Lipgloss

Shoppers searched for this 5.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €435K a year.

Searches, last 12 months

5.1M

Growth, 90 days vs prior 90

-22.2%

Conversion, latest week

2.2%

Market size, estimated

€435Ka year

Peak month

March3.5× the quietest month

Top search term

essence1.8M searches a year

Listings sell for €3.96 on average, from €0.97 to €12.49. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 750 to 1,000 of them. At €3.96 that is €3K to €4K a year per listing.

Average price

€3.96under the $15 to $100 sweet spot

Price range

€0.97–€12.49

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

100K–125K

Units per listing a year

750–1,000

Revenue per listing a year

€3K–€4K

Returns

0.2%of orders · Amazon Germany median 1.1%

88% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #68 within Lippen. It carries 1,503 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

93%

Out of stock, average day

13.3%

Average rank

#68in Lippen

Average rating

4.55 starsAmazon Germany average 4.37 stars

Average reviews

1,503per listing

Listings tracked

42

32 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

32

Successful launches

16Amazon's first-year sales bar

Average brand age

36 months