Lippenmaske
FailDemand is soft, at -27.5% this quarter, so Lippenmaske is a Fail.
- Flapen Score
- 48 / 100Top 45% of 1,260 Kosmetik niches · +1 vs the category median of 4748
- Market size
- €168K/yr518K searches / yr
- 90-day growth
- -27.5%search demand this quarter
- Competition
- 35%top-5 click share · 13 brands · 75 sellers
Flapen Score
Lippenmaske against its category
The dotted line is the Kosmetik average. Past it, Lippenmaske is stronger. Inside it, weaker.
Market
The Lippenmaske market on Amazon at a glance
Shoppers on Amazon Germany searched for Lippenmaske 518K times last year and spent an estimated €168K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 518K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €168K a year.
- Searches, last 12 months
- 518K
- Growth, 90 days vs prior 90
- -27.5%
- Conversion, latest week
- 1.8%
- Market size, estimated
- €168Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- laneige185K searches a year
02 · Price
A sale here is worth €18.06.
Listings sell for €18.06 on average, from €2.37 to €55.59. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At €18.06 that is €9K to €14K a year per listing.
- Average price
- €18.06inside the $15 to $100 sweet spot
- Price range
- €2.37–€55.59
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- €9K–€14K
- Returns
- 0.3%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
40% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #484 within Lippen. It carries 3,426 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 94%
- Out of stock, average day
- 7.1%
- Average rank
- #484in Lippen
- Average rating
- 4.51 starsAmazon Germany average 4.37 stars
- Average reviews
- 3,426per listing
- Listings tracked
- 35
04 · Newcomers
2 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Lippenmaske products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LANEIGE Sweet Candy Lip Sleeping Mask - Feuchtigkeitsspendend und nährend - Lip-Night-Behandlung
- Price
- €26.71
- Rating
- 4.7/5
- Reviews
- 5,099
- Age
- 4y ago

Laneige Lip Sleeping Mask EX 20g Lippenmask (Berry)
- Price
- €15.20
- Rating
- 4.6/5
- Reviews
- 1,701
- Age
- 3y ago

Laneige Lip Sleeping Mask Grapefruit: Pflegen Hydratisieren Vitamin C Murumuru & Shea Butter Antioxidantien Schuppige Trockene Lippen
- Price
- €34.62
- Rating
- 4.6/5
- Reviews
- 10,009
- Age
- 1y ago

LANEIGE Lip Sleeping Mask
- Price
- €12.60
- Rating
- 4.5/5
- Reviews
- 1,444
- Age
- 1y ago

LANEIGE Mini Lip Glowy Balm Set - Feuchtigkeitsspendender und glänzender Lippenbalsam in 4 Geschmacksrichtungen
- Price
- €42.72
- Rating
- 4.7/5
- Reviews
- 1,019
- Age
- 1y ago
Trending
estimated 90-day click momentum
Aarovibe Lippenmaske Lippenmaske Overnight zur Lippenpflege Lip Mask für trockene spröde und rissige Lippen verbessert Lippenfarbe reduziert Lippenlinien (20g)
- Price
- €7.64
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 6mo ago

NHPY 2 Schachteln Lip Sleeping Mask Lippenbalsam für Lippenpeeling Lippenmaske Repariert Trockene Feuchtigkeitsspendende Lippenmaske Aufhellung von Lippenfältchen und Lippenpflege
- Price
- €13.60
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

LANEIGE Berry Sweet Lip Trio Set
- Price
- €47.39
- Rating
- 4.6/5
- Reviews
- 10,014
- Age
- 6mo ago

LANEIGE ORIGINAL | WATER BANK | BLUE HYALURONIC | by BELLA (Intensive Moisturizer 50 ml (Packung mit 1))
- Price
- €55.59
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 1y ago

Laneige Lip Sleeping Mask Grapefruit: Pflegen Hydratisieren Vitamin C Murumuru & Shea Butter Antioxidantien Schuppige Trockene Lippen
- Price
- €34.62
- Rating
- 4.6/5
- Reviews
- 10,009
- Age
- 1y ago
Newest
by launch date
NHPY 2 Schachteln Lip Sleeping Mask Lippenbalsam für Lippenpeeling Lippenmaske Repariert Trockene Feuchtigkeitsspendende Lippenmaske Aufhellung von Lippenfältchen und Lippenpflege
- Price
- €13.60
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Aarovibe Lippenmaske Lippenmaske Overnight zur Lippenpflege Lip Mask für trockene spröde und rissige Lippen verbessert Lippenfarbe reduziert Lippenlinien (20g)
- Price
- €7.64
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 6mo ago

LANEIGE Berry Sweet Lip Trio Set
- Price
- €47.39
- Rating
- 4.6/5
- Reviews
- 10,014
- Age
- 6mo ago

LANEIGE LIP SLEEPING MASK STRAWBERRY SHORTCAKE 20g
- Price
- €22.74
- Rating
- 4.7/5
- Reviews
- 406
- Age
- 8mo ago

Abib Pdrn Collagen Lip Mask Glazed Jelly Koreanischer Lippenbutterbalsam Nachtmaske Feuchtigkeitspflege Feuchtigkeitscreme Für Schuppige Trockene Lippen 0 38 Fl Oz
- Price
- €14.80
- Rating
- 4.4/5
- Reviews
- 924
- Age
- 12mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.
Brands
13 rising
Sellers
75
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
35%
Top 20: 82%
Open market
12%
- LANEIGE69%
- W75%
- e.l.f.5%
- Cynamus4%
- MEITREND3%
- NHPY2%
- Open — no brand owns it (7 brands, 12%)
Demand
Lippenmaske search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Lippenmaske search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- laneige185K/yr
- laneige lip sleeping mask110K/yr
- lippenmaske50K/yr
- laneige lip balm32K/yr
- lip mask31K/yr
- lip masks5K/yr
- lippen maske14K/yr
- laneige lip mask16K/yr
- lippenmaske overnight12K/yr
- laneige lip12K/yr
Reviews and returns
What reviews say buyers love and hate about Lippenmaske
We read the reviews and the return reasons for every product selling here.
“Jetzt bei kälterem Wetter werden meine Lippen schneller wieder trocken, daher sind sie nicht so weich wie vorher”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
23 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lippenmaske questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









