Lippenmaske
soft demand (-27.5% this quarter) — Lippenmaske doesn't clear our bar today.
Flapen Score
Top 45% of 1,260 Kosmetik niches · +1 vs the category median of 47
Is Lippenmaske profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Lippenmaske is a €168K/yr Amazon Germany market (518K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 48/100.
Lippenmaske: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -27.5% over the last 90 days and 1.8% of searches end in a purchase.
€168K
revenue / yr
Who owns the niche?
The top 5 brands hold 86% of demand, so 14% of the market is open.
14%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 35 products
Top Lippenmaske products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
LANEIGE Sweet Candy Lip Sleeping Mask - Feuchtigkeitsspendend und nährend - Lip-Night-Behandlung
- Price
- €26.71
- Rating
- 4.7/5
- Reviews
- 5,099
- Age
- 4y ago
Laneige Lip Sleeping Mask EX 20g Lippenmask (Berry)
- Price
- €15.20
- Rating
- 4.6/5
- Reviews
- 1,701
- Age
- 3y ago
Laneige Lip Sleeping Mask Grapefruit: Pflegen Hydratisieren Vitamin C Murumuru & Shea Butter Antioxidantien Schuppige Trockene Lippen
- Price
- €34.62
- Rating
- 4.6/5
- Reviews
- 10,009
- Age
- 1y ago
LANEIGE Lip Sleeping Mask
- Price
- €12.60
- Rating
- 4.5/5
- Reviews
- 1,444
- Age
- 1y ago
LANEIGE Mini Lip Glowy Balm Set - Feuchtigkeitsspendender und glänzender Lippenbalsam in 4 Geschmacksrichtungen
- Price
- €42.72
- Rating
- 4.7/5
- Reviews
- 1,019
- Age
- 1y ago
Trending
90-day click momentum
Aarovibe Lippenmaske Lippenmaske Overnight zur Lippenpflege Lip Mask für trockene spröde und rissige Lippen verbessert Lippenfarbe reduziert Lippenlinien (20g)
- Price
- €7.64
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 6mo ago
NHPY 2 Schachteln Lip Sleeping Mask Lippenbalsam für Lippenpeeling Lippenmaske Repariert Trockene Feuchtigkeitsspendende Lippenmaske Aufhellung von Lippenfältchen und Lippenpflege
- Price
- €13.60
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
LANEIGE Berry Sweet Lip Trio Set
- Price
- €47.39
- Rating
- 4.6/5
- Reviews
- 10,014
- Age
- 6mo ago
LANEIGE ORIGINAL | WATER BANK | BLUE HYALURONIC | by BELLA (Intensive Moisturizer 50 ml (Packung mit 1))
- Price
- €55.59
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 1y ago
Laneige Lip Sleeping Mask Grapefruit: Pflegen Hydratisieren Vitamin C Murumuru & Shea Butter Antioxidantien Schuppige Trockene Lippen
- Price
- €34.62
- Rating
- 4.6/5
- Reviews
- 10,009
- Age
- 1y ago
Newest
by launch dateNHPY 2 Schachteln Lip Sleeping Mask Lippenbalsam für Lippenpeeling Lippenmaske Repariert Trockene Feuchtigkeitsspendende Lippenmaske Aufhellung von Lippenfältchen und Lippenpflege
- Price
- €13.60
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Aarovibe Lippenmaske Lippenmaske Overnight zur Lippenpflege Lip Mask für trockene spröde und rissige Lippen verbessert Lippenfarbe reduziert Lippenlinien (20g)
- Price
- €7.64
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 6mo ago
LANEIGE Berry Sweet Lip Trio Set
- Price
- €47.39
- Rating
- 4.6/5
- Reviews
- 10,014
- Age
- 6mo ago
LANEIGE LIP SLEEPING MASK STRAWBERRY SHORTCAKE 20g
- Price
- €22.74
- Rating
- 4.7/5
- Reviews
- 406
- Age
- 8mo ago
Abib Pdrn Collagen Lip Mask Glazed Jelly Koreanischer Lippenbutterbalsam Nachtmaske Feuchtigkeitspflege Feuchtigkeitscreme Für Schuppige Trockene Lippen 0 38 Fl Oz
- Price
- €14.80
- Rating
- 4.4/5
- Reviews
- 924
- Age
- 12mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
Brands
13 rising
Sellers
75
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
35%
Top 20: 82%
Open market
12%
- LANEIGE69%
- W75%
- e.l.f.5%
- Cynamus4%
- MEITREND3%
- NHPY2%
- Open — no brand owns it (7 brands, 12%)
Lippenmaske demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.5×
Top Lippenmaske search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- laneige185K/yr
- laneige lip sleeping mask110K/yr
- lippenmaske50K/yr
- laneige lip balm32K/yr
- lip mask31K/yr
- lip masks5K/yr
- lippen maske14K/yr
- laneige lip mask16K/yr
- lippenmaske overnight12K/yr
- laneige lip12K/yr
What reviews say buyers love and hate about Lippenmaske
What buyers mention most, as a share of all reviews.
What buyers love
72% of reviews“Super Produkt”
“Es fühlt sich sehr soft an und verleiht den Lippen Glanz und Pflege”
“Riecht super”
“Hydratisiert und pflegt mit einem angenehmen Geruch”
“kann durch den soften Applikator super aufgetragen werden.”
What buyers complain about
51% of reviews“Jetzt bei kälterem Wetter werden meine Lippen schneller wieder trocken, daher sind sie nicht so weich wie vorher”
“richtig schade für den Preis”
“Caramelliger Geruch”
“keine Verbesserung, die Lippen sind spröder als vorher und die Haut pellt sich.”
“Findet bei mir Verwendung zur Lippenpflege, da ich insbesondere in der kalten Jahreszeit zu rissigen Lippen neige”
Lippenmaske return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Lippenmaske questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
