lip plumper
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Price range
Good€3.87–€31.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€426K€426K/yr · 2.0M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€11.37avg listing price — sweet spot $15–$100
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad11,077.88avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, lip plumper is a €426K/yr Amazon Germany market (2.0M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
lip plumper market data
- Units sold / yr
- 30K–40K
- avg 1,000–1,250/product
- Revenue / yr
- €341K–€455K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #61
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 72%
- Out of stock
- 0.8%
- Avg brand age
- 44 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
3 flat
Sellers
19
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
57%
Top 20: 93%
Open market
0%
- Kiko Milano97%
- HIPI FAIBLE2%
- MAC2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 46 weeks — -17.8% search growth over the last 90 days.Top lip plumper search terms
- kiko681K/yr
- kiko lipgloss499K/yr
- kiko milano424K/yr
- lip plumper65K/yr
- mac lippenstift74K/yr
- kiko milano lipgloss48K/yr
- lip plumper extreme volumen26K/yr
- plumpy lippen-booster21K/yr
- mac lipstick28K/yr
- kiko lipgloss set20K/yr
Top lip plumper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KIKO Milano 3D Hydra Lipgloss 32 | Pflegender Lipgloss mit 3D-Effekt intensiver Glanz feuchtigkeitsspendend glättende Textur nicht klebend präziser Applikator
Kiko Milano€8.274.6★30,109 rev
KIKO Milano Lip Volume Tutu Rose | Perfektionierende Lippencreme Mit Volumeneffekt
Kiko Milano€5.864.5★14,253 rev
KIKO Milano Unlimited Double Touch 131 | Flüssiger Lippenstift Mit Langem Halt (12 Stunden) In 2 Schritten Strahlendes Finish
Kiko Milano€9.994.4★11,580 rev
KIKO Milano Smart Fusion Lipstick 405 Reichhaltiger Nährstoffspendender Lippenstift Mit Strahlendem Finish
Kiko Milano€3.874.4★12,790 rev
KIKO Milano Threads Of Time Lip To Cheek Make Up Kit Make-Up-Geschenkset: 2-In-1-Lippenstift Und Lipgloss Flüssig-Blush Und Puder-Blush
Kiko Milano€25.984.6★55 rev
Newest
by launch date
KIKO Milano Glossy Lip Set Mini Lippen-Set: 3 Feuchtigkeitsspendende Mini-Lipglosse Mit 3D-Volumeneffekt
Kiko Milano€16.56116 rev
KIKO Milano Threads Of Time Lip To Cheek Make Up Kit Make-Up-Geschenkset: 2-In-1-Lippenstift Und Lipgloss Flüssig-Blush Und Puder-Blush
Kiko Milano€25.9855 rev
KIKO Milano Hydra Pro Glow Feuchtigkeitsspendende Gesichtscreme Mit Hyaluronsäure Und Wunderschönem Glow-Effekt Lsf 10
Kiko Milano€16.79259 rev
KIKO Milano Glossy Lip Set Make-Up-Set: 2 Feuchtigkeitsspendende Lipglosse Und 1 Perfektionierende Lippencreme
Kiko Milano€19.35284 rev
KIKO Milano Unlimited Blush 10 Puderrouge Für Individuelle Modellierung Von Langem Halt
Kiko Milano€8.612,489 rev
Trending
90-day click momentumKIKO Milano Glossy Lip Set Mini Lippen-Set: 3 Feuchtigkeitsspendende Mini-Lipglosse Mit 3D-Volumeneffekt
Kiko Milano€16.564.0★
KIKO Milano Threads Of Time Lip To Cheek Make Up Kit Make-Up-Geschenkset: 2-In-1-Lippenstift Und Lipgloss Flüssig-Blush Und Puder-Blush
Kiko Milano€25.984.6★
KIKO Milano Hydra Pro Glow Feuchtigkeitsspendende Gesichtscreme Mit Hyaluronsäure Und Wunderschönem Glow-Effekt Lsf 10
Kiko Milano€16.794.3★
KIKO Milano Silky Glow Baked Bronzer 02 | Gebackener Bronzer Mit Seidiger Textur
Kiko Milano€11.974.5★
KIKO Milano Creamy Colour Comfort Lip Liner 21 | Lippenkonturenstift Mit Langem Halt
Kiko Milano€5.794.6★
What buyers say about lip plumper
What buyers praise and complain about, mined from review topics.What buyers love
“Super schöner Blush”
“Super Qualität”
“Dezent✨ Soooo soft und schön🤩”
“Sehr angenehm auf den Lippen”
“Glow Baked Bronzer”
“Super schönes Set zu gutem Preis-Leistungs-Verhältnis”
“Bester haltbarer Lippenstift”
“Riecht gut”
“Sehr angenehme Textur”
“Der Lippenstift ist feuchtigkeitsspendent”
What buyers complain about
“Farbe ist dunkler”
“Hält nicht lange”
“Funktioniert nicht”
“Riecht unangenehm, brennt sehr auf der Haut”
“Hält nicht was er verspricht”
“Geld Verschwendung”
“Für diesen Preis hätte ich deutlich bessere Qualität erwartet”
“die Inhaltsstoffe sind nicht so gut für meine Allergien; leider auch nicht eindeutig formuliert”
“Austrocknung”
“Lippen werden nicht größer”
Top return reasons
Common questions
- Is lip plumper profitable to sell on Amazon Germany?
- The niche generates €426K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -17.8%. Flapen's verdict: Skip it (42/100).
- How competitive is the lip plumper niche?
- 3 brands and 19 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in lip plumper?
- Top complaints mined from reviews: Farbe, Haltbarkeit, Funktionalität insgesamt. The return rate is 0.4%.
- What does it cost to enter the lip plumper niche?
- Listings span €3.87–€31.99; the average listing price is €11.37 (sweet spot $15–$100). The average incumbent carries 11,078 reviews — the moat a new listing must climb.