Locken
MaybeAn estimated 0.5% of orders come back. But the top 5 brands take 100% of clicks, so Locken is a Maybe.
- Flapen Score
- 51 / 100Top 29% of 1,260 Kosmetik niches · +4 vs the category median of 4751
- Market size
- €900K/yr1.9M searches / yr
- 90-day growth
- -14.7%search demand this quarter
- Competition
- 60%top-5 click share · 4 brands · 15 sellers
Flapen Score
Locken against its category
The dotted line is the Kosmetik average. Past it, Locken is stronger. Inside it, weaker.
Market
The Locken market on Amazon at a glance
Shoppers on Amazon Germany searched for Locken 1.9M times last year and spent an estimated €900K. All 4 brands take every click. Demand peaks in Jan–Feb–Mar. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 3.9% of those searches ended in a purchase.
Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €900K a year.
- Searches, last 12 months
- 1.9M
- Growth, 90 days vs prior 90
- -14.7%
- Conversion, latest week
- 3.9%
- Market size, estimated
- €900Ka year
- Peak month
- January3.5× the quietest month
- Top search term
- bali curls771K searches a year
02 · Price
A sale here is worth €12.00.
Listings sell for €12.00 on average, from €6.78 to €35.87. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At €12.00 that is €18K to €24K a year per listing.
- Average price
- €12.00under the $15 to $100 sweet spot
- Price range
- €6.78–€35.87
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- €18K–€24K
- Returns
- 0.5%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #20 within Haaröl. It carries 276 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 12.3%
- Average rank
- #20in Haaröl
- Average rating
- 4.39 starsAmazon Germany average 4.37 stars
- Average reviews
- 276per listing
- Listings tracked
- 19
04 · Newcomers
7 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Locken products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BALI CURLS Set Curl Defining Gel (150 ml) Hydrating Curl Cream (150 ml) & Bonding Oil (30 ml) Pflegeset für definierte glänzende & gepflegte Locken
- Price
- €20.77
- Rating
- 4.5/5
- Reviews
- 280
- Age
- 8mo ago

BALI CURLS Curl Travel Kit 5er Set Reisegrößen für definierte gesunde Locken Shampoo Conditioner Curl Cream Defining Gel & Foam Kompaktes Pflegeset für Reisen Gym & unterwegs
- Price
- €16.32
- Rating
- 3.9/5
- Reviews
- 87
- Age
- 7mo ago

BALI CURLS Curl Defining Set Hydrating Curl Cream & Defining Gel (je 150 ml) Für geschmeidige definierte Haare Feuchtigkeit Definition & Halt ohne Verkleben
- Price
- €15.38
- Rating
- 4.6/5
- Reviews
- 270
- Age
- 8mo ago

BALI CURLS Hydrating Curl Cream Feuchtigkeitsspendende Lockencreme Sheabutter Kokosöl & Ylang-Ylang Locken Creme für geschmeidige & definierte Curls Vegane Lockenpflege für Naturlocken 150ml
- Price
- €8.17
- Rating
- 4.6/5
- Reviews
- 508
- Age
- 1y ago

BALI CURLS Curl Defining Gel Definierendes Locken Gel mit Leinsamen- und Ylang-Ylang-Extrakt Veganes Lockengel für geschmeidige und definierte Curls Lockenpflege für Naturlocken 150ml
- Price
- €8.07
- Rating
- 4.5/5
- Reviews
- 630
- Age
- 1y ago
Trending
estimated 90-day click momentum
BALI CURLS Curl Defining Limited Set Hydrating Curl Cream & Defining Gel (je 150 ml) Für geschmeidige definierte Haare Feuchtigkeit Definition & Halt ohne Verkleben
- Price
- €17.05
- Rating
- 4.5/5
- Reviews
- 19
- Age
- 3mo ago

YANIBEST Satin Seide Haube für schlafende Frauen Double Layer Hair Bonnet mit elastischem Bindeband für lockiges Naturhaar
- Price
- €12.48
- Rating
- 4.1/5
- Reviews
- 103
- Age
- 11mo ago

BALI CURLS Styling Heroes Bundle 4-teilige Stylingroutine für definierte geschmeidige & lebendige Locken Curl Cream Volume Foam Defining Gel & Bonding Oil
- Price
- €35.87
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 5mo ago

BALI CURLS Curl Travel Kit 5er Set Reisegrößen für definierte gesunde Locken Shampoo Conditioner Curl Cream Defining Gel & Foam Kompaktes Pflegeset für Reisen Gym & unterwegs
- Price
- €16.32
- Rating
- 3.9/5
- Reviews
- 87
- Age
- 7mo ago

BALI CURLS Set Curl Defining Gel (150 ml) Hydrating Curl Cream (150 ml) & Bonding Oil (30 ml) Pflegeset für definierte glänzende & gepflegte Locken
- Price
- €20.77
- Rating
- 4.5/5
- Reviews
- 280
- Age
- 8mo ago
Newest
by launch date
BALI CURLS Curl Defining Limited Set Hydrating Curl Cream & Defining Gel (je 150 ml) Für geschmeidige definierte Haare Feuchtigkeit Definition & Halt ohne Verkleben
- Price
- €17.05
- Rating
- 4.5/5
- Reviews
- 19
- Age
- 3mo ago

BALI CURLS Styling Heroes Bundle 4-teilige Stylingroutine für definierte geschmeidige & lebendige Locken Curl Cream Volume Foam Defining Gel & Bonding Oil
- Price
- €35.87
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 5mo ago

BALI CURLS Curl Travel Kit 5er Set Reisegrößen für definierte gesunde Locken Shampoo Conditioner Curl Cream Defining Gel & Foam Kompaktes Pflegeset für Reisen Gym & unterwegs
- Price
- €16.32
- Rating
- 3.9/5
- Reviews
- 87
- Age
- 7mo ago

BALI CURLS Set Curl Defining Gel (150 ml) Hydrating Curl Cream (150 ml) & Bonding Oil (30 ml) Pflegeset für definierte glänzende & gepflegte Locken
- Price
- €20.77
- Rating
- 4.5/5
- Reviews
- 280
- Age
- 8mo ago

BALI CURLS Curl Defining Set Hydrating Curl Cream & Defining Gel (je 150 ml) Für geschmeidige definierte Haare Feuchtigkeit Definition & Halt ohne Verkleben
- Price
- €15.38
- Rating
- 4.6/5
- Reviews
- 270
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
15
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 100%
Open market
0%
- Bali Curls by Hank Ge92%
- YANIBEST5%
- WINOK1%
- Fabiha1%
Demand
Locken search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 3.5×
Search terms
Top Locken search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bali curls771K/yr
- locken321K/yr
- bali curls für locken165K/yr
- locken produkte121K/yr
- curly hair76K/yr
- curly hair product82K/yr
- bali curls set58K/yr
- pflege für lockiges haar29K/yr
- locken pflege31K/yr
- curl31K/yr
Reviews and returns
What reviews say buyers love and hate about Locken
We read the reviews and the return reasons for every product selling here.
“Funktioniert bei meinen Locken nicht”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Locken questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









