Is lip tint profitable to sell on Amazon Germany?

The niche generates €199K/yr across 42 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is -14.7%. Flapen's verdict: Worth a look (51/100).

How competitive is the lip tint niche?

21 brands and 63 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in lip tint?

Top complaints mined from reviews: Farbe, Haltbarkeit, Preis-Leistungs-Verhältnis. The return rate is 0.9%.

When does demand for lip tint peak?

Demand peaks in Feb; the busiest month runs 1.7× the quietest.

What does it cost to enter the lip tint niche?

Listings span €2.13–€21.60; the average listing price is €10.05 (sweet spot $15–$100). The average incumbent carries 13,008 reviews — the moat a new listing must climb.

lip tint

Worth a look

Shows beatable incumbent ratings (4.0★), but soft demand (-14.7% this quarter) keeps it on the watch list.

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Market size

Okay€199K

€199K/yr · 858K searches

Avg price

Okay€10.05

avg listing price — sweet spot $15–$100

Price range

Okay€2.13–€21.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Review moat

Bad13,007.57

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-14.7%

90-day search growth — must beat 0% to launch

Signals Quality Gap

According to Flapen's Amazon Germany niche tracking, lip tint is a €199K/yr Amazon Germany market (858K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Feb. Verdict: Worth a look — 51/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

lip tint market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: €151K–€201K; units × avg price
Conversion rate: 2.3%
Avg BSR: #41
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 0.0%
Avg brand age: 37 months
Avg seller age: 168 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

Top-5 brand share

73%

Top 20: 99%

Top-5 click share

43%

Top 20: 78%

Open market

24%

Wonderskin33%
e.l.f.11%
Sacheu10%
Essence Cosmetics10%
NYX PROFESSIONAL MAKEUP9%
Bekoeen4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.7% search growth over the last 90 days.

Peak months: Feb · busiest ÷ quietest = 1.7×

Open Trend

Top lip tint search terms

lip stain261K/yr -27.2%1.6% conv.
lip tint125K/yr -20.9%1.1% conv.
wonderskin lip stain106K/yr -10.8%2.1% conv.
wet n wild45K/yr +7.4%0.2% conv.
lip stain peel off56K/yr -22.4%1.9% conv.
wonderskin47K/yr -20.6%1.9% conv.
peel off lip stain33K/yr -11.5%1.6% conv.
calisi lip stain8K/yr +394.5%1.2% conv.
lip tint peel off26K/yr -25.8%1.8% conv.
lipstain21K/yr -15.3%1.9% conv.

All search terms

Top lip tint products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Wonderskin Lip Stain Peel Off Wonder Blading Masque Lippenfleckenmaske Natürlicher Lippenstift Langanhaltender Wasserfester Lippen-Tint (Whimsical Stain and Go)

Wonderskin€18.953.8★43,879 rev

Sacheu Lip Liner STAY-N Peel Off Lip Stain Langanhaltender Matter Abzieh-Lippen-Tattoo-Stift Wischfest Angereichert mit Hyaluronsäure & Vitamin E (p-INKED)

Sacheu€13.334.0★9,185 rev

Wonderskin Lip Stain Peel Off Wonder Blading Masque Lippenfleckenmaske Natürlicher Lippenstift Langanhaltender Wasserfester Lippen-Tint (Lovely Stain and Go)

Wonderskin€19.133.8★43,914 rev

e.l.f. Sheer For It Blush Tint vielseitiger Lippen- und Wangen-Tint für einen natürlichen langanhaltenden Farbkick vegan und tierversuchsfrei Left On Red

e.l.f.€5.284.2★8,217 rev

essence line n STAIN! TATTOO LIP LINER 03 Make A Mauve langanhaltend 2.5ml

Essence Cosmetics€2.174.2★2,315 rev

Newest

by launch date

3PCS Peel Off Lip Liner Matte Lip Stain Peel Off Langanhaltender Peel Off Lip Stain Wasserfest Lipliner Tattoo Peel Off Hochpigmentierte Farbe Lip Tint Peel Off Lip Tattoo Peel Off für Frauen

Bekoeen€7.41118 rev

4mo ago

NYX Professional Makeup Lip Lingerie Lipliner Stain wasserfester & wischfester Lip Liner für präzise Konturen langanhaltender Nude-Stain mit ultra-feiner Spitze Farbe: Cuff Me

NYX PROFESSIONAL MAKEUP€9.591,982 rev

7mo ago

SHEGLAM Fall In Line Peel Off Lippenkonturenstift Stain-Mauvelous

SHEGLAM€7.89626 rev

7mo ago

iMethod Lip Liner Stain Lippenfarbe 2-in-1-Abzieh-Lippenfarbe mit zwei Enden und Pinzette natürlich langanhaltend einfach anzuwenden für alle Hauttypen hält den ganzen Tag Nude Pink

iMethod€8.34355 rev

1y ago

e.l.f. Sheer For It Blush Tint vielseitiger Lippen- und Wangen-Tint für einen natürlichen langanhaltenden Farbkick vegan und tierversuchsfrei Left On Red

e.l.f.€5.288,217 rev

1y ago

What buyers say about lip tint

What buyers praise and complain about, mined from review topics.

What buyers love

Farbe34%

“Ein sehr schönes tint”

Haltbarkeit10%

“Unschlagbare Haltbarkeit”

Qualität insgesamt9%

“Super Produkt”

Preis-Leistungs-Verhältnis5%

“Super Preisleistung”

beworben Vs Tatsächliches Produkt4%

“Hält, was es verspricht”

Einfache Anwendung4%

“Schöner Applikator”

Feucht/Trocken3%

“Spendet Feuchtigkeit und färbt die Lippen ein”

Textur/Konsistenz – insgesamt3%

“Sehr angenehme Textur”

Weiches Gefühl3%

“Diese L’Oréal Paris Paradise Hyaluron Tint in Farbe: Worth It lässt sich mit dem weichen Lippenpinsel präzise und gleichmäßig auftragen, verteilt sich leicht und wirkt frisch gepflegt”

Benutzerfreundlichkeit2%

“Das Produkt ist handlich”

What buyers complain about

Farbe21%

“Malt nicht, es kommt kaum Farbe”

Haltbarkeit14%

“Hält überhaupt nicht”

Preis-Leistungs-Verhältnis8%

“könnte etwas billiger sein”

Feucht/Trocken6%

“Austrocknung”

Geruch3%

“Kritisch: Der cremige Geruch schmeckt unangenehm”

Einfache Anwendung3%

“Auch der Applikator erleichtert das präzise Auftragen nicht wesentlich”

beworben Vs Tatsächliches Produkt3%

“Hält nicht was er verspricht”

Qualität insgesamt2%

“Ungenügende Produkt Qualität”

Wischfestigkeit2%

“Wird fleckig”

Lackqualität2%

“War wirklich ALLES an Farbe runter”

Top return reasons

Farbe40%

Funktionalität insgesamt13%

Feucht/Trocken8%

Produktzustand6%

beworben Vs Tatsächliches Produkt6%

Qualität insgesamt3%

Haltbarkeit3%

Fleckenbeständigkeit3%

Defekt Material/Teile2%

Geruch2%

Common questions

Is lip tint profitable to sell on Amazon Germany?: The niche generates €199K/yr across 42 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is -14.7%. Flapen's verdict: Worth a look (51/100).
How competitive is the lip tint niche?: 21 brands and 63 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in lip tint?: Top complaints mined from reviews: Farbe, Haltbarkeit, Preis-Leistungs-Verhältnis. The return rate is 0.9%.
When does demand for lip tint peak?: Demand peaks in Feb; the busiest month runs 1.7× the quietest.
What does it cost to enter the lip tint niche?: Listings span €2.13–€21.60; the average listing price is €10.05 (sweet spot $15–$100). The average incumbent carries 13,008 reviews — the moat a new listing must climb.