Lip Butter
soft demand (-46.4% this quarter) — Lip Butter doesn't clear our bar today.
Flapen Score
Ranks 1,082 of 1,260 Kosmetik niches · −9 vs the category median of 47
Is Lip Butter profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Lip Butter is a €74K/yr Amazon Germany market (225K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 38/100.
Lip Butter: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -46.4% over the last 90 days and 5.3% of searches end in a purchase.
€74K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 35 products
Top Lip Butter products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Vaseline Lip Therapy Das Original | Pflegender Lippenbalsam für optimale Feuchtigkeit (1 x 1 x 7g)
- Price
- €2.96
- Rating
- 4.4/5
- Reviews
- 772
- Age
- 3y ago
Vaseline Lip Therapy Rosy | Pflegender Lippenbalsam für optimale Feuchtigkeit (1 x 1 x 7g)
- Price
- €2.98
- Rating
- 4.4/5
- Reviews
- 3,053
- Age
- 3y ago
Vaseline Lippenbalsam Petroleum Jelly Lip Therapy Original Kokosbutter Aloe Vera und Rosy 20 g Dose beruhigt trockene Lippen 4 Stück
- Price
- €7.56
- Rating
- 4.7/5
- Reviews
- 1,366
- Age
- 2y ago
Vaseline Lip Therapy | Feuchtigkeitsspendender Lippenbalsam 4er Set| Rosy Crème Brûlée Original Cocoa Butter (Lippenbalsam 4er Set)
- Price
- €10.31
- Rating
- 4.6/5
- Reviews
- 439
- Age
- 1y ago
Vaseline Lip Therapy Rosy | Nährender Lippenbalsam für optimale Feuchtigkeitsversorgung | Doppelpack (Rosy (2 Stück)
- Price
- €5.46
- Rating
- 4.4/5
- Reviews
- 3,053
- Age
- 4y ago
Trending
90-day click momentum
Vaseline Gluta-Hya Rosy Pink Lipgloss Lippenpflege-Serum mit Hyaluronsäure und GlutaGlow-Technologie tönend und schützend mit LSF 15 für volle und strahlende Lippen (Rosy Pink - 1 x 10ml)
- Price
- €7.77
- Rating
- 4.5/5
- Reviews
- 62
- Age
- 2mo ago
Vaseline Lip Therapy Rosy Getönter Lippenbalsam Lippenstift mit Mandel und Rosenöl (Rosy (1 Stück))
- Price
- €3.28
- Rating
- 4.6/5
- Reviews
- 178
- Age
- 1y ago
Vaseline Lip Therapy Advanced Healing Skin Protectant 0.35 oz (10 g)
- Price
- €11.85
- Rating
- 4.5/5
- Reviews
- 1,438
- Age
- 13y ago
Cracked Repair Cream 2Pcs Creme für Trockene Rissige Haut Vaseline und Pfirsich Cracked Heel Stick Rolling Use Moisturizing Stick für Trockene Rissige Füße Hände und Ellbogen (40gx 2)
- Price
- €6.68
- Rating
- 4.0/5
- Reviews
- 30
- Age
- 11mo ago
Vaseline Lip Therapy Aloe Vera | Getönter Lippenbalsam mit Aloe Vera und Vitamin E
- Price
- €3.16
- Rating
- 4.3/5
- Reviews
- 120
- Age
- 1y ago
Newest
by launch dateVaseline Gluta-Hya Rosy Pink Lipgloss Lippenpflege-Serum mit Hyaluronsäure und GlutaGlow-Technologie tönend und schützend mit LSF 15 für volle und strahlende Lippen (Rosy Pink - 1 x 10ml)
- Price
- €7.77
- Rating
- 4.5/5
- Reviews
- 62
- Age
- 2mo ago
Cracked Repair Cream 2Pcs Creme für Trockene Rissige Haut Vaseline und Pfirsich Cracked Heel Stick Rolling Use Moisturizing Stick für Trockene Rissige Füße Hände und Ellbogen (40gx 2)
- Price
- €6.68
- Rating
- 4.0/5
- Reviews
- 30
- Age
- 11mo ago
Vaseline Lip Therapy | Limited Edition Feuchtigkeitsspendender Lippenbalsam 3er Set| Queen Bee Original Pink Bubbly (Limited Edition Set)
- Price
- €7.82
- Rating
- 4.8/5
- Reviews
- 70
- Age
- 1y ago
Vaseline Lip Therapy 7G Pink Bubbly | Pflegender Lippenbalsam für optimale Feuchtigkeit mit pinkfarbenen Blubberton | (Pink Bubbly (1er Pack))
- Price
- €3.59
- Rating
- 4.6/5
- Reviews
- 354
- Age
- 1y ago
Vaseline Lip Therapy 7G Pink Bubbly | Pflegender Lippenbalsam für optimale Feuchtigkeit mit pinkfarbenen Blubberton | (Pink Bubbly (2er Pack))
- Price
- €5.51
- Rating
- 4.6/5
- Reviews
- 354
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 rising
Sellers
119
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
43%
Top 20: 88%
Open market
2%
- Vaseline93%
- Sunshine smile2%
- SHOWHEEL1%
- Gireatick1%
- Aquaphor1%
- ARCHIDATE1%
- Open — no brand owns it (3 brands, 2%)
Lip Butter demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.5×
Top Lip Butter search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- vaseline lip balm112K/yr
- vaseline lip therapy22K/yr
- vaseline stick16K/yr
- vaseline lip16K/yr
- mini vaseline16K/yr
- vaseline lippen11K/yr
- vaseline mini9K/yr
- vaseline lippenpflege6K/yr
- vaseline rosy lips5K/yr
- lippenpflege vaseline4K/yr
What reviews say buyers love and hate about Lip Butter
What buyers mention most, as a share of all reviews.
What buyers love
66% of reviews“Best Produkte”
“macht super weiche Lippen”
“Selbst nach Stunden fühlt sich die Haut noch angenehm hydratisiert an – kein ständiges Nachcremen nötig”
“Geruch original”
“Wie erwartet”
What buyers complain about
55% of reviews“eigentlich unverschämt überteuert”
“Nur bedingt nutzbar durch Allergien”
“kleiner als erwartet”
“und trotzdem trockene Lippen”
“Der einzige kleine Kritikpunkt: Die Farbe ist deutlich weniger pink als erwartet”
Lip Butter return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Lip Butter questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
