Is Locken Bürste profitable to sell on Amazon Germany?

Flapen scores Locken Bürste 48 out of 100 on Amazon Germany, a Fail. Shoppers spend €229K a year across 26 tracked products. 1 of the 3 products launched in the last year cleared the first-year sales bar. Search demand grew -12.7% in the last 90 days.

How competitive is the Locken Bürste niche on Amazon Germany?

14 brands and 61 sellers compete in Locken Bürste on Amazon Germany. The top 5 Locken Bürste products take 52% of clicks, and the top 5 brands take 72%.

What do buyers complain about in Locken Bürste?

Locken Bürste buyers on Amazon Germany complain most about Eignung für lockiges Haar, Aufladen, and Preis-Leistungs-Verhältnis. An estimated 0.9% of orders come back.

When does demand for Locken Bürste peak?

Search demand for Locken Bürste on Amazon Germany is steady all year. The busiest month runs 1.3× the quietest.

What does it cost to enter the Locken Bürste niche?

Locken Bürste sells for €9.82 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €6.41 to €22.09. The average product has 13,933 reviews, the count a new listing must catch up to.

Locken Bürste

Fail

Demand is soft, at -12.7% this quarter, so Locken Bürste is a Fail.

Flapen Score: 48
48 / 100Top 45% of 1,260 Kosmetik niches · +1 vs the category median of 47
Market size: €229K/yr479K searches / yr
90-day growth: -12.7%search demand this quarter
Competition: 52%top-5 click share · 14 brands · 61 sellers

Flapen Score

Locken Bürste against its category

The dotted line is the Kosmetik average. Past it, Locken Bürste is stronger. Inside it, weaker.

48Fail

This niche Category average

See the method

Market

The Locken Bürste market on Amazon at a glance

Shoppers on Amazon Germany searched for Locken Bürste 479K times last year and spent an estimated €229K. The top 5 brands take 72% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 479K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €229K a year.

Searches, last 12 months: 479K
Growth, 90 days vs prior 90: -12.7%
Conversion, latest week: 4.9%
Market size, estimated: €229Ka year
Peak month: December1.3× the quietest month
Top search term: curly hair brush147K searches a year

02 · Price

A sale here is worth €9.82.

Listings sell for €9.82 on average, from €6.41 to €22.09. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At €9.82 that is €5K to €7K a year per listing.

Average price: €9.82under the $15 to $100 sweet spot
Price range: €6.41–€22.09
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 20K–25K
Units per listing a year: 500–750
Revenue per listing a year: €5K–€7K
Returns: 0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.0% of listings are out of stock. The average listing ranks #50 within Haarstyling Geräte & Styling Zubehör. It carries 13,933 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings: 88%
Prime listings: 100%
Out of stock, average day: 17.0%
Average rank: #50in Haarstyling Geräte & Styling Zubehör
Average rating: 4.44 starsAmazon Germany average 4.37 stars
Average reviews: 13,933per listing
Listings tracked: 26

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 3
Successful launches: 1Amazon's first-year sales bar
Average brand age: 28 months

Products

Top Locken Bürste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

21%

Brand 121%
Brand 217%
Brand 316%
Brand 410%
Brand 57%
Brand 67%

Demand

Locken Bürste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Locken Bürste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

curly hair brush147K/yr -19.7%3.0% conv.
locken bürste71K/yr -7.1%2.8% conv.
curl brush57K/yr +3.9%3.4% conv.
denman brush42K/yr -10.1%4.1% conv.
bürste für locken45K/yr -11.4%2.3% conv.
haarbürste locken33K/yr -7.8%2.4% conv.
denman bürste19K/yr -25.7%4.1% conv.
haarbürste für locken15K/yr -16.5%2.2% conv.
locken haarbürste15K/yr -21.1%2.4% conv.
bürste locken13K/yr -12.4%3.3% conv.

Reviews and returns

What reviews say buyers love and hate about Locken Bürste

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Pinselqualität”

8%of negative reviews mention “Eignung für lockiges Haar”

0.9%of orders come back

“Ich habe Naturlocken Typ 3A, die schnell frizzig werden”

A buyer, on “Eignung für lockiges Haar”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

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FAQ

Common Locken Bürste questions

Answered from the same tracked data.

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