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Lipgloss Selber Machen

Fail

Demand is soft, at -34.0% this quarter, so Lipgloss Selber Machen is a Fail.

Flapen Score
43
43 / 100
Ranks 862 of 1,260 Kosmetik niches · −4 vs the category median of 47
Market size
€38K/yr70K searches / yr
90-day growth
-34.0%search demand this quarter
Competition
72%top-5 click share · 11 brands · 73 sellers

Flapen Score

Lipgloss Selber Machen against its category

The dotted line is the Kosmetik average. Past it, Lipgloss Selber Machen is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lipgloss Selber Machen market on Amazon at a glance

Shoppers on Amazon Germany searched for Lipgloss Selber Machen 70K times last year and spent an estimated €38K. The top 5 brands take 82% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -34.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €38K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
-34.0%
Conversion, latest week
2.2%
Market size, estimated
€38Ka year
Peak month
November4.6× the quietest month
Top search term
gesichtsmasken selber machen27K searches a year

02 · Price

A sale here is worth €24.19.

Listings sell for €24.19 on average, from €6.46 to €59.78. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At €24.19 that is €6K to €12K a year per listing.

Average price
€24.19inside the $15 to $100 sweet spot
Price range
€6.46–€59.78
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
€6K–€12K
Returns
1.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #1,335 within Gesicht. It carries 277 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
79%
Out of stock, average day
1.0%
Average rank
#1,335in Gesicht
Average rating
4.26 starsAmazon Germany average 4.37 stars
Average reviews
277per listing
Listings tracked
14

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 141 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
141 months

Products

Top Lipgloss Selber Machen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

11 rising

Sellers

73

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

14%

  • Brand 156%
  • Brand 29%
  • Brand 37%
  • Brand 46%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (5 brands, 14%)

Demand

Lipgloss Selber Machen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Lipgloss Selber Machen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gesichtsmasken selber machen27K/yr
  • kinder beauty set mädchen8K/yr
  • kosmetik kinder7K/yr
  • gesichtsmasken selber machen kinder5K/yr
  • gesichtsmaske selber machen5K/yr
  • masken selber machen5K/yr
  • gesichtsmasken maschine4K/yr
  • galileo gesichtsmasken selber machen4K/yr
  • mein beauty labor galileo4K/yr

Reviews and returns

What reviews say buyers love and hate about Lipgloss Selber Machen

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Geschenk Zweck”
29%of negative reviews mention “Defekt Material/Teile”
1.2%of orders come back
“Teile fehlen”
A buyer, on “Defekt Material/Teile”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Lipgloss Selber Machen questions

Answered from the same tracked data.