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Loccitane Verbene

Loccitane Verbene shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look

Top 12% of 1,260 Kosmetik niches · +9 vs the category median of 47

Market size 34Growth 25Conversion 78Competition 82Returns 99Price range 65Avg price 78Brand share 46Review moat 47Quality gap 35
This niche Category average · 1,260 niches

Is Loccitane Verbene profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Loccitane Verbene is a €162K/yr Amazon Germany market (132K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.

Loccitane Verbene: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +0.1% over the last 90 days and 7.7% of searches end in a purchase.

€162K

revenue / yr

Units sold / yr10K
Search volume / yr+0.1%132K
Conversion rate7.7%
Avg price€16.04

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers16 · 178
Top-5 product click share33%
Open market23%
Avg brand age71 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 46 products

Sponsored placement63%
New entrants (1y)10· 7 succeeded
Avg rating4.5★
Avg reviews1,841

Top Loccitane Verbene products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

€0€3K€6K€10K€13K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

178

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

33%

Top 20: 82%

Open market

16%

  • Eucerin25%
  • L'OCCITANE21%
  • NIVEA14%
  • Uriage10%
  • Sebamed7%
  • Bioderma6%
  • Open — no brand owns it (10 brands, 16%)

Loccitane Verbene demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume132KCVR7.7%Products46Brands16Top 5 Brands77%OOS Rate2.8%Rating4.5★Reviews1,841Avg BSR#266
35K25KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Top Loccitane Verbene search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • duschöl58K/yr
  • eucerin duschöl12K/yr
  • shower oil13K/yr
  • loccitane mandel16K/yr
  • duschöl trockene haut9K/yr
  • duschöl für sehr trockene haut5K/yr
  • eucerin ph5 duschöl5K/yr
  • loccitane amande4K/yr
  • loccitane duschöl4K/yr
  • amande loccitane3K/yr

What reviews say buyers love and hate about Loccitane Verbene

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Geruch27%

wenig Parfüm

Qualität insgesamt12%

Super Produkt

Eignung für trockene Haut10%

Ich mag Duschöle im Winter sehr gern, weil ich schnell trockene Hautstellen bekomme

Weiches Gefühl7%

Sanft

Eignung für Mischhaut6%

Angenehm auf der Haut

What buyers complain about

56% of reviews
Geruch23%

Enorm duftend

Preis-Leistungs-Verhältnis13%

Einziger Kritikpunkt ist definitiv der Preis

Auslaufsicher3%

Die Hälfte eines Behälters war ausgelaufen

Eignung für trockene Haut3%

Also nicht unbedingt etwas für trockene Haut

Symptomreduktion3%

Null Wirkung - keine Veränderung / Verbesserung

Loccitane Verbene return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
21%
2Gesamtgröße
14%
3beworben Vs Tatsächliches Produkt
12%
4Feucht/Trocken
8%
5Motorleistung
6%

Common Loccitane Verbene questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Loccitane Verbene 56/100 on Amazon Germany — Worth a look. The niche generates €162K/yr across 46 tracked products. 7 of 10 products launched in the last 360 days are still selling. Search demand moved +0.1% over the last 90 days.
Search demand for Loccitane Verbene on Amazon Germany peaks in Nov–Dec, where the busiest month runs 3.4× the quietest.