Lipliner
prices mostly outside the sweet spot ($0.93–$9.59) — Lipliner doesn't clear our bar today.
Flapen Score
Ranks 916 of 1,260 Kosmetik niches · −5 vs the category median of 47
Is Lipliner profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Lipliner is a €65K/yr Amazon Germany market (457K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Lipliner: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -16.8% over the last 90 days and 3.2% of searches end in a purchase.
€65K
revenue / yr
Who owns the niche?
The top 5 brands hold 80% of demand, so 20% of the market is open.
20%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 37 products
Top Lipliner products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Manhattan Lasting Perfection Lipliner Fb. 59 G Spice langanhaltender und deckender Konturenstift 2 g 1 Stück (1er Pack
- Price
- €2.23
- Rating
- 4.5/5
- Reviews
- 1,645
- Age
- 4y ago
KIKO Milano Creamy Colour Comfort Lip Liner 21 | Lippenkonturenstift Mit Langem Halt
- Price
- €5.79
- Rating
- 4.6/5
- Reviews
- 5,581
- Age
- 3y ago
Manhattan Lasting Perfection Lipliner Fb.94 F Penny Brown langanhaltender und deckender Konturenstift 2 g
- Price
- €2.24
- Rating
- 4.5/5
- Reviews
- 1,645
- Age
- 4y ago
KIKO Milano Creamy Colour Comfort Lip Liner 05 | Lippenkonturenstift Mit Langem Halt
- Price
- €6.16
- Rating
- 4.6/5
- Reviews
- 5,579
- Age
- 3y ago
e.l.f. Cream Glide Lip Liner hochpigmentierter Stift zum Formen und Definieren der Lippen halbmattes Finish vegan und tierversuchsfrei Espresso Martini
- Price
- €3.24
- Rating
- 4.4/5
- Reviews
- 17,500
- Age
- 1y ago
Trending
90-day click momentum
e.l.f. Cream Glide Lip Liner hochpigmentierter Stift zum Formen und Definieren der Lippen halbmattes Finish vegan und tierversuchsfrei That Merlot Tho
- Price
- €3.18
- Rating
- 4.4/5
- Reviews
- 17,500
- Age
- 1y ago
KIKO Milano Creamy Colour Comfort Lip Liner 21 | Lippenkonturenstift Mit Langem Halt
- Price
- €5.79
- Rating
- 4.6/5
- Reviews
- 5,581
- Age
- 3y ago
Flormar Lipliner Wasserfest 246 Rosebush - Langanhaltender Wischfester Lippenkonturenstift Cremige Textur-für-Definierte Lippen Für Alle Hauttöne Geeignet Lip Pencil Naturton
- Price
- €3.49
- Rating
- 4.2/5
- Reviews
- 2,016
- Age
- 3y ago
essence 8h MATTE comfort lipliner Nr. 04 Nude langanhaltend sofortiges Ergebnis matt vegan wasserfest ohne Konservierungsstoffe ohne Parabene 1er Pack (0.3g)
- Price
- €1.54
- Rating
- 4.4/5
- Reviews
- 946
- Age
- 4y ago
M. Asam MAGIC FINISH Lip Designer Naturally Taupe (0 28g) Wasserfester Lipliner Lippenkonturenstift Für Perfekte Lippenkonturen Mit Präzisionsmine & Integriertem Pinsel Für Ein Makelloses Make-up
- Price
- €8.13
- Rating
- 4.7/5
- Reviews
- 83
- Age
- 11mo ago
Newest
by launch date
essence 8h MATTE comfort lipliner Nr. 19 Rot langanhaltend sofortiges Ergebnis matt vegan wasserfest ohne Konservierungsstoffe ohne Parabene 1er Pack (0.3g)
- Price
- €1.58
- Rating
- 4.4/5
- Reviews
- 632
- Age
- 10mo ago
M. Asam MAGIC FINISH Lip Designer Naturally Taupe (0 28g) Wasserfester Lipliner Lippenkonturenstift Für Perfekte Lippenkonturen Mit Präzisionsmine & Integriertem Pinsel Für Ein Makelloses Make-up
- Price
- €8.13
- Rating
- 4.7/5
- Reviews
- 83
- Age
- 11mo ago
e.l.f. Cream Glide Lip Liner hochpigmentierter Stift zum Formen und Definieren der Lippen halbmattes Finish vegan und tierversuchsfrei Espresso Martini
- Price
- €3.24
- Rating
- 4.4/5
- Reviews
- 17,500
- Age
- 1y ago
e.l.f. Cream Glide Lip Liner hochpigmentierter Stift zum Formen und Definieren der Lippen halbmattes Finish vegan und tierversuchsfrei That Merlot Tho
- Price
- €3.18
- Rating
- 4.4/5
- Reviews
- 17,500
- Age
- 1y ago
Wet n Wild Perfect Pout Lip Liner Stain Wischfester Lipliner zum Konturieren der Lippen Präzisionsspitze Flache Seite für Einfaches Ausfüllen Langanhaltend Nude Tights
- Price
- €4.92
- Rating
- 4.0/5
- Reviews
- 1,007
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 falling
Sellers
69
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
43%
Top 20: 82%
Open market
16%
- Kiko Milano23%
- Manhattan21%
- Essence Cosmetics18%
- e.l.f.9%
- MAYBELLINE9%
- NYX PROFESSIONAL MAKEUP4%
- Open — no brand owns it (7 brands, 16%)
Lipliner demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Top Lipliner search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- lipliner176K/yr
- kiko lipliner61K/yr
- lip liner47K/yr
- lipliner wasserfest41K/yr
- essence lipliner19K/yr
- maybelline lipliner16K/yr
- lipliner wasserfest permanent6K/yr
- lippenkonturenstift12K/yr
- lipliner essence9K/yr
- lippenkonturenstifte9K/yr
What reviews say buyers love and hate about Lipliner
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Schöne Farbe🥰 Topppp mega✨”
“super Qualität”
“Super Preisleistung”
“Unschlagbare Haltbarkeit”
“Lässt sich gut auftragen und verblenden, fühlt sich schön auf den Lippen an”
What buyers complain about
72% of reviews“Malt nicht, es kommt kaum Farbe”
“Hält überhaupt nicht”
“Auch der Applikator erleichtert das präzise Auftragen nicht wesentlich”
“Leider schlechte Qualität zu völlig überteuertem Preis”
“Austrocknung”
Lipliner return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Lipliner questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
