lip butter
Skip itSoft demand (-46.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€2.96–€20.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,438.29avg incumbent reviews — the moat a new listing must climb
Market size
Bad€74K€74K/yr · 225K searches
Avg price
Bad€6.18avg listing price — sweet spot $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-46.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, lip butter is a €74K/yr Amazon Germany market (225K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
lip butter market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- €93K–€124K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #181
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 5.5%
- Avg brand age
- 41 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
119
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
43%
Top 20: 88%
Open market
2%
- Vaseline93%
- Sunshine smile2%
- SHOWHEEL1%
- Gireatick1%
- Aquaphor1%
- ARCHIDATE1%
- Open — no brand owns it (3 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -46.4% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.5×
Top lip butter search terms
- vaseline lip balm112K/yr
- vaseline lip therapy22K/yr
- vaseline stick16K/yr
- vaseline lip16K/yr
- mini vaseline16K/yr
- vaseline lippen11K/yr
- vaseline mini9K/yr
- vaseline lippenpflege6K/yr
- vaseline rosy lips5K/yr
- lippenpflege vaseline4K/yr
Top lip butter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vaseline Lip Therapy Das Original | Pflegender Lippenbalsam für optimale Feuchtigkeit (1 x 1 x 7g)
Vaseline€2.964.4★772 rev
Vaseline Lip Therapy Rosy | Pflegender Lippenbalsam für optimale Feuchtigkeit (1 x 1 x 7g)
Vaseline€2.984.4★3,053 rev
Vaseline Lippenbalsam Petroleum Jelly Lip Therapy Original Kokosbutter Aloe Vera und Rosy 20 g Dose beruhigt trockene Lippen 4 Stück
Vaseline€7.564.7★1,366 rev
Vaseline Lip Therapy | Feuchtigkeitsspendender Lippenbalsam 4er Set| Rosy Crème Brûlée Original Cocoa Butter (Lippenbalsam 4er Set)
Vaseline€10.314.6★439 rev
Vaseline Lip Therapy Rosy | Nährender Lippenbalsam für optimale Feuchtigkeitsversorgung | Doppelpack (Rosy (2 Stück)
Vaseline€5.464.4★3,053 rev
Newest
by launch date
Vaseline Gluta-Hya Rosy Pink Lipgloss Lippenpflege-Serum mit Hyaluronsäure und GlutaGlow-Technologie tönend und schützend mit LSF 15 für volle und strahlende Lippen (Rosy Pink - 1 x 10ml)
Vaseline€7.7762 rev
Cracked Repair Cream 2Pcs Creme für Trockene Rissige Haut Vaseline und Pfirsich Cracked Heel Stick Rolling Use Moisturizing Stick für Trockene Rissige Füße Hände und Ellbogen (40gx 2)
Gireatick€6.6830 rev
Vaseline Lip Therapy | Limited Edition Feuchtigkeitsspendender Lippenbalsam 3er Set| Queen Bee Original Pink Bubbly (Limited Edition Set)
Vaseline€7.8270 rev
Vaseline Lip Therapy 7G Pink Bubbly | Pflegender Lippenbalsam für optimale Feuchtigkeit mit pinkfarbenen Blubberton | (Pink Bubbly (1er Pack))
Vaseline€3.59354 rev
Vaseline Lip Therapy 7G Pink Bubbly | Pflegender Lippenbalsam für optimale Feuchtigkeit mit pinkfarbenen Blubberton | (Pink Bubbly (2er Pack))
Vaseline€5.51354 rev
Trending
90-day click momentumVaseline Gluta-Hya Rosy Pink Lipgloss Lippenpflege-Serum mit Hyaluronsäure und GlutaGlow-Technologie tönend und schützend mit LSF 15 für volle und strahlende Lippen (Rosy Pink - 1 x 10ml)
Vaseline€7.774.5★
Vaseline Lip Therapy Rosy Getönter Lippenbalsam Lippenstift mit Mandel und Rosenöl (Rosy (1 Stück))
Vaseline€3.284.6★
Vaseline Lip Therapy Advanced Healing Skin Protectant 0.35 oz (10 g)
Vaseline€11.854.5★
Cracked Repair Cream 2Pcs Creme für Trockene Rissige Haut Vaseline und Pfirsