Lippenstift
Lippenstift shows low returns (0.6%), but soft demand (-20.2% this quarter) keeps it on the watch list.
Flapen Score
Top 35% of 1,260 Kosmetik niches · +3 vs the category median of 47
Is Lippenstift profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Lippenstift is a €171K/yr Amazon Germany market (1.2M searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Lippenstift: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -20.2% over the last 90 days and 2.0% of searches end in a purchase.
€171K
revenue / yr
Who owns the niche?
The top 5 brands hold 64% of demand, so 36% of the market is open.
36%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 58 products
Top Lippenstift products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
KIKO Milano Smart Fusion Lipstick 405 Reichhaltiger Nährstoffspendender Lippenstift Mit Strahlendem Finish
- Price
- €3.87
- Rating
- 4.4/5
- Reviews
- 12,790
- Age
- 1y ago
Manhattan Lasting Perfection Satin Lipstick 740 Doll Me Up Lippenstift für intensive langanhaltende Farbe und feuchtigkeitsspendende Pflege
- Price
- €3.15
- Rating
- 4.3/5
- Reviews
- 683
- Age
- 2y ago
KIKO Milano Smart Fusion Lipstick 416 Reichhaltiger Nährstoffspendender Lippenstift Mit Strahlendem Finish
- Price
- €4.25
- Rating
- 4.4/5
- Reviews
- 12,790
- Age
- 1y ago
Clinique Almost Lipstick Black Honey | Nicht ganz Lippenstift nicht ganz Gloss Textur eines getönten Lippenbalsams | Durchscheinend & ultraleicht
- Price
- €14.21
- Rating
- 4.5/5
- Reviews
- 16,933
- Age
- 2y ago
Maybelline New York flüssiger Lippenstift Liquid Lipstick mit 16 Stunden Halt und glänzendem Finish Super Stay Vinyl Ink Nr. 35 Cheeky 4 2 ml
- Price
- €6.90
- Rating
- 4.4/5
- Reviews
- 30,459
- Age
- 4y ago
Trending
90-day click momentum
essence THE slim STICK Lippenstift Nr. 104 Pink langanhaltend pflegend Expressergebnis farbintensiv matt vegan ohne Parfüm ohne Alkohol ohne Parabene 1er Pack (1.7g)
- Price
- €2.38
- Rating
- 4.5/5
- Reviews
- 4,538
- Age
- 2y ago
Maybelline New York Lippenstift Super Stay 24H Flüssig und langanhaltend Nr. 640 Nude Pink 5g
- Price
- €7.25
- Rating
- 4.5/5
- Reviews
- 14,205
- Age
- 15y ago
KIKO Milano Smart Fusion Lipstick 405 Reichhaltiger Nährstoffspendender Lippenstift Mit Strahlendem Finish
- Price
- €3.87
- Rating
- 4.4/5
- Reviews
- 12,790
- Age
- 1y ago
12 PCS Matte Lipstick & Lip Liner Set Long Lasting Waterproof Nude Lipsticks with Matching Lipliner Smooth Creamy Texture Non-Fading Lip Makeup Gift Set (Set B)
- Price
- €8.31
- Rating
- 4.0/5
- Reviews
- 52
- Age
- 11mo ago
Maybelline New York Super Stay Matte Ink Pinks Lippenstift für 16H Halt Mattes Finish Kussecht & Wischfest ohne Abfärben Hochpigmentierte Farbe Nuance: 140 Soloist 5ml
- Price
- €7.35
- Rating
- 4.5/5
- Reviews
- 60,573
- Age
- 6y ago
Newest
by launch date12 PCS Matte Lipstick & Lip Liner Set Long Lasting Waterproof Nude Lipsticks with Matching Lipliner Smooth Creamy Texture Non-Fading Lip Makeup Gift Set (Set B)
- Price
- €8.31
- Rating
- 4.0/5
- Reviews
- 52
- Age
- 11mo ago
LANGMANNI 12 Farben Samt-Matte Lippenstift Set | Natürliche bis Intensive Nuancen Hochpigmentiert & Nicht Austrocknend Cremige Lippenstifte mit Schräger Spitze in Premium-Geschenkbox für Frauen
- Price
- €8.28
- Rating
- 3.8/5
- Reviews
- 45
- Age
- 1y ago
Clinique Pop Longwear Lipstick | Hochpigmentierter Lippenstift mit Satin- Matt- und Glanz-Finish | intensiv + 8-h-Halt
- Price
- €13.78
- Rating
- 4.4/5
- Reviews
- 3,476
- Age
- 1y ago
KIKO Milano Smart Fusion Lipstick 416 Reichhaltiger Nährstoffspendender Lippenstift Mit Strahlendem Finish
- Price
- €4.25
- Rating
- 4.4/5
- Reviews
- 12,790
- Age
- 1y ago
KIKO Milano Smart Fusion Lipstick 405 Reichhaltiger Nährstoffspendender Lippenstift Mit Strahlendem Finish
- Price
- €3.87
- Rating
- 4.4/5
- Reviews
- 12,790
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
Brands
20 falling
Sellers
127
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
29%
Top 20: 66%
Open market
29%
- Kiko Milano23%
- MAYBELLINE16%
- Essence Cosmetics9%
- Manhattan8%
- Oulac8%
- L'Oreal Paris7%
Lippenstift demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Top Lippenstift search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- lippenstift502K/yr
- lippenstift 24 stunden halt189K/yr
- lipstick88K/yr
- lippen79K/yr
- lippenstift set46K/yr
- manhattan lippenstift34K/yr
- lip33K/yr
- lippenstifte36K/yr
- lippenstift rot35K/yr
- lippenstift rosa22K/yr
What reviews say buyers love and hate about Lippenstift
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Ziemlich pink”
“Super Qualität”
“Soft cremiges Gefühl und schöne Farbe”
“Super Stay”
“Man kann ihn dezent auftupfen für einen soften Look oder etwas intensiver auftragen, wenn es auffälliger sein soll”
What buyers complain about
71% of reviews“Bei mir wird es eher dezent rostrot als pink”
“Keine All-Day Haltbarkeit”
“meine Lippen wirken trocken.”
“Farbe anders als abgebildet”
“Stinkt nach billiger Chemie”
Lippenstift return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Lippenstift questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
