Lippenpflege
MaybeAn estimated 0.1% of orders come back. But prices span $0.78–$13.83, mostly outside the sweet spot, so Lippenpflege is a Maybe.
- Flapen Score
- 51 / 100Top 29% of 1,260 Kosmetik niches · +4 vs the category median of 4751
- Market size
- €415K/yr1.5M searches / yr
- 90-day growth
- -41.1%search demand this quarter
- Competition
- 33%top-5 click share · 29 brands · 172 sellers
Flapen Score
Lippenpflege against its category
The dotted line is the Kosmetik average. Past it, Lippenpflege is stronger. Inside it, weaker.
Market
The Lippenpflege market on Amazon at a glance
Shoppers on Amazon Germany searched for Lippenpflege 1.5M times last year and spent an estimated €415K. The top 5 brands take 60% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 6.1% of those searches ended in a purchase.
Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -41.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €415K a year.
- Searches, last 12 months
- 1.5M
- Growth, 90 days vs prior 90
- -41.1%
- Conversion, latest week
- 6.1%
- Market size, estimated
- €415Ka year
- Peak month
- November3.3× the quietest month
- Top search term
- lippenpflege475K searches a year
02 · Price
A sale here is worth €4.63.
Listings sell for €4.63 on average, from €0.78 to €13.83. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 2,000 to 2,500 of them. At €4.63 that is €9K to €12K a year per listing.
- Average price
- €4.63under the $15 to $100 sweet spot
- Price range
- €0.78–€13.83
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- €9K–€12K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #59 within Lippen. It carries 2,069 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 95%
- Out of stock, average day
- 3.6%
- Average rank
- #59in Lippen
- Average rating
- 4.58 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,069per listing
- Listings tracked
- 55
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Lippenpflege products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
29 falling
Sellers
172
Top-5 brand share
60%
Top 20: 93%
Top-5 click share
33%
Top 20: 65%
Open market
36%
- Brand 118%
- Brand 216%
- Brand 311%
- Brand 410%
- Brand 55%
- Brand 64%
Demand
Lippenpflege search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.3×
Search terms
Top Lippenpflege search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lippenpflege475K/yr
- labello241K/yr
- lippenbalsam172K/yr
- lip balm134K/yr
- blistex69K/yr
- labello lippenpflege63K/yr
- lippenpflege für sehr trockene lippen45K/yr
- lippenpflegestift48K/yr
- blistex lippenbalsam36K/yr
- bepanthen lippenpflege29K/yr
Reviews and returns
What reviews say buyers love and hate about Lippenpflege
We read the reviews and the return reasons for every product selling here.
“Trocken, null pflegend”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lippenpflege questions
Answered from the same tracked data.









