Is Locken Gel profitable to sell on Amazon Germany?

Flapen scores Locken Gel 52 out of 100 on Amazon Germany, a Maybe. Shoppers spend €85K a year across 32 tracked products. 4 of the 7 products launched in the last year cleared the first-year sales bar. Search demand grew -4.9% in the last 90 days.

How competitive is the Locken Gel niche on Amazon Germany?

22 brands and 177 sellers compete in Locken Gel on Amazon Germany. The top 5 Locken Gel products take 47% of clicks, and the top 5 brands take 60%.

What do buyers complain about in Locken Gel?

Locken Gel buyers on Amazon Germany complain most about Haftung/Klebrigkeit, Eignung für lockiges Haar, and Haarverwandt. An estimated 0.2% of orders come back.

What does it cost to enter the Locken Gel niche?

Locken Gel sells for €12.40 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €3.26 to €29.28. The average product has 5,939 reviews, the count a new listing must catch up to.

Locken Gel

Maybe

An estimated 0.2% of orders come back. But shoppers spend an estimated $85K a year here, so Locken Gel is a Maybe.

Flapen Score: 52
52 / 100Top 26% of 1,260 Kosmetik niches · +5 vs the category median of 47
Market size: €85K/yr140K searches / yr
90-day growth: -4.9%search demand this quarter
Competition: 47%top-5 click share · 22 brands · 177 sellers

Flapen Score

Locken Gel against its category

The dotted line is the Kosmetik average. Past it, Locken Gel is stronger. Inside it, weaker.

52Maybe

This niche Category average

See the method

Market

The Locken Gel market on Amazon at a glance

Shoppers on Amazon Germany searched for Locken Gel 140K times last year and spent an estimated €85K. The top 5 brands take 60% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €85K a year.

Searches, last 12 months: 140K
Growth, 90 days vs prior 90: -4.9%
Conversion, latest week: 4.9%
Market size, estimated: €85Ka year
Top search term: locken gel47K searches a year

02 · Price

A sale here is worth €12.40.

Listings sell for €12.40 on average, from €3.26 to €29.28. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €12.40 that is €1K to €3K a year per listing.

Average price: €12.40under the $15 to $100 sweet spot
Price range: €3.26–€29.28
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 6K–8K
Units per listing a year: 100–250
Revenue per listing a year: €1K–€3K
Returns: 0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #62 within Haarstyling Produkte. It carries 5,939 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings: 81%
Prime listings: 91%
Out of stock, average day: 2.8%
Average rank: #62in Haarstyling Produkte
Average rating: 4.37 starsAmazon Germany average 4.37 stars
Average reviews: 5,939per listing
Listings tracked: 32

04 · Newcomers

4 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months: 7
Successful launches: 4Amazon's first-year sales bar
Average brand age: 60 months

Products

Top Locken Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 falling

Sellers

177

Top-5 brand share

60%

Top 20: 98%

Top-5 click share

47%

Top 20: 88%

Open market

35%

Brand 135%
Brand 29%
Brand 36%
Brand 45%
Brand 55%
Brand 64%

Demand

Locken Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Feb · busiest ÷ quietest = 2.0× · 6 of 12 months tracked

Search terms

Top Locken Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

locken gel47K/yr -4.2%4.1% conv.
curl gel25K/yr +2.9%3.6% conv.
lockengel20K/yr +3.8%6.8% conv.
curly hair gel13K/yr -9.3%3.5% conv.
lockengel naturlocken10K/yr -22.2%7.0% conv.
haargel locken7K/yr +5.4%5.2% conv.
curl defining gel4K/yr -5.1%6.0% conv.
curly gel4K/yr -24.0%4.0% conv.
locken crunch gel4K/yr +14.5%3.3% conv.
curl bites strong hold gel2K/yr -36.1%12.2% conv.

Reviews and returns

What reviews say buyers love and hate about Locken Gel

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Eignung für lockiges Haar”

10%of negative reviews mention “Haftung/Klebrigkeit”

0.2%of orders come back

“Kaum Halt dafür klebriges Gefühl”

A buyer, on “Haftung/Klebrigkeit”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Locken Gel questions

Answered from the same tracked data.

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