Is lippenstift profitable to sell on Amazon Germany?

The niche generates €171K/yr across 58 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is -20.2%. Flapen's verdict: Worth a look (50/100).

How competitive is the lippenstift niche?

20 brands and 127 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in lippenstift?

Top complaints mined from reviews: Farbe, Haltbarkeit, Feucht/Trocken. The return rate is 0.6%.

When does demand for lippenstift peak?

Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the lippenstift niche?

Listings span €2.38–€18.95; the average listing price is €6.97 (sweet spot $15–$100). The average incumbent carries 10,640 reviews — the moat a new listing must climb.

lippenstift

Worth a look

Shows low returns (0.6%), but soft demand (-20.2% this quarter) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Competition

Great29%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Market size

Okay€171K

€171K/yr · 1.2M searches

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Price range

Bad€2.38–€18.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad10,639.98

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad€6.97

avg listing price — sweet spot $15–$100

Growth

Bad-20.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, lippenstift is a €171K/yr Amazon Germany market (1.2M searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

lippenstift market data

Units sold / yr: 25K–30K; avg 100–250/product
Revenue / yr: €174K–€209K; units × avg price
Conversion rate: 2.0%
Avg BSR: #47
Page quality: 0%
Prime: 98%
Sponsored: 86%
Out of stock: 4.7%
Avg brand age: 53 months
Avg seller age: 170 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

20 falling

Sellers

127

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

29%

Top 20: 66%

Open market

29%

Kiko Milano23%
MAYBELLINE16%
Essence Cosmetics9%
Manhattan8%
Oulac8%
L'Oreal Paris7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Open Trend

Top lippenstift search terms

lippenstift502K/yr -19.5%1.3% conv.
lippenstift 24 stunden halt189K/yr -17.5%1.3% conv.
lipstick88K/yr -2.5%0.6% conv.
lippen79K/yr -32.0%0.2% conv.
lippenstift set46K/yr -8.8%0.5% conv.
manhattan lippenstift34K/yr -21.6%0.9% conv.
lip33K/yr -15.7%0.1% conv.
lippenstifte36K/yr -45.1%0.5% conv.
lippenstift rot35K/yr -44.9%4.1% conv.
lippenstift rosa22K/yr -7.2%1.7% conv.

All search terms

Top lippenstift products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KIKO Milano Smart Fusion Lipstick 405 Reichhaltiger Nährstoffspendender Lippenstift Mit Strahlendem Finish

Kiko Milano€3.874.4★12,790 rev

Manhattan Lasting Perfection Satin Lipstick 740 Doll Me Up Lippenstift für intensive langanhaltende Farbe und feuchtigkeitsspendende Pflege

Manhattan€3.154.3★683 rev

KIKO Milano Smart Fusion Lipstick 416 Reichhaltiger Nährstoffspendender Lippenstift Mit Strahlendem Finish

Kiko Milano€4.254.4★12,790 rev

Clinique Almost Lipstick Black Honey | Nicht ganz Lippenstift nicht ganz Gloss Textur eines getönten Lippenbalsams | Durchscheinend & ultraleicht

Clinique€14.214.5★16,933 rev

Maybelline New York flüssiger Lippenstift Liquid Lipstick mit 16 Stunden Halt und glänzendem Finish Super Stay Vinyl Ink Nr. 35 Cheeky 4 2 ml

MAYBELLINE€6.904.4★30,459 rev

Newest

by launch date

12 PCS Matte Lipstick & Lip Liner Set Long Lasting Waterproof Nude Lipsticks with Matching Lipliner Smooth Creamy Texture Non-Fading Lip Makeup Gift Set (Set B)

HQDA€8.3152 rev

11mo ago

LANGMANNI 12 Farben Samt-Matte Lippenstift Set | Natürliche bis Intensive Nuancen Hochpigmentiert & Nicht Austrocknend Cremige Lippenstifte mit Schräger Spitze in Premium-Geschenkbox für Frauen

LANGMANNI€8.2845 rev

1y ago

Clinique Pop Longwear Lipstick | Hochpigmentierter Lippenstift mit Satin- Matt- und Glanz-Finish | intensiv + 8-h-Halt

Clinique€13.783,476 rev

1y ago

KIKO Milano Smart Fusion Lipstick 416 Reichhaltiger Nährstoffspendender Lippenstift Mit Strahlendem Finish

Kiko Milano€4.2512,790 rev

1y ago

KIKO Milano Smart Fusion Lipstick 405 Reichhaltiger Nährstoffspendender Lippenstift Mit Strahlendem Finish

Kiko Milano€3.8712,790 rev

1y ago

What buyers say about lippenstift

What buyers praise and complain about, mined from review topics.

What buyers love

Farbe40%

“Ziemlich pink”

Qualität insgesamt10%

“Super Qualität”

Weiches Gefühl7%

“Soft cremiges Gefühl und schöne Farbe”

Haltbarkeit5%

“Super Stay”

Einfache Anwendung4%

“Man kann ihn dezent auftupfen für einen soften Look oder etwas intensiver auftragen, wenn es auffälliger sein soll”

Komfort insgesamt3%

“Angenehm auf den Lippen”

Geruch3%

“Er riecht leicht nach Rose”

Textur/Konsistenz – insgesamt3%

“Dieser Lippenstift hat eine ganz besondere Textur”

Preis-Leistungs-Verhältnis3%

“Preis super”

Feucht/Trocken2%

“Der Lippenstift ist feuchtigkeitsspendent”

What buyers complain about

Farbe31%

“Bei mir wird es eher dezent rostrot als pink”

Haltbarkeit11%

“Keine All-Day Haltbarkeit”

Feucht/Trocken8%

“meine Lippen wirken trocken.”

beworben Vs Tatsächliches Produkt5%

“Farbe anders als abgebildet”

Geruch5%

“Stinkt nach billiger Chemie”

Qualität insgesamt4%

“Schlecht qualità”

Benutzerfreundlichkeit2%

“Konnte ihn also nicht einmal richtig öffnen”

Preis-Leistungs-Verhältnis2%

“Dafür gibt es günstigere”

Abdeckung2%

“Deckt sehr stark”

Helligkeit/Glanz/Glühen2%

“schade kein Glanz”

Top return reasons

Farbe60%

beworben Vs Tatsächliches Produkt7%

Produktzustand6%

Feucht/Trocken4%

Qualität insgesamt3%

Funktionalität insgesamt3%

Geruch2%

Haltbarkeit2%

Haftung/Klebrigkeit2%

Gesamtgröße2%

Common questions

Is lippenstift profitable to sell on Amazon Germany?: The niche generates €171K/yr across 58 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is -20.2%. Flapen's verdict: Worth a look (50/100).
How competitive is the lippenstift niche?: 20 brands and 127 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in lippenstift?: Top complaints mined from reviews: Farbe, Haltbarkeit, Feucht/Trocken. The return rate is 0.6%.
When does demand for lippenstift peak?: Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the lippenstift niche?: Listings span €2.38–€18.95; the average listing price is €6.97 (sweet spot $15–$100). The average incumbent carries 10,640 reviews — the moat a new listing must climb.

lippenstift

lippenstift market data

Competition & brand share

Demand & seasonality

Top lippenstift search terms

Top lippenstift products on Amazon

Top sellers

Newest

Trending

What buyers say about lippenstift

What buyers love

What buyers complain about

Top return reasons

Common questions

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