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Locken Bürste

soft demand (-12.7% this quarter) — Locken Bürste doesn't clear our bar today.

Flapen Score

48
Skip it

Top 45% of 1,260 Kosmetik niches · +1 vs the category median of 47

Market size 43Growth 19Conversion 57Competition 55Returns 96Price range 45Avg price 32Brand share 55Review moat 20Quality gap 52
This niche Category average · 1,260 niches

Is Locken Bürste profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Locken Bürste is a €229K/yr Amazon Germany market (479K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 48/100.

Locken Bürste: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -12.7% over the last 90 days and 4.9% of searches end in a purchase.

€229K

revenue / yr

Units sold / yr25K
Search volume / yr-12.7%479K
Conversion rate4.9%
Avg price€9.82

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers14 · 61
Top-5 product click share52%
Open market28%
Avg brand age28 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement88%
New entrants (1y)3· 1 succeeded
Avg rating4.4★
Avg reviews13,933

Top Locken Bürste products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

€0€11K€23K€34K€46K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

61

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

21%

  • longyier21%
  • Denman17%
  • Fabiha16%
  • CFYYFC10%
  • Annie7%
  • CNMTCCO7%

Locken Bürste demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume479KCVR4.9%Products26Brands14Top 5 Brands72%OOS Rate17.0%Rating4.4★Reviews13,933Avg BSR#50
15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Locken Bürste search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • curly hair brush147K/yr
  • locken bürste71K/yr
  • curl brush57K/yr
  • denman brush42K/yr
  • bürste für locken45K/yr
  • haarbürste locken33K/yr
  • denman bürste19K/yr
  • haarbürste für locken15K/yr
  • locken haarbürste15K/yr
  • bürste locken13K/yr

What reviews say buyers love and hate about Locken Bürste

What buyers mention most, as a share of all reviews.

What buyers love

71% of reviews
Pinselqualität15%

Beste Haarbürste für mich

Eignung für lockiges Haar13%

Empfehlenswert, ein MUSS für die Curly Girls - funktioniert prima

Qualität insgesamt11%

Super Produkt

Haarstyling9%

Super tolle Haarbürste

beworben Vs Tatsächliches Produkt4%

Hält was Sie verspricht

What buyers complain about

60% of reviews
Eignung für lockiges Haar8%

Ich habe Naturlocken Typ 3A, die schnell frizzig werden

Aufladen7%

Leider ein Reinfall: Die Bürste lädt sich extrem statisch auf, sodass die Haare nach dem Bürsten wie nach einem Stromschlag aussehen – Flyaways everywhere, Ergebnis ruiniert

Preis-Leistungs-Verhältnis7%

nur halt in teuer.

Haarverwandt7%

Beim Entwirren hilft mir die Bürste persönlich nicht allzu gut

Haltbarkeit7%

Sie ist direkt beim ersten Noppen rausmachen kaputt gegangen

Locken Bürste return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
12%
2Funktionalität insgesamt
11%
3Qualität insgesamt
10%
4Farbe
9%
5Eignung für kurzes Haar
8%

Common Locken Bürste questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Locken Bürste 48/100 on Amazon Germany — Skip it. The niche generates €229K/yr across 26 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -12.7% over the last 90 days.
Search demand for Locken Bürste on Amazon Germany is steady year-round — the busiest month runs 1.3× the quietest.