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Lip Plumper

brand-locked demand (top 5 brands take 100% of clicks) — Lip Plumper doesn't clear our bar today.

Flapen Score

42
Skip it

Ranks 916 of 1,260 Kosmetik niches · −5 vs the category median of 47

Market size 57Growth 16Conversion 24Competition 47Returns 98Price range 60Avg price 45Brand share 0Review moat 21Quality gap 52
This niche Category average · 1,260 niches

Is Lip Plumper profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Lip Plumper is a €426K/yr Amazon Germany market (2.0M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.

Lip Plumper: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -17.8% over the last 90 days and 1.9% of searches end in a purchase.

€426K

revenue / yr

Units sold / yr40K
Search volume / yr-17.8%2.0M
Conversion rate1.9%
Avg price€11.37

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 19
Top-5 product click share57%
Open market0%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement72%
New entrants (1y)2· 0 succeeded
Avg rating4.4★
Avg reviews11,078

Top Lip Plumper products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

€0€43K€85K€128K€171K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

19

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

57%

Top 20: 93%

Open market

0%

  • Kiko Milano97%
  • HIPI FAIBLE2%
  • MAC2%
  • Open — no brand owns it (0%)

Lip Plumper demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.0MCVR1.9%Products25Brands3Top 5 Brands100%OOS Rate0.8%Rating4.4★Reviews11,078Avg BSR#61
100K60KSpike '25Black Friday '25Spike '26Aug '25Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26

Top Lip Plumper search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • kiko681K/yr
  • kiko lipgloss499K/yr
  • kiko milano424K/yr
  • lip plumper65K/yr
  • mac lippenstift74K/yr
  • kiko milano lipgloss48K/yr
  • lip plumper extreme volumen26K/yr
  • plumpy lippen-booster21K/yr
  • mac lipstick28K/yr
  • kiko lipgloss set20K/yr

What reviews say buyers love and hate about Lip Plumper

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Farbe33%

Super schöner Blush

Qualität insgesamt12%

Super Qualität

Weiches Gefühl8%

Dezent✨ Soooo soft und schön🤩

Komfort insgesamt6%

Sehr angenehm auf den Lippen

Helligkeit/Glanz/Glühen5%

Glow Baked Bronzer

What buyers complain about

68% of reviews
Farbe16%

Farbe ist dunkler

Haltbarkeit12%

Hält nicht lange

Funktionalität insgesamt8%

Funktioniert nicht

Geruch6%

Riecht unangenehm, brennt sehr auf der Haut

beworben Vs Tatsächliches Produkt6%

Hält nicht was er verspricht

Lip Plumper return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
59%
2Produktzustand
6%
3Funktionalität insgesamt
6%
4beworben Vs Tatsächliches Produkt
4%
5Qualität insgesamt
4%

Common Lip Plumper questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lip Plumper 42/100 on Amazon Germany — Skip it. The niche generates €426K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -17.8% over the last 90 days.
Lip Plumper buyers on Amazon Germany complain most about Farbe, Haltbarkeit, Funktionalität insgesamt, the themes mined from the niche's reviews. Its return rate is 0.4%.