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Lippenpflege

Maybe

An estimated 0.1% of orders come back. But prices span $0.78–$13.83, mostly outside the sweet spot, so Lippenpflege is a Maybe.

Flapen Score
51
51 / 100
Top 29% of 1,260 Kosmetik niches · +4 vs the category median of 47
Market size
€415K/yr1.5M searches / yr
90-day growth
-41.1%search demand this quarter
Competition
33%top-5 click share · 29 brands · 172 sellers

Flapen Score

Lippenpflege against its category

The dotted line is the Kosmetik average. Past it, Lippenpflege is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lippenpflege market on Amazon at a glance

Shoppers on Amazon Germany searched for Lippenpflege 1.5M times last year and spent an estimated €415K. The top 5 brands take 60% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -41.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €415K a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-41.1%
Conversion, latest week
6.1%
Market size, estimated
€415Ka year
Peak month
November3.3× the quietest month
Top search term
lippenpflege475K searches a year

02 · Price

A sale here is worth €4.63.

Listings sell for €4.63 on average, from €0.78 to €13.83. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 2,000 to 2,500 of them. At €4.63 that is €9K to €12K a year per listing.

Average price
€4.63under the $15 to $100 sweet spot
Price range
€0.78–€13.83
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
150K–200K
Units per listing a year
2,000–2,500
Revenue per listing a year
€9K–€12K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #59 within Lippen. It carries 2,069 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
95%
Out of stock, average day
3.6%
Average rank
#59in Lippen
Average rating
4.58 starsAmazon Germany average 4.37 stars
Average reviews
2,069per listing
Listings tracked
55

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
59 months

Products

Top Lippenpflege products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

29 falling

Sellers

172

Top-5 brand share

60%

Top 20: 93%

Top-5 click share

33%

Top 20: 65%

Open market

36%

  • Brand 118%
  • Brand 216%
  • Brand 311%
  • Brand 410%
  • Brand 55%
  • Brand 64%

Demand

Lippenpflege search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Lippenpflege search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lippenpflege475K/yr
  • labello241K/yr
  • lippenbalsam172K/yr
  • lip balm134K/yr
  • blistex69K/yr
  • labello lippenpflege63K/yr
  • lippenpflege für sehr trockene lippen45K/yr
  • lippenpflegestift48K/yr
  • blistex lippenbalsam36K/yr
  • bepanthen lippenpflege29K/yr

Reviews and returns

What reviews say buyers love and hate about Lippenpflege

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Feucht/Trocken”
15%of negative reviews mention “Feucht/Trocken”
0.1%of orders come back
“Trocken, null pflegend”
A buyer, on “Feucht/Trocken”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Lippenpflege questions

Answered from the same tracked data.