Locken
Locken shows low returns (0.5%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Flapen Score
Top 29% of 1,260 Kosmetik niches · +4 vs the category median of 47
Is Locken profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Locken is a €900K/yr Amazon Germany market (1.9M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Worth a look — 51/100.
Locken: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -14.7% over the last 90 days and 3.9% of searches end in a purchase.
€900K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 19 products
Top Locken products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
BALI CURLS Set Curl Defining Gel (150 ml) Hydrating Curl Cream (150 ml) & Bonding Oil (30 ml) Pflegeset für definierte glänzende & gepflegte Locken
- Price
- €20.77
- Rating
- 4.5/5
- Reviews
- 280
- Age
- 8mo ago
BALI CURLS Curl Travel Kit 5er Set Reisegrößen für definierte gesunde Locken Shampoo Conditioner Curl Cream Defining Gel & Foam Kompaktes Pflegeset für Reisen Gym & unterwegs
- Price
- €16.32
- Rating
- 3.9/5
- Reviews
- 87
- Age
- 7mo ago
BALI CURLS Curl Defining Set Hydrating Curl Cream & Defining Gel (je 150 ml) Für geschmeidige definierte Haare Feuchtigkeit Definition & Halt ohne Verkleben
- Price
- €15.38
- Rating
- 4.6/5
- Reviews
- 270
- Age
- 8mo ago
BALI CURLS Hydrating Curl Cream Feuchtigkeitsspendende Lockencreme Sheabutter Kokosöl & Ylang-Ylang Locken Creme für geschmeidige & definierte Curls Vegane Lockenpflege für Naturlocken 150ml
- Price
- €8.17
- Rating
- 4.6/5
- Reviews
- 508
- Age
- 1y ago
BALI CURLS Curl Defining Gel Definierendes Locken Gel mit Leinsamen- und Ylang-Ylang-Extrakt Veganes Lockengel für geschmeidige und definierte Curls Lockenpflege für Naturlocken 150ml
- Price
- €8.07
- Rating
- 4.5/5
- Reviews
- 630
- Age
- 1y ago
Trending
90-day click momentum
BALI CURLS Curl Defining Limited Set Hydrating Curl Cream & Defining Gel (je 150 ml) Für geschmeidige definierte Haare Feuchtigkeit Definition & Halt ohne Verkleben
- Price
- €17.05
- Rating
- 4.5/5
- Reviews
- 19
- Age
- 3mo ago
YANIBEST Satin Seide Haube für schlafende Frauen Double Layer Hair Bonnet mit elastischem Bindeband für lockiges Naturhaar
- Price
- €12.48
- Rating
- 4.1/5
- Reviews
- 103
- Age
- 11mo ago
BALI CURLS Styling Heroes Bundle 4-teilige Stylingroutine für definierte geschmeidige & lebendige Locken Curl Cream Volume Foam Defining Gel & Bonding Oil
- Price
- €35.87
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 5mo ago
BALI CURLS Curl Travel Kit 5er Set Reisegrößen für definierte gesunde Locken Shampoo Conditioner Curl Cream Defining Gel & Foam Kompaktes Pflegeset für Reisen Gym & unterwegs
- Price
- €16.32
- Rating
- 3.9/5
- Reviews
- 87
- Age
- 7mo ago
BALI CURLS Set Curl Defining Gel (150 ml) Hydrating Curl Cream (150 ml) & Bonding Oil (30 ml) Pflegeset für definierte glänzende & gepflegte Locken
- Price
- €20.77
- Rating
- 4.5/5
- Reviews
- 280
- Age
- 8mo ago
Newest
by launch dateBALI CURLS Curl Defining Limited Set Hydrating Curl Cream & Defining Gel (je 150 ml) Für geschmeidige definierte Haare Feuchtigkeit Definition & Halt ohne Verkleben
- Price
- €17.05
- Rating
- 4.5/5
- Reviews
- 19
- Age
- 3mo ago
BALI CURLS Styling Heroes Bundle 4-teilige Stylingroutine für definierte geschmeidige & lebendige Locken Curl Cream Volume Foam Defining Gel & Bonding Oil
- Price
- €35.87
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 5mo ago
BALI CURLS Curl Travel Kit 5er Set Reisegrößen für definierte gesunde Locken Shampoo Conditioner Curl Cream Defining Gel & Foam Kompaktes Pflegeset für Reisen Gym & unterwegs
- Price
- €16.32
- Rating
- 3.9/5
- Reviews
- 87
- Age
- 7mo ago
BALI CURLS Set Curl Defining Gel (150 ml) Hydrating Curl Cream (150 ml) & Bonding Oil (30 ml) Pflegeset für definierte glänzende & gepflegte Locken
- Price
- €20.77
- Rating
- 4.5/5
- Reviews
- 280
- Age
- 8mo ago
BALI CURLS Curl Defining Set Hydrating Curl Cream & Defining Gel (je 150 ml) Für geschmeidige definierte Haare Feuchtigkeit Definition & Halt ohne Verkleben
- Price
- €15.38
- Rating
- 4.6/5
- Reviews
- 270
- Age
- 8mo ago
Competition: brands, sellers & click share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
Brands
4 falling
Sellers
15
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
0%
- Bali Curls by Hank Ge92%
- YANIBEST5%
- WINOK1%
- Fabiha1%
Locken demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 3.5×
Top Locken search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- bali curls771K/yr
- locken321K/yr
- bali curls für locken165K/yr
- locken produkte121K/yr
- curly hair76K/yr
- curly hair product82K/yr
- bali curls set58K/yr
- pflege für lockiges haar29K/yr
- locken pflege31K/yr
- curl31K/yr
What reviews say buyers love and hate about Locken
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Super Produkte”
“Anti-Frizz Lotion”
“schöner Duft”
“der Hairstyle hat ein super Ergebnis.”
“Definiert und weich”
What buyers complain about
56% of reviews“Funktioniert bei meinen Locken nicht”
“einzeln sind sie teurer”
“Abscheulicher Geruch nach Chemie”
“irgendwie trocken”
“Die Flaschen sind unfassbar klein”
Locken return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Locken questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
