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loccitane verbene

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 34Growth 25Conversion 78Competition 82Returns 99Price range 65Avg price 78Brand share 46Review moat 47Quality gap 35

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Competition

Great33%

top-5 click share — an open shelf

Conversion

Great7.7%

search→purchase rate — share of searches ending in a sale

Avg price

Great€16.04

avg listing price — sweet spot $15–$100

Price range

Good€2.90–€37.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,841.09

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay€162K

€162K/yr · 132K searches

Growth

Okay+0.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, loccitane verbene is a €162K/yr Amazon Germany market (132K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

loccitane verbene market data

Units sold / yr
8K–10K
avg 100–250/product
Revenue / yr
€128K–€160K
units × avg price
Conversion rate
7.7%
Avg BSR
#266
Page quality
0%
Prime
98%
Sponsored
63%
Out of stock
2.8%
Avg brand age
71 months
Avg seller age
168 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

16 falling

Sellers

178

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

33%

Top 20: 82%

Open market

16%

  • Eucerin25%
  • L'OCCITANE21%
  • NIVEA14%
  • Uriage10%
  • Sebamed7%
  • Bioderma6%
  • Open — no brand owns it (10 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.1% search growth over the last 90 days.
35K25KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Top loccitane verbene search terms

  • duschöl58K/yr
  • eucerin duschöl12K/yr
  • shower oil13K/yr
  • loccitane mandel16K/yr
  • duschöl trockene haut9K/yr
  • duschöl für sehr trockene haut5K/yr
  • eucerin ph5 duschöl5K/yr
  • loccitane amande4K/yr
  • loccitane duschöl4K/yr
  • amande loccitane3K/yr
All search terms

Top loccitane verbene products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€3K4%€6K6%€10K8%€13K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about loccitane verbene

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch27%

“wenig Parfüm”

Qualität insgesamt12%

“Super Produkt”

Eignung für trockene Haut10%

“Ich mag Duschöle im Winter sehr gern, weil ich schnell trockene Hautstellen bekomme”

Weiches Gefühl7%

“Sanft”

Eignung für Mischhaut6%

“Angenehm auf der Haut”

Feucht/Trocken5%

“Die Wirkung ist einwandfrei, die Haut wird toll gepflegt und hydratisiert”

Preis-Leistungs-Verhältnis4%

“Beste Alternative gegenüber den teuren Produkten in der Apotheke”

Saugfähigkeit4%

“Duschöl zieht hervorragend in die Haut ein angenehmes Gefühl”

Reinigung3%

“Für Händewaschen optimal”

Komfort insgesamt3%

“Angenehm im Gebrauch”

What buyers complain about

Geruch23%

“Enorm duftend”

Preis-Leistungs-Verhältnis13%

“Einziger Kritikpunkt ist definitiv der Preis”

Auslaufsicher3%

“Die Hälfte eines Behälters war ausgelaufen”

Eignung für trockene Haut3%

“Also nicht unbedingt etwas für trockene Haut”

Symptomreduktion3%

“Null Wirkung - keine Veränderung / Verbesserung”

Funktionalität insgesamt2%

“Funktioniert bei mir nicht zu 100%”

Feucht/Trocken2%

“Nach dem duschen noch trocknere Haut”

Allergien2%

“Meine Haut juckt”

Ölig/fettig2%

“Es fühlt sich erst ölig an”

Textur/Konsistenz – insgesamt2%

“Etwas dünn in der Konsistenz”

Top return reasons

Geruch21%
Gesamtgröße14%
beworben Vs Tatsächliches Produkt12%
Feucht/Trocken8%
Motorleistung6%
Ölig/fettig6%
Defekt Material/Teile5%
Produktzustand4%
Funktionalität insgesamt4%
Preis-Leistungs-Verhältnis4%

Common questions

Is loccitane verbene profitable to sell on Amazon Germany?
The niche generates €162K/yr across 46 tracked products. 7 of 10 products launched in the last 360 days are still selling. 90-day search growth is +0.1%. Flapen's verdict: Worth a look (56/100).
How competitive is the loccitane verbene niche?
16 brands and 178 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in loccitane verbene?
Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Auslaufsicher. The return rate is 0.2%.
When does demand for loccitane verbene peak?
Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
What does it cost to enter the loccitane verbene niche?
Listings span €2.90–€37.83; the average listing price is €16.04 (sweet spot $15–$100). The average incumbent carries 1,841 reviews — the moat a new listing must climb.