locken
Worth a lookShows low returns (0.5%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great276.42avg incumbent reviews — the moat a new listing must climb
Market size
Great€900K€900K/yr · 1.9M searches
Price range
Good€6.78–€35.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good€12.00avg listing price — sweet spot $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Bad-14.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, locken is a €900K/yr Amazon Germany market (1.9M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
locken market data
- Units sold / yr
- 80K–100K
- avg 1,500–2,000/product
- Revenue / yr
- €960K–€1.2M
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #20
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 12.3%
- Avg brand age
- 36 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
15
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
0%
- Bali Curls by Hank Ge92%
- YANIBEST5%
- WINOK1%
- Fabiha1%
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — -14.7% search growth over the last 90 days.Peak months: Jan, Feb, Mar · busiest ÷ quietest = 3.5×
Top locken search terms
- bali curls771K/yr
- locken321K/yr
- bali curls für locken165K/yr
- locken produkte121K/yr
- curly hair76K/yr
- curly hair product82K/yr
- bali curls set58K/yr
- pflege für lockiges haar29K/yr
- locken pflege31K/yr
- curl31K/yr
Top locken products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BALI CURLS Set Curl Defining Gel (150 ml) Hydrating Curl Cream (150 ml) & Bonding Oil (30 ml) Pflegeset für definierte glänzende & gepflegte Locken
Bali Curls by Hank Ge€20.774.5★280 rev
BALI CURLS Curl Travel Kit 5er Set Reisegrößen für definierte gesunde Locken Shampoo Conditioner Curl Cream Defining Gel & Foam Kompaktes Pflegeset für Reisen Gym & unterwegs
Bali Curls by Hank Ge€16.323.9★87 rev
BALI CURLS Curl Defining Set Hydrating Curl Cream & Defining Gel (je 150 ml) Für geschmeidige definierte Haare Feuchtigkeit Definition & Halt ohne Verkleben
Bali Curls by Hank Ge€15.384.6★270 rev
BALI CURLS Hydrating Curl Cream Feuchtigkeitsspendende Lockencreme Sheabutter Kokosöl & Ylang-Ylang Locken Creme für geschmeidige & definierte Curls Vegane Lockenpflege für Naturlocken 150ml
Bali Curls by Hank Ge€8.174.6★508 rev
BALI CURLS Curl Defining Gel Definierendes Locken Gel mit Leinsamen- und Ylang-Ylang-Extrakt Veganes Lockengel für geschmeidige und definierte Curls Lockenpflege für Naturlocken 150ml
Bali Curls by Hank Ge€8.074.5★630 rev
Newest
by launch date
BALI CURLS Curl Defining Limited Set Hydrating Curl Cream & Defining Gel (je 150 ml) Für geschmeidige definierte Haare Feuchtigkeit Definition & Halt ohne Verkleben
Bali Curls by Hank Ge€17.0519 rev
BALI CURLS Styling Heroes Bundle 4-teilige Stylingroutine für definierte geschmeidige & lebendige Locken Curl Cream Volume Foam Defining Gel & Bonding Oil
Bali Curls by Hank Ge€35.8732 rev
BALI CURLS Curl Travel Kit 5er Set Reisegrößen für definierte gesunde Locken Shampoo Conditioner Curl Cream Defining Gel & Foam Kompaktes Pflegeset für Reisen Gym & unterwegs
Bali Curls by Hank Ge€16.3287 rev
BALI CURLS Set Curl Defining Gel (150 ml) Hydrating Curl Cream (150 ml) & Bonding Oil (30 ml) Pflegeset für definierte glänzende & gepflegte Locken
Bali Curls by Hank Ge€20.77280 rev
BALI CURLS Curl Defining Set Hydrating Curl Cream & Defining Gel (je 150 ml) Für geschmeidige definierte Haare Feuchtigkeit Definition & Halt ohne Verkleben
Bali Curls by Hank Ge€15.38270 rev
Trending
90-day click momentumBALI CURLS Curl Defining Limited Set Hydrating Curl Cream & Defining Gel (je 150 ml) Für geschmeidige definierte Haare Feuchtigkeit Definition & Halt ohne Verkleben
Bali Curls by Hank Ge€17.054.5★
YANIBEST Satin Seide Haube für schlafende Frauen Double Layer Hair Bonnet mit elastischem Bindeband für lockiges Naturhaar
YANIBEST€12.484.1★
BALI CURLS Styling Heroes Bundle 4-teilige Stylingroutine für definierte geschmeidige & lebendige Locken Curl Cream Volume Foam Defining Gel & Bonding Oil
Bali Curls by Hank Ge€35.874.4★
BALI CURLS Curl Travel Kit 5er Set Reisegrößen für definierte gesunde Locken Shampoo Conditioner Curl Cream Defining Gel & Foam Kompaktes Pflegeset für Reisen Gym & unterwegs
Bali Curls by Hank Ge€16.323.9★
BALI CURLS Set Curl Defining Gel (150 ml) Hydrating Curl Cream (150 ml) & Bonding Oil (30 ml) Pflegeset für definierte glänzende & gepflegte Locken
Bali Curls by Hank Ge€20.774.5★
What buyers say about locken
What buyers praise and complain about, mined from review topics.What buyers love
“Super Produkte”
“Anti-Frizz Lotion”
“schöner Duft”
“der Hairstyle hat ein super Ergebnis.”
“Definiert und weich”
“Super Preis-Leistung”
“Hält, was es verspricht”
“Ich finde die hydrating cream und das gel ziemlich gut”
“Habe dünne Haare, funktioniert super”
“Super Mittel für Locken”
What buyers complain about
“Funktioniert bei meinen Locken nicht”
“einzeln sind sie teurer”
“Abscheulicher Geruch nach Chemie”
“irgendwie trocken”
“Die Flaschen sind unfassbar klein”
“Nicht für kürzerer Haare geeignet”
“Das Produkt verklebt die Haare extrem”
“Verklebt die Haare”
“Ekliges Zeug schwimmt in Öl”
“Mein Paket beinhaltet nicht alles was angegeben ist”
Top return reasons
Common questions
- Is locken profitable to sell on Amazon Germany?
- The niche generates €900K/yr across 19 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -14.7%. Flapen's verdict: Worth a look (51/100).
- How competitive is the locken niche?
- 4 brands and 15 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in locken?
- Top complaints mined from reviews: Eignung für lockiges Haar, Preis-Leistungs-Verhältnis, Geruch. The return rate is 0.5%.
- When does demand for locken peak?
- Demand peaks in Jan–Feb–Mar; the busiest month runs 3.5× the quietest.
- What does it cost to enter the locken niche?
- Listings span €6.78–€35.87; the average listing price is €12.00 (sweet spot $15–$100). The average incumbent carries 276 reviews — the moat a new listing must climb.