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Locken Ohne Hitze

Maybe

The products selling today average only 4.0★. But demand is soft, at -30.9% this quarter, so Locken Ohne Hitze is a Maybe.

Flapen Score
53
53 / 100
Top 21% of 1,260 Kosmetik niches · +6 vs the category median of 47
Market size
€396K/yr1.4M searches / yr
90-day growth
-30.9%search demand this quarter
Competition
44%top-5 click share · 24 brands · 52 sellers

Flapen Score

Locken Ohne Hitze against its category

The dotted line is the Kosmetik average. Past it, Locken Ohne Hitze is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Locken Ohne Hitze market on Amazon at a glance

Shoppers on Amazon Germany searched for Locken Ohne Hitze 1.4M times last year and spent an estimated €396K. The top 5 brands take 58% of clicks. Demand peaks in Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -30.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €396K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-30.9%
Conversion, latest week
3.0%
Market size, estimated
€396Ka year
Peak month
December1.9× the quietest month
Top search term
heatless curls430K searches a year

02 · Price

A sale here is worth €9.38.

Listings sell for €9.38 on average, from €5.50 to €20.58. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At €9.38 that is €7K to €9K a year per listing.

Average price
€9.38under the $15 to $100 sweet spot
Price range
€5.50–€20.58
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
40K–50K
Units per listing a year
750–1,000
Revenue per listing a year
€7K–€9K
Returns
2.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #28 within Haarstyling Geräte & Styling Zubehör. It carries 3,870 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#28in Haarstyling Geräte & Styling Zubehör
Average rating
4.03 starsAmazon Germany average 4.37 stars
Average reviews
3,870per listing
Listings tracked
37

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
25 months

Products

Top Locken Ohne Hitze products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 rising

Sellers

52

Top-5 brand share

58%

Top 20: 96%

Top-5 click share

44%

Top 20: 82%

Open market

38%

  • Brand 114%
  • Brand 214%
  • Brand 313%
  • Brand 49%
  • Brand 58%
  • Brand 64%

Demand

Locken Ohne Hitze search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Locken Ohne Hitze search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heatless curls430K/yr
  • lockenwickler über nacht359K/yr
  • overnight curls131K/yr
  • locken über nacht61K/yr
  • locken ohne hitze84K/yr
  • heatless curls band66K/yr
  • overnight blowout42K/yr
  • haarnudel38K/yr
  • blowout hair overnight24K/yr
  • heatless curls dicke rolle26K/yr

Reviews and returns

What reviews say buyers love and hate about Locken Ohne Hitze

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Eignung für lockiges Haar”
11%of negative reviews mention “Eignung für langes Haar”
2.0%of orders come back
“Ich habe mittellanges Haar; für mich sind sie absolut unpraktisch – sie gehen ständig auf und halten nicht im Haar”
A buyer, on “Eignung für langes Haar”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Locken Ohne Hitze questions

Answered from the same tracked data.