalsam für Locken Mit Jojobaöl 150 ml
- Price
- €15.10
- Rating
- 4.3/5
- Reviews
- 39
- Age
- 2y ago

BALI CURLS Curl Travel Kit 5er Set Reisegrößen für definierte gesunde Locken Shampoo Conditioner Curl Cream Defining Gel & Foam Kompaktes Pflegeset für Reisen Gym & unterwegs
- Price
- €16.32
- Rating
- 3.9/5
- Reviews
- 87
- Age
- 7mo ago

BALI CURLS Moisturising Conditioner Feuchtigkeitsspendende Spülung mit Sheabutter Kokosöl und Ylang-Ylang-Extrakt zur Pflege von Naturlocken Vegane Haarspülung für trockenes Haar 250ml
- Price
- €7.94
- Rating
- 4.5/5
- Reviews
- 231
- Age
- 1y ago
Newest
by launch date
Garnier Feuchtigkeitsauffüllendes Haarpflege-Set für alle Arten von Locken mit Shampoo Spülung Haarmaske Spray Lockenpflege mit Hyaluronsäure & Sheabutter Fructis Lockenmethode 4-teilig
- Price
- €14.79
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 5mo ago

BALI CURLS Curl Travel Kit 5er Set Reisegrößen für definierte gesunde Locken Shampoo Conditioner Curl Cream Defining Gel & Foam Kompaktes Pflegeset für Reisen Gym & unterwegs
- Price
- €16.32
- Rating
- 3.9/5
- Reviews
- 87
- Age
- 7mo ago

SYOSS Shampoo Intense Curls Locken Shampoo (440 ml) Haarshampoo für gewelltes und lockiges Haar Formel mit 3% Panthenol-Feuchtigkeits-Komplex sorgt für langanhaltende Feuchtigkeit
- Price
- €3.27
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 8mo ago

BALI CURLS Set Nourishing Shampoo (250 ml) Curl Defining Gel (150 ml) & SOS Protein Treatment (20 ml) Pflegeset für gepflegte kräftige & definierte Locken
- Price
- €25.10
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 8mo ago

BALI CURLS Bonding Repair Shampoo N1 Reparierendes Shampoo für geschädigtes Haar Tiefenwirksame Haarpflege 200ml
- Price
- €8.50
- Rating
- 4.4/5
- Reviews
- 71
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
123
Est. top-5 brand share
71%
Top 20: 100%
Est. top-5 click share
45%
Top 20: 84%
Open market
25%
- Bali Curls by Hank Ge34%
- Wella Professionals17%
- Jean & Len10%
- Garnier6%
- Syoss5%
- WELLA4%
Demand
Locken Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Locken Shampoo search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- locken shampoo66K/yr
- bali curls shampoo41K/yr
- shampoo locken18K/yr
- locken shampoo naturlocken23K/yr
- wella nutricurls13K/yr
- lockenshampoo18K/yr
- curl shampoo10K/yr
- lockenshampoo naturlocken silikonfrei sulfatfrei4K/yr
- bali curls shampoo und conditioner5K/yr
- curly hair shampoo12K/yr
Reviews and returns
What reviews say buyers love and hate about Locken Shampoo
We read the reviews and the return reasons for every product selling here.
“Verursacht Haarausfall”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Locken Shampoo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









