Is lippenpflege mit farbe profitable to sell on Amazon Germany?

The niche generates €79K/yr across 53 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is -26.4%. Flapen's verdict: Skip it (41/100).

How competitive is the lippenpflege mit farbe niche?

7 brands and 71 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in lippenpflege mit farbe?

Top complaints mined from reviews: Farbe, Haltbarkeit, Feucht/Trocken. The return rate is 0.4%.

When does demand for lippenpflege mit farbe peak?

Demand peaks in Oct–Nov; the busiest month runs 3.5× the quietest.

What does it cost to enter the lippenpflege mit farbe niche?

Listings span €2.39–€39.42; the average listing price is €11.72 (sweet spot $15–$100). The average incumbent carries 4,025 reviews — the moat a new listing must climb.

lippenpflege mit farbe

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Price range

Good€2.39–€39.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Okay€11.72

avg listing price — sweet spot $15–$100

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,025.3

avg incumbent reviews — the moat a new listing must climb

Market size

Bad€79K

€79K/yr · 341K searches

Growth

Bad-26.4%

90-day search growth — must beat 0% to launch

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, lippenpflege mit farbe is a €79K/yr Amazon Germany market (341K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 41/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

lippenpflege mit farbe market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: €70K–€94K; units × avg price
Conversion rate: 2.0%
Avg BSR: #106
Page quality: 0%
Prime: 100%
Sponsored: 74%
Out of stock: 5.4%
Avg brand age: 51 months
Avg seller age: 175 days

Competition & brand share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

40%

Top 20: 69%

Open market

Kiko Milano86%
Burt's Bees9%
Labello2%
Occulto1%
Kneipp1%
Artdeco1%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -26.4% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 3.5×

Open Trend

Top lippenpflege mit farbe search terms

kiko lippenstift113K/yr -28.6%1.4% conv.
kiko set56K/yr -21.6%1.1% conv.
kiko milano set28K/yr -13.9%1.2% conv.
lippenpflege mit farbe24K/yr -37.2%2.0% conv.
burts bees tinted lip balm13K/yr -23.0%4.5% conv.
tinted lip balm13K/yr -26.9%1.3% conv.
kiko milano lippenstift20K/yr -32.2%1.4% conv.
kiko lipstick14K/yr -28.2%0.9% conv.
kiko make up12K/yr -33.1%0.4% conv.
milano10K/yr -20.9%0.0% conv.

All search terms

Top lippenpflege mit farbe products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KIKO Milano Smart Fusion Lipstick 405 Reichhaltiger Nährstoffspendender Lippenstift Mit Strahlendem Finish

Kiko Milano€3.874.4★12,790 rev

KIKO Milano Coloured Balm 06 | Farbiger Lippenbalsam Mit Feuchtigkeitsspendender Wirkung Und Angenehm Fruchtigem Aroma

Kiko Milano€5.494.6★5,338 rev

KIKO Milano Unlimited Stylo 03 | Creme-Lippenstift Mit Langem Halt Bis Zu 10 Stunden

Kiko Milano€8.394.3★3,044 rev

KIKO Milano Unlimited Double Touch 120 Lippen-Set Mit 3 Flüssig-Lippenstiften Mit 2 Schritten

Kiko Milano€8.974.4★11,589 rev

KIKO Milano Threads Of Time Lip To Cheek Make Up Kit Make-Up-Geschenkset: 2-In-1-Lippenstift Und Lipgloss Flüssig-Blush Und Puder-Blush

Kiko Milano€25.984.6★55 rev

Newest

by launch date

KIKO Milano Glossy Lip Set Mini Lippen-Set: 3 Feuchtigkeitsspendende Mini-Lipglosse Mit 3D-Volumeneffekt

Kiko Milano€16.56116 rev

3mo ago

KIKO Milano Threads Of Time Lip To Cheek Make Up Kit Make-Up-Geschenkset: 2-In-1-Lippenstift Und Lipgloss Flüssig-Blush Und Puder-Blush

Kiko Milano€25.9855 rev

5mo ago

KIKO Milano Threads Of Time Glass Glow Icons Make Up Kit Make-Up-Geschenkset: Highlighter-Stick Augenbrauenwachs Und Lipgloss-Stick

Kiko Milano€27.714 rev

5mo ago

KIKO Milano One Magic Touch Lip Stylo 06 Feuchtigkeitsspendender Halbmatter Lippenstift Mit Einhand-Schiebeöffnung

Kiko Milano€13.79214 rev

9mo ago

KIKO Milano Snow-Kissed Holiday Timeless Look Makeup Gift Set Make-Up-Geschenkset: Volumen-Mascara Eyeliner Lidschattenpalette Lipgloss Und Lippenstift

Kiko Milano€39.42126 rev

10mo ago

What buyers say about lippenpflege mit farbe

What buyers praise and complain about, mined from review topics.

What buyers love

Farbe34%

“Ziemlich pink”

Qualität insgesamt12%

“Super Produkt”

Weiches Gefühl8%

“Dezent✨ Soooo soft und schön🤩”

Komfort insgesamt5%

“Sehr angenehm auf den Lippen”

Textur/Konsistenz – insgesamt4%

“Deckt super leichte Textur”

Geruch3%

“Riecht gut”

Preis-Leistungs-Verhältnis3%

“Super schönes Set zu gutem Preis-Leistungs-Verhältnis”

Helligkeit/Glanz/Glühen3%

“Glitzert stark”

beworben Vs Tatsächliches Produkt3%

“A+ Genau was ich wollte”

Feucht/Trocken2%

“Super Foundation, für trockene geeignet”

What buyers complain about

Farbe22%

“Sehr wenig pigmentiert”

Haltbarkeit10%

“hält überhaupt nicht”

Feucht/Trocken6%

“Austrocknung”

Geruch6%

“Riecht unangenehm”

Gesamtgröße5%

“Fällt leider zu klein aus”

Preis-Leistungs-Verhältnis4%

“Geldverschwendung”

beworben Vs Tatsächliches Produkt3%

“Hält nicht was er verspricht”

Produktzustand2%

“Und das Produkt sieht aus, als wäre es bereits benutzt worden”

Funktionalität insgesamt2%

“Bei mir unwirksam”

Hartes Gefühl2%

“Enttäuschend, überhaupt nicht geschmeidig”

Top return reasons

Farbe57%

Gesamtgröße10%

Qualität insgesamt6%

beworben Vs Tatsächliches Produkt5%

Produktzustand5%

Funktionalität insgesamt4%

Feucht/Trocken4%

Defekt Material/Teile2%

Fleckenbeständigkeit1%

Helligkeit/Glanz/Glühen1%

Common questions

Is lippenpflege mit farbe profitable to sell on Amazon Germany?: The niche generates €79K/yr across 53 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is -26.4%. Flapen's verdict: Skip it (41/100).
How competitive is the lippenpflege mit farbe niche?: 7 brands and 71 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in lippenpflege mit farbe?: Top complaints mined from reviews: Farbe, Haltbarkeit, Feucht/Trocken. The return rate is 0.4%.
When does demand for lippenpflege mit farbe peak?: Demand peaks in Oct–Nov; the busiest month runs 3.5× the quietest.
What does it cost to enter the lippenpflege mit farbe niche?: Listings span €2.39–€39.42; the average listing price is €11.72 (sweet spot $15–$100). The average incumbent carries 4,025 reviews — the moat a new listing must climb.