lipgloss
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Market size
Good€435K€435K/yr · 5.1M searches
Review moat
Okay1,503.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.2%90-day search growth — must beat 0% to launch
Avg price
Bad€3.96avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad€0.97–€12.49cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Germany niche tracking, lipgloss is a €435K/yr Amazon Germany market (5.1M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–Dec. Verdict: Skip it — 41/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
lipgloss market data
- Units sold / yr
- 100K–125K
- avg 750–1,000/product
- Revenue / yr
- €396K–€495K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #68
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 88%
- Out of stock
- 13.3%
- Avg brand age
- 36 months
- Avg seller age
- 169 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
3 falling
Sellers
124
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
38%
Top 20: 76%
Open market
0%
- Essence Cosmetics97%
- Kiko Milano2%
- Generisch1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.2% search growth over the last 90 days.Peak months: Mar, Apr, Dec · busiest ÷ quietest = 3.5×
Top lipgloss search terms
- essence1.8M/yr
- juicy bomb1.3M/yr
- lipgloss486K/yr
- essence juicy bomb274K/yr
- essence limited edition292K/yr
- juicy bomb limited edition 202696K/yr
- essence lipgloss86K/yr
- lip gloss74K/yr
- schminke essence86K/yr
- essence make up54K/yr
Top lipgloss products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
essence Disney THE LITTLE MERMAID JUICY BOMB shiny lipgloss crew 10ml
Essence Cosmetics€6.734.7★124 rev
essence DULCE de leche BOMB shiny lipgloss Nr. 01 Nude glänzend 10ml
Essence Cosmetics€1.064.8★75 rev
essence SAY IT WITH JUICY YOURE WOW juicy bomb shiny lipgloss Nr. 04 10ml
Essence Cosmetics€1.264.8★33 rev
essence JUICY BOMB shiny lipgloss set Nr. 03 glänzend natürlich 1pcs
Essence Cosmetics€5.354.4★7 rev
essence JUICY BOMB shiny lipgloss set 02
Essence Cosmetics€6.684.7★1,094 rev
Newest
by launch dateessence SAY IT WITH JUICY YOURE WOW juicy bomb shiny lipgloss Nr. 04 10ml
Essence Cosmetics€1.2633 rev
essence SAY IT WITH JUICY LITTLE SUNSHINE juicy bomb shiny Nr. 05 10ml
Essence Cosmetics€1.2418 rev
essence JUICY BOMB body mist Nr. 05 Transparent vegan Eau de Toilette 100ml
Essence Cosmetics€3.2220 rev
essence THE game EDIT lipgloss Nr. 01 Pink glänzend natürlich 13ml
Essence Cosmetics€2.4618 rev
essence THE game EDIT lip balm Nr. 01 Pink regenerierend glättend pflegend natürlich glänzend vegan ölfrei ohne Parabene ohne Mikroplastikpartikel 1er Pack (6g)
Essence Cosmetics€2.1215 rev
Trending
90-day click momentumessence THE game EDIT lip balm Nr. 01 Pink regenerierend glättend pflegend natürlich glänzend vegan ölfrei ohne Parabene ohne Mikroplastikpartikel 1er Pack (6g)
Essence Cosmetics€2.125.0★
essence SAY IT WITH JUICY LITTLE SUNSHINE juicy bomb shiny Nr. 05 10ml
Essence Cosmetics€1.245.0★
essence SAY IT WITH JUICY YOURE WOW juicy bomb shiny lipgloss Nr. 04 10ml
Essence Cosmetics€1.264.8★
essence THE game EDIT lipgloss Nr. 01 Pink glänzend natürlich 13ml
Essence Cosmetics€2.465.0★
essence JUICY BOMB body mist Nr. 05 Transparent vegan Eau de Toilette 100ml
Essence Cosmetics€3.224.8★
What buyers say about lipgloss
What buyers praise and complain about, mined from review topics.What buyers love
“Riecht total nach Karamell, mega cool”
“Durchsichtig gold schimmernd”
“Super zum verschenken”
“Super Produkt”
“Produkt wie beschrieben”
“Super Preis Leistung”
“Angenhem und shiny”
“Dezent✨ Soooo soft und schön🤩”
“Sehr angenehmes Produkt”
“angenehm aufzutragen”
What buyers complain about
“recht teuer”
“Stinkt”
“Bei mir wird es eher dezent rostrot als pink”
“Die Lipglosse kleben kaum”
“Billig Produkt”
“Produktbeschreibung unvollständig”
“der ist so groß, dass es störend ist am Handy”
“Teil defekt”
“fällt andauernd ab”
“Schön, trocknet jedoch unter Umständen die Lippen aus”
Top return reasons
Common questions
- Is lipgloss profitable to sell on Amazon Germany?
- The niche generates €435K/yr across 42 tracked products. 16 of 32 products launched in the last 360 days are still selling. 90-day search growth is -22.2%. Flapen's verdict: Skip it (41/100).
- How competitive is the lipgloss niche?
- 3 brands and 124 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in lipgloss?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geruch, Farbe. The return rate is 0.2%.
- When does demand for lipgloss peak?
- Demand peaks in Mar–Apr–Dec; the busiest month runs 3.5× the quietest.
- What does it cost to enter the lipgloss niche?
- Listings span €0.97–€12.49; the average listing price is €3.96 (sweet spot $15–$100). The average incumbent carries 1,503 reviews — the moat a new listing must climb.