Is lipgloss mädchen profitable to sell on Amazon Germany?

The niche generates €45K/yr across 69 tracked products. 7 of 22 products launched in the last 360 days are still selling. 90-day search growth is -8.3%. Flapen's verdict: Skip it (45/100).

How competitive is the lipgloss mädchen niche?

14 brands and 161 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in lipgloss mädchen?

Top complaints mined from reviews: Farbe, Geruch, Feucht/Trocken. The return rate is 0.2%.

When does demand for lipgloss mädchen peak?

Demand peaks in Jul–Aug–Sep–Oct–Nov; the busiest month runs 10.7× the quietest.

What does it cost to enter the lipgloss mädchen niche?

Listings span €1.12–€19.37; the average listing price is €6.49 (sweet spot $15–$100). The average incumbent carries 778 reviews — the moat a new listing must climb.

lipgloss mädchen

Skip it

A small market ($45K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Competition

Great26%

top-5 click share — an open shelf

Review moat

Good777.83

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Price range

Bad€1.12–€19.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-8.3%

90-day search growth — must beat 0% to launch

Avg price

Bad€6.49

avg listing price — sweet spot $15–$100

Market size

Bad€45K

€45K/yr · 222K searches

According to Flapen's Amazon Germany niche tracking, lipgloss mädchen is a €45K/yr Amazon Germany market (222K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jul–Aug–Sep–Oct–Nov. Verdict: Skip it — 45/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

lipgloss mädchen market data

Units sold / yr: 8K–10K; avg 0–100/product
Revenue / yr: €52K–€65K; units × avg price
Conversion rate: 3.1%
Avg BSR: #190
Page quality: 0%
Prime: 99%
Sponsored: 61%
Out of stock: 3.8%
Avg brand age: 29 months
Avg seller age: 183 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

14 falling

Sellers

161

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

26%

Top 20: 61%

Open market

Depesche47%
Essence Cosmetics18%
Townley Girl11%
Lip Smacker8%
Labello5%
MISS NELLA4%
Open — no brand owns it (8 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.3% search growth over the last 90 days.

Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 10.7×

Open Trend

Top lipgloss mädchen search terms

lipgloss mädchen52K/yr +12.3%4.5% conv.
topmodel schminke42K/yr -9.9%1.6% conv.
top model schminke33K/yr -12.0%1.6% conv.
lipgloss kinder mädchen12K/yr -9.9%5.1% conv.
lipgloss kinder14K/yr -38.4%2.1% conv.
kinder lippenstift14K/yr -26.7%4.2% conv.
lippenstift kinder11K/yr -18.9%3.1% conv.
kinder lipgloss8K/yr -0.7%3.9% conv.
top model beauty6K/yr +40.0%0.3% conv.
top model make up7K/yr -21.6%2.5% conv.

All search terms

Top lipgloss mädchen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

essence BIRTHDAY BOMB shiny lipgloss Nr. 01 Transparent natürlich glänzend strahlend frisch schimmernd vegan ohne Parabene ohne Mikroplastikpartikel Nanopartikel frei 1er Pack (10ml)

Essence Cosmetics€1.174.6★1,311 rev

Depesche 13813 TOPModel - Lipgloss Set Beauty and Me 3 glänzende Lipglosse in Pink- und Rosatönen mit unterschiedlich fruchtigen Düften

Depesche€5.024.5★27 rev

Depesche 13492 TOPModel - Lippenpflege Stift Beauty and Me Set aus 4 Farben in Rot- und Rosatönen mit Zuckerwatte Duft

Depesche€5.354.6★82 rev

Depesche TOPModel - Makeup Kreativ -Mappe mit Model Motiven zum Selbstgestalten inkl. Make Up Palette und Pinseln

Depesche€13.314.7★192 rev

Depesche 13956 TOPModel - Schmink Set Beauty and Me in Pink- und Lilatönen inkl. Make-Up Stift Glitzergel Dekosteine UVM.

Depesche€7.554.0★1 rev

Newest

by launch date

essence Disney THE LITTLE MERMAID JUICY BOMB shiny lipgloss crew 10ml

Essence Cosmetics€6.73124 rev

3mo ago

Depesche 13956 TOPModel - Schmink Set Beauty and Me in Pink- und Lilatönen inkl. Make-Up Stift Glitzergel Dekosteine UVM.

