Lippenmaske
FailDemand is soft, at -27.5% this quarter, so Lippenmaske is a Fail.
- Flapen Score
- 48 / 100Top 45% of 1,260 Kosmetik niches · +1 vs the category median of 4748
- Market size
- €168K/yr518K searches / yr
- 90-day growth
- -27.5%search demand this quarter
- Competition
- 35%top-5 click share · 13 brands · 75 sellers
Flapen Score
Lippenmaske against its category
The dotted line is the Kosmetik average. Past it, Lippenmaske is stronger. Inside it, weaker.
Market
The Lippenmaske market on Amazon at a glance
Shoppers on Amazon Germany searched for Lippenmaske 518K times last year and spent an estimated €168K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 518K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €168K a year.
- Searches, last 12 months
- 518K
- Growth, 90 days vs prior 90
- -27.5%
- Conversion, latest week
- 1.8%
- Market size, estimated
- €168Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- laneige185K searches a year
02 · Price
A sale here is worth €18.06.
Listings sell for €18.06 on average, from €2.37 to €55.59. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At €18.06 that is €9K to €14K a year per listing.
- Average price
- €18.06inside the $15 to $100 sweet spot
- Price range
- €2.37–€55.59
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- €9K–€14K
- Returns
- 0.3%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
40% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #484 within Lippen. It carries 3,426 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 94%
- Out of stock, average day
- 7.1%
- Average rank
- #484in Lippen
- Average rating
- 4.51 starsAmazon Germany average 4.37 stars
- Average reviews
- 3,426per listing
- Listings tracked
- 35
04 · Newcomers
2 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Lippenmaske products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
13 rising
Sellers
75
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
35%
Top 20: 82%
Open market
12%
- Brand 169%
- Brand 25%
- Brand 35%
- Brand 44%
- Brand 53%
- Brand 62%
- Open — no brand owns it (7 brands, 12%)
Demand
Lippenmaske search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Lippenmaske search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- laneige185K/yr
- laneige lip sleeping mask110K/yr
- lippenmaske50K/yr
- laneige lip balm32K/yr
- lip mask31K/yr
- lip masks5K/yr
- lippen maske14K/yr
- laneige lip mask16K/yr
- lippenmaske overnight12K/yr
- laneige lip12K/yr
Reviews and returns
What reviews say buyers love and hate about Lippenmaske
We read the reviews and the return reasons for every product selling here.
“Jetzt bei kälterem Wetter werden meine Lippen schneller wieder trocken, daher sind sie nicht so weich wie vorher”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
23 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lippenmaske questions
Answered from the same tracked data.









