Is lipliner profitable to sell on Amazon Germany?

The niche generates €65K/yr across 37 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Skip it (42/100).

How competitive is the lipliner niche?

13 brands and 69 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in lipliner?

Top complaints mined from reviews: Farbe, Haltbarkeit, Einfache Anwendung. The return rate is 0.4%.

When does demand for lipliner peak?

Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the lipliner niche?

Listings span €0.93–€9.59; the average listing price is €4.39 (sweet spot $15–$100). The average incumbent carries 3,660 reviews — the moat a new listing must climb.

lipliner

Skip it

Prices mostly outside the sweet spot ($0.93–$9.59) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,659.86

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-16.8%

90-day search growth — must beat 0% to launch

Market size

Bad€65K

€65K/yr · 457K searches

Avg price

Bad€4.39

avg listing price — sweet spot $15–$100

Price range

Bad€0.93–€9.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, lipliner is a €65K/yr Amazon Germany market (457K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

lipliner market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: €55K–€66K; units × avg price
Conversion rate: 3.2%
Avg BSR: #22
Page quality: 0%
Prime: 100%
Sponsored: 84%
Out of stock: 0.0%
Avg brand age: 49 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

43%

Top 20: 82%

Open market

16%

Kiko Milano23%
Manhattan21%
Essence Cosmetics18%
e.l.f.9%
MAYBELLINE9%
NYX PROFESSIONAL MAKEUP4%
Open — no brand owns it (7 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 79 weeks — -16.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Open Trend

Top lipliner search terms

lipliner176K/yr -15.9%2.3% conv.
kiko lipliner61K/yr -25.8%1.8% conv.
lip liner47K/yr -17.2%1.9% conv.
lipliner wasserfest41K/yr -28.3%2.9% conv.
essence lipliner19K/yr -11.0%2.5% conv.
maybelline lipliner16K/yr -17.0%1.8% conv.
lipliner wasserfest permanent6K/yr +72.5%2.5% conv.
lippenkonturenstift12K/yr -21.2%2.2% conv.
lipliner essence9K/yr -0.4%3.1% conv.
lippenkonturenstifte9K/yr +0.9%1.1% conv.

All search terms

Top lipliner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Manhattan Lasting Perfection Lipliner Fb. 59 G Spice langanhaltender und deckender Konturenstift 2 g 1 Stück (1er Pack

Manhattan€2.234.5★1,645 rev

KIKO Milano Creamy Colour Comfort Lip Liner 21 | Lippenkonturenstift Mit Langem Halt

Kiko Milano€5.794.6★5,581 rev

Manhattan Lasting Perfection Lipliner Fb.94 F Penny Brown langanhaltender und deckender Konturenstift 2 g

Manhattan€2.244.5★1,645 rev

KIKO Milano Creamy Colour Comfort Lip Liner 05 | Lippenkonturenstift Mit Langem Halt

Kiko Milano€6.164.6★5,579 rev

e.l.f. Cream Glide Lip Liner hochpigmentierter Stift zum Formen und Definieren der Lippen halbmattes Finish vegan und tierversuchsfrei Espresso Martini

e.l.f.€3.244.4★17,500 rev

Newest

by launch date

essence 8h MATTE comfort lipliner Nr. 19 Rot langanhaltend sofortiges Ergebnis matt vegan wasserfest ohne Konservierungsstoffe ohne Parabene 1er Pack (0.3g)

Essence Cosmetics€1.58632 rev

10mo ago

M. Asam MAGIC FINISH Lip Designer Naturally Taupe (0 28g) Wasserfester Lipliner Lippenkonturenstift Für Perfekte Lippenkonturen Mit Präzisionsmine & Integriertem Pinsel Für Ein Makelloses Make-up

M. Asam€8.1383 rev

11mo ago

e.l.f. Cream Glide Lip Liner hochpigmentierter Stift zum Formen und Definieren der Lippen halbmattes Finish vegan und tierversuchsfrei Espresso Martini

e.l.f.€3.2417,500 rev

1y ago

e.l.f. Cream Glide Lip Liner hochpigmentierter Stift zum Formen und Definieren der Lippen halbmattes Finish vegan und tierversuchsfrei That Merlot Tho

e.l.f.€3.1817,500 rev

1y ago

Wet n Wild Perfect Pout Lip Liner Stain Wischfester Lipliner zum Konturieren der Lippen Präzisionsspitze Flache Seite für Einfaches Ausfüllen Langanhaltend Nude Tights

Wet n Wild€4.921,007 rev

1y ago

What buyers say about lipliner

What buyers praise and complain about, mined from review topics.

What buyers love

Farbe33%

“Schöne Farbe🥰 Topppp mega✨”

Qualität insgesamt10%

“super Qualität”

Preis-Leistungs-Verhältnis10%

“Super Preisleistung”

Haltbarkeit10%

“Unschlagbare Haltbarkeit”

Einfache Anwendung7%

“Lässt sich gut auftragen und verblenden, fühlt sich schön auf den Lippen an”

Weiches Gefühl5%

“weicher, dadurch gut aufzutragender Lipliner.”

Benutzerfreundlichkeit2%

“Super praktisch”

Textur/Konsistenz – insgesamt2%

“Schöne Konsistenz”

Komfort insgesamt2%

“Gerade zum schnellen Auffrischen zwischendurch ist das wirklich angenehm”

Farbverblassen/Verfärbung1%

“Sehr schöne Farben halten gut sehr empfehlenswert”

What buyers complain about

Farbe25%

“Malt nicht, es kommt kaum Farbe”

Haltbarkeit15%

“Hält überhaupt nicht”

Einfache Anwendung7%

“Auch der Applikator erleichtert das präzise Auftragen nicht wesentlich”

Qualität insgesamt6%

“Leider schlechte Qualität zu völlig überteuertem Preis”

Feucht/Trocken6%

“Austrocknung”

beworben Vs Tatsächliches Produkt5%

“Hält nicht was er verspricht”

Allergien3%

“die Inhaltsstoffe sind nicht so gut für meine Allergien; leider auch nicht eindeutig formuliert”

Haftung/Klebrigkeit2%

“Hält nicht”

Stärke2%

“Hält leider nicht”

Hartes Gefühl2%

“sehr hart”

Top return reasons

Farbe52%

Produktzustand8%

Feucht/Trocken8%

Funktionalität insgesamt6%

beworben Vs Tatsächliches Produkt6%

Qualität insgesamt4%

Geruch3%

Lackqualität2%

Haltbarkeit2%

Defekt Material/Teile2%

Common questions

Is lipliner profitable to sell on Amazon Germany?: The niche generates €65K/yr across 37 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Skip it (42/100).
How competitive is the lipliner niche?: 13 brands and 69 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in lipliner?: Top complaints mined from reviews: Farbe, Haltbarkeit, Einfache Anwendung. The return rate is 0.4%.
When does demand for lipliner peak?: Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the lipliner niche?: Listings span €0.93–€9.59; the average listing price is €4.39 (sweet spot $15–$100). The average incumbent carries 3,660 reviews — the moat a new listing must climb.

lipliner

lipliner market data

Competition & brand share

Demand & seasonality

Top lipliner search terms

Top lipliner products on Amazon

Top sellers

Newest

Trending

What buyers say about lipliner

What buyers love

What buyers complain about

Top return reasons

Common questions

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