Lip Butter

Shoppers searched for this 225K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -46.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €74K a year.

Searches, last 12 months

225K

Growth, 90 days vs prior 90

-46.4%

Conversion, latest week

5.3%

Market size, estimated

€74Ka year

Peak month

November2.5× the quietest month

Top search term

vaseline lip balm112K searches a year

Listings sell for €6.18 on average, from €2.96 to €20.02. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €6.18 that is €2K to €3K a year per listing.

Average price

€6.18under the $15 to $100 sweet spot

Price range

€2.96–€20.02

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

€2K–€3K

Returns

0.2%of orders · Amazon Germany median 1.1%

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #181 within Gesicht. It carries 4,438 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

100%

Out of stock, average day

5.5%

Average rank

#181in Gesicht

Average rating

4.47 starsAmazon Germany average 4.37 stars

Average reviews

4,438per listing

Listings tracked

35

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

41 months