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Lippenpflege Mit Farbe

brand-locked demand (top 5 brands take 98% of clicks) — Lippenpflege Mit Farbe doesn't clear our bar today.

Flapen Score

41
Skip it

Ranks 969 of 1,260 Kosmetik niches · −6 vs the category median of 47

Market size 20Growth 12Conversion 25Competition 75Returns 98Price range 66Avg price 48Brand share 4Review moat 25Quality gap 55
This niche Category average · 1,260 niches

Is Lippenpflege Mit Farbe profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Lippenpflege Mit Farbe is a €79K/yr Amazon Germany market (341K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 41/100.

Lippenpflege Mit Farbe: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -26.4% over the last 90 days and 2.0% of searches end in a purchase.

€79K

revenue / yr

Units sold / yr8K
Search volume / yr-26.4%341K
Conversion rate2.0%
Avg price€11.72

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers7 · 71
Top-5 product click share40%
Open market2%
Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 53 products

Sponsored placement74%
New entrants (1y)12· 1 succeeded
Avg rating4.4★
Avg reviews4,025

Top Lippenpflege Mit Farbe products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

€0€2K€5K€7K€9K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

71

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

40%

Top 20: 69%

Open market

1%

  • Kiko Milano86%
  • Burt's Bees9%
  • Labello2%
  • Occulto1%
  • Kneipp1%
  • Artdeco1%
  • Open — no brand owns it (1 brand, 1%)

Lippenpflege Mit Farbe demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume341KCVR2.0%Products53Brands7Top 5 Brands98%OOS Rate5.4%Rating4.4★Reviews4,025Avg BSR#106
20K15KSpike '25Prime Day '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 3.5×

Top Lippenpflege Mit Farbe search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • kiko lippenstift113K/yr
  • kiko set56K/yr
  • kiko milano set28K/yr
  • lippenpflege mit farbe24K/yr
  • burts bees tinted lip balm13K/yr
  • tinted lip balm13K/yr
  • kiko milano lippenstift20K/yr
  • kiko lipstick14K/yr
  • kiko make up12K/yr
  • milano10K/yr

What reviews say buyers love and hate about Lippenpflege Mit Farbe

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Farbe34%

Ziemlich pink

Qualität insgesamt12%

Super Produkt

Weiches Gefühl8%

Dezent✨ Soooo soft und schön🤩

Komfort insgesamt5%

Sehr angenehm auf den Lippen

Textur/Konsistenz – insgesamt4%

Deckt super leichte Textur

What buyers complain about

63% of reviews
Farbe22%

Sehr wenig pigmentiert

Haltbarkeit10%

hält überhaupt nicht

Feucht/Trocken6%

Austrocknung

Geruch6%

Riecht unangenehm

Gesamtgröße5%

Fällt leider zu klein aus

Lippenpflege Mit Farbe return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
57%
2Gesamtgröße
10%
3Qualität insgesamt
6%
4beworben Vs Tatsächliches Produkt
5%
5Produktzustand
5%

Common Lippenpflege Mit Farbe questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lippenpflege Mit Farbe 41/100 on Amazon Germany — Skip it. The niche generates €79K/yr across 53 tracked products. 1 of 12 products launched in the last 360 days are still selling. Search demand moved -26.4% over the last 90 days.
Search demand for Lippenpflege Mit Farbe on Amazon Germany peaks in Oct–Nov, where the busiest month runs 3.5× the quietest.