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Locken

Maybe

An estimated 0.5% of orders come back. But the top 5 brands take 100% of clicks, so Locken is a Maybe.

Flapen Score
51
51 / 100
Top 29% of 1,260 Kosmetik niches · +4 vs the category median of 47
Market size
€900K/yr1.9M searches / yr
90-day growth
-14.7%search demand this quarter
Competition
60%top-5 click share · 4 brands · 15 sellers

Flapen Score

Locken against its category

The dotted line is the Kosmetik average. Past it, Locken is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Locken market on Amazon at a glance

Shoppers on Amazon Germany searched for Locken 1.9M times last year and spent an estimated €900K. All 4 brands take every click. Demand peaks in Jan–Feb–Mar. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €900K a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
-14.7%
Conversion, latest week
3.9%
Market size, estimated
€900Ka year
Peak month
January3.5× the quietest month
Top search term
bali curls771K searches a year

02 · Price

A sale here is worth €12.00.

Listings sell for €12.00 on average, from €6.78 to €35.87. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At €12.00 that is €18K to €24K a year per listing.

Average price
€12.00under the $15 to $100 sweet spot
Price range
€6.78–€35.87
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
80K–100K
Units per listing a year
1,500–2,000
Revenue per listing a year
€18K–€24K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #20 within Haaröl. It carries 276 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
12.3%
Average rank
#20in Haaröl
Average rating
4.39 starsAmazon Germany average 4.37 stars
Average reviews
276per listing
Listings tracked
19

04 · Newcomers

7 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
36 months

Products

Top Locken products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

0%

  • Brand 192%
  • Brand 25%
  • Brand 31%
  • Brand 41%

Demand

Locken search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KPrime Day '25Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 3.5×

Search terms

Top Locken search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bali curls771K/yr
  • locken321K/yr
  • bali curls für locken165K/yr
  • locken produkte121K/yr
  • curly hair76K/yr
  • curly hair product82K/yr
  • bali curls set58K/yr
  • pflege für lockiges haar29K/yr
  • locken pflege31K/yr
  • curl31K/yr

Reviews and returns

What reviews say buyers love and hate about Locken

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Qualität insgesamt”
8%of negative reviews mention “Eignung für lockiges Haar”
0.5%of orders come back
“Funktioniert bei meinen Locken nicht”
A buyer, on “Eignung für lockiges Haar”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Locken questions

Answered from the same tracked data.