Lippenstift

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €171K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-20.2%

Conversion, latest week

2.0%

Market size, estimated

€171Ka year

Peak month

December2.0× the quietest month

Top search term

lippenstift502K searches a year

Listings sell for €6.97 on average, from €2.38 to €18.95. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 100 to 250 of them. At €6.97 that is €697 to €2K a year per listing.

Average price

€6.97under the $15 to $100 sweet spot

Price range

€2.38–€18.95

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

25K–30K

Units per listing a year

100–250

Revenue per listing a year

€697–€2K

Returns

0.6%of orders · Amazon Germany median 1.1%

86% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #47 within Make-Up. It carries 10,640 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

98%

Out of stock, average day

4.7%

Average rank

#47in Make-Up

Average rating

4.29 starsAmazon Germany average 4.37 stars

Average reviews

10,640per listing

Listings tracked

58

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

2Amazon's first-year sales bar

Average brand age

53 months