How competitive is the Lipgloss niche on Amazon Germany?

3 brands and 124 sellers compete in Lipgloss on Amazon Germany. The top 5 Lipgloss products take 38% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Lipgloss?

Lipgloss buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Geruch, Farbe, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Lipgloss niche?

Lipgloss sells for €3.96 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €0.97–€12.49. The average incumbent carries 1,503 reviews — the moat a new listing must climb.

Lipgloss

brand-locked demand (top 5 brands take 100% of clicks) — Lipgloss doesn't clear our bar today.

Flapen Score

Skip it

Ranks 969 of 1,260 Kosmetik niches · −6 vs the category median of 47

This niche Category average · 1,260 niches

Is Lipgloss profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Lipgloss is a €435K/yr Amazon Germany market (5.1M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–Dec. Verdict: Skip it — 41/100.

Lipgloss: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -22.2% over the last 90 days and 2.2% of searches end in a purchase.

€435K

revenue / yr

Units sold / yr125K

Search volume / yr-22.2%5.1M

Conversion rate2.2%

Avg price€3.96

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 124

Top-5 product click share38%

Open market0%

Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 42 products

Top Lipgloss products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

essence Disney THE LITTLE MERMAID JUICY BOMB shiny lipgloss crew 10ml

Price: €6.73
Rating: 4.7/5
Reviews: 124
Age: 3mo ago

essence DULCE de leche BOMB shiny lipgloss Nr. 01 Nude glänzend 10ml

Price: €1.06
Rating: 4.8/5
Reviews: 75
Age: 4mo ago

essence SAY IT WITH JUICY YOURE WOW juicy bomb shiny lipgloss Nr. 04 10ml

Price: €1.26
Rating: 4.8/5
Reviews: 33
Age: 2mo ago

essence JUICY BOMB shiny lipgloss set Nr. 03 glänzend natürlich 1pcs

Price: €5.35
Rating: 4.4/5
Reviews: 7
Age: 3mo ago

essence JUICY BOMB shiny lipgloss set 02

Price: €6.68
Rating: 4.7/5
Reviews: 1,094
Age: 1y ago

Newest

by launch date

essence SAY IT WITH JUICY YOURE WOW juicy bomb shiny lipgloss Nr. 04 10ml

Price: €1.26
Rating: 4.8/5
Reviews: 33
Age: 2mo ago

essence SAY IT WITH JUICY LITTLE SUNSHINE juicy bomb shiny Nr. 05 10ml

Price: €1.24
Rating: 5.0/5
Reviews: 18
Age: 2mo ago

essence JUICY BOMB body mist Nr. 05 Transparent vegan Eau de Toilette 100ml

Price: €3.22
Rating: 4.8/5
Reviews: 20
Age: 3mo ago

essence THE game EDIT lipgloss Nr. 01 Pink glänzend natürlich 13ml

Price: €2.46
Rating: 5.0/5
Reviews: 18
Age: 3mo ago

essence THE game EDIT lip balm Nr. 01 Pink regenerierend glättend pflegend natürlich glänzend vegan ölfrei ohne Parabene ohne Mikroplastikpartikel 1er Pack (6g)

Price: €2.12
Rating: 5.0/5
Reviews: 15
Age: 3mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

124

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

38%

Top 20: 76%

Open market

Essence Cosmetics97%
Kiko Milano2%
Generisch1%
Open — no brand owns it (0%)

Lipgloss demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume5.1MCVR2.2%Products42Brands3Top 5 Brands100%OOS Rate13.3%Rating4.5★Reviews1,503Avg BSR#68

Peak months: Mar, Apr, Dec · busiest ÷ quietest = 3.5×

Top Lipgloss search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

essence1.8M/yr -19.7%0.8% conv.
juicy bomb1.3M/yr -20.0%2.5% conv.
lipgloss486K/yr -15.4%0.9% conv.
essence juicy bomb274K/yr -20.0%2.6% conv.
essence limited edition292K/yr -29.4%1.0% conv.
juicy bomb limited edition 202696K/yr +73.4%3.6% conv.
essence lipgloss86K/yr -30.9%1.2% conv.
lip gloss74K/yr -14.2%0.5% conv.
schminke essence86K/yr -23.4%0.3% conv.
essence make up54K/yr -13.7%0.1% conv.

What reviews say buyers love and hate about Lipgloss

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews

Geruch18%

“Riecht total nach Karamell, mega cool”

Farbe14%

“Durchsichtig gold schimmernd”

Geschenk Zweck12%

“Super zum verschenken”

Qualität insgesamt11%

“Super Produkt”

beworben Vs Tatsächliches Produkt8%

“Produkt wie beschrieben”

What buyers complain about

69% of reviews

Preis-Leistungs-Verhältnis20%

“recht teuer”

Geruch10%

“Stinkt”

Farbe9%

“Bei mir wird es eher dezent rostrot als pink”

Haftung/Klebrigkeit6%

“Die Lipglosse kleben kaum”

Qualität insgesamt5%

“Billig Produkt”

Lipgloss return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

20%

2Kompatibilität – insgesamt

15%

3Farbe

13%

4Defekt Material/Teile

5Preis-Leistungs-Verhältnis

Common Lipgloss questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lipgloss 41/100 on Amazon Germany — Skip it. The niche generates €435K/yr across 42 tracked products. 16 of 32 products launched in the last 360 days are still selling. Search demand moved -22.2% over the last 90 days.