Depesche€7.551 rev

7mo ago

Depesche 13759 TOPModel Cowgirl - Lipgloss Set Beauty and Me 3 glänzende Lipglosse in Pink Rosa und Lila mit unterschiedlich fruchtigen Düften

Depesche€7.069 rev

9mo ago

Depesche 13813 TOPModel - Lipgloss Set Beauty and Me 3 glänzende Lipglosse in Pink- und Rosatönen mit unterschiedlich fruchtigen Düften

Depesche€5.0227 rev

9mo ago

Depesche 13829 TOPModel - Waschhandschuh und Gesichtsschwamm Set Beauty and Me in Rosa mit Katzen Design Schwamm zum Befüllen mit Lotion

Depesche€7.1913 rev

9mo ago

What buyers say about lipgloss mädchen

What buyers praise and complain about, mined from review topics.

What buyers love

Geschenk Zweck23%

“Super zum verschenken”

Qualität insgesamt16%

“Super Produkt”

Geruch16%

“Großartig, ein tolles Parfüm”

Farbe7%

“Schöne Farbe, angenehm aufzutragen, riecht gut und schmeckt angenehm (laut meiner Freundin).”

beworben Vs Tatsächliches Produkt5%

“Erfüllt sein Zweck”

Preis-Leistungs-Verhältnis5%

“Preis-Leistung super”

Spaß/Unterhaltungserlebnis4%

“Kinder finden es cool”

Weiches Gefühl4%

“Das Material ist angenehm weich”

Helligkeit/Glanz/Glühen3%

“Dezent glänzender Lipp Gloss”

Gesamtgröße3%

“Passt alles”

What buyers complain about

Farbe13%

“aber wenig farbe abgiebt.”

Geruch10%

“Stinkt”

Feucht/Trocken10%

“die Lipglosse trocknen sehr schnell aus”

Haftung/Klebrigkeit9%

“Der Sprite Stick sieht etwas befremdlich aus, da er sehr einem Klebestift ähnelt”

Preis-Leistungs-Verhältnis8%

“Teurer Spaß”

beworben Vs Tatsächliches Produkt7%

“Abbildung irreführend”

Qualität insgesamt6%

“Schlecht Qualität”

Gesamtgröße5%

“Fällt leider sehr klein aus”

Haltbarkeit2%

“Die Haltbarkeit könnte etwas besser sein”

Helligkeit/Glanz/Glühen2%

“Alles unpraktisch und kein Glitzer dabei”

Top return reasons

Kompatibilität – insgesamt14%

Geschenk Zweck12%

Preis-Leistungs-Verhältnis9%

beworben Vs Tatsächliches Produkt9%

Auslaufsicher7%

Defekt Material/Teile6%

Gesamtgröße6%

Ölig/fettig5%

Geruch4%

Haftung/Klebrigkeit3%

Common questions

Is lipgloss mädchen profitable to sell on Amazon Germany?: The niche generates €45K/yr across 69 tracked products. 7 of 22 products launched in the last 360 days are still selling. 90-day search growth is -8.3%. Flapen's verdict: Skip it (45/100).
How competitive is the lipgloss mädchen niche?: 14 brands and 161 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in lipgloss mädchen?: Top complaints mined from reviews: Farbe, Geruch, Feucht/Trocken. The return rate is 0.2%.
When does demand for lipgloss mädchen peak?: Demand peaks in Jul–Aug–Sep–Oct–Nov; the busiest month runs 10.7× the quietest.
What does it cost to enter the lipgloss mädchen niche?: Listings span €1.12–€19.37; the average listing price is €6.49 (sweet spot $15–$100). The average incumbent carries 778 reviews — the moat a new listing must climb.

lipgloss mädchen

lipgloss mädchen market data

Competition & brand share

Demand & seasonality

Top lipgloss mädchen search terms

Top lipgloss mädchen products on Amazon

Top sellers

Newest

Trending

What buyers say about lipgloss mädchen

What buyers love

What buyers complain about

Top return reasons

Common questions

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