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Lip Plumper

Fail

The top 5 brands take 100% of clicks, so Lip Plumper is a Fail.

Flapen Score
42
42 / 100
Ranks 916 of 1,260 Kosmetik niches · −5 vs the category median of 47
Market size
€426K/yr2.0M searches / yr
90-day growth
-17.8%search demand this quarter
Competition
57%top-5 click share · 3 brands · 19 sellers

Flapen Score

Lip Plumper against its category

The dotted line is the Kosmetik average. Past it, Lip Plumper is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lip Plumper market on Amazon at a glance

Shoppers on Amazon Germany searched for Lip Plumper 2.0M times last year and spent an estimated €426K. All 3 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €426K a year.

Searches, last 12 months
2.0M
Growth, 90 days vs prior 90
-17.8%
Conversion, latest week
1.9%
Market size, estimated
€426Ka year
Top search term
kiko681K searches a year

02 · Price

A sale here is worth €11.37.

Listings sell for €11.37 on average, from €3.87 to €31.99. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At €11.37 that is €11K to €14K a year per listing.

Average price
€11.37under the $15 to $100 sweet spot
Price range
€3.87–€31.99
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
€11K–€14K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #61 within Lippen. It carries 11,078 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#61in Lippen
Average rating
4.44 starsAmazon Germany average 4.37 stars
Average reviews
11,078per listing
Listings tracked
25

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Lip Plumper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 flat

Sellers

19

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

57%

Top 20: 93%

Open market

0%

  • Brand 197%
  • Brand 22%
  • Brand 32%
  • Open — no brand owns it (0%)

Demand

Lip Plumper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.4× · 11 of 12 months tracked

Search terms

Top Lip Plumper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kiko681K/yr
  • kiko lipgloss499K/yr
  • kiko milano424K/yr
  • lip plumper65K/yr
  • mac lippenstift74K/yr
  • kiko milano lipgloss48K/yr
  • lip plumper extreme volumen26K/yr
  • plumpy lippen-booster21K/yr
  • mac lipstick28K/yr
  • kiko lipgloss set20K/yr

Reviews and returns

What reviews say buyers love and hate about Lip Plumper

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Farbe”
16%of negative reviews mention “Farbe”
0.4%of orders come back
“Farbe ist dunkler”
A buyer, on “Farbe”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Lip Plumper questions

Answered from the same tracked data.