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Lip Tint

Lip Tint shows beatable incumbent ratings (4.0★), but soft demand (-14.7% this quarter) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 29% of 1,260 Kosmetik niches · +4 vs the category median of 47

Market size 39Growth 18Conversion 29Competition 70Returns 96Price range 34Avg price 34Brand share 54Review moat 20Quality gap 96
This niche Category average · 1,260 niches

Is Lip Tint profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Lip Tint is a €199K/yr Amazon Germany market (858K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Feb. Verdict: Worth a look — 51/100.

Lip Tint: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -14.7% over the last 90 days and 2.3% of searches end in a purchase.

€199K

revenue / yr

Units sold / yr20K
Search volume / yr-14.7%858K
Conversion rate2.3%
Avg price€10.05

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers21 · 63
Top-5 product click share43%
Open market27%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 42 products

Sponsored placement90%
New entrants (1y)9· 2 succeeded
Avg rating4.0★
Avg reviews13,008

Top Lip Tint products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

€0€8K€16K€24K€32K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

63

Top-5 brand share

73%

Top 20: 99%

Top-5 click share

43%

Top 20: 78%

Open market

24%

  • Wonderskin33%
  • e.l.f.11%
  • Sacheu10%
  • Essence Cosmetics10%
  • NYX PROFESSIONAL MAKEUP9%
  • Bekoeen4%

Lip Tint demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume858KCVR2.3%Products42Brands21Top 5 Brands73%OOS Rate0.0%Rating4.0★Reviews13,008Avg BSR#41
35K25KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.7×

Top Lip Tint search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • lip stain261K/yr
  • lip tint125K/yr
  • wonderskin lip stain106K/yr
  • wet n wild45K/yr
  • lip stain peel off56K/yr
  • wonderskin47K/yr
  • peel off lip stain33K/yr
  • calisi lip stain8K/yr
  • lip tint peel off26K/yr
  • lipstain21K/yr

What reviews say buyers love and hate about Lip Tint

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Farbe34%

Ein sehr schönes tint

Haltbarkeit10%

Unschlagbare Haltbarkeit

Qualität insgesamt9%

Super Produkt

Preis-Leistungs-Verhältnis5%

Super Preisleistung

beworben Vs Tatsächliches Produkt4%

Hält, was es verspricht

What buyers complain about

63% of reviews
Farbe21%

Malt nicht, es kommt kaum Farbe

Haltbarkeit14%

Hält überhaupt nicht

Preis-Leistungs-Verhältnis8%

könnte etwas billiger sein

Feucht/Trocken6%

Austrocknung

Geruch3%

Kritisch: Der cremige Geruch schmeckt unangenehm

Lip Tint return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
40%
2Funktionalität insgesamt
13%
3Feucht/Trocken
8%
4Produktzustand
6%
5beworben Vs Tatsächliches Produkt
6%

Common Lip Tint questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lip Tint 51/100 on Amazon Germany — Worth a look. The niche generates €199K/yr across 42 tracked products. 2 of 9 products launched in the last 360 days are still selling. Search demand moved -14.7% over the last 90 days.
Search demand for Lip Tint on Amazon Germany peaks in Feb, where the busiest month runs 1.7× the quietest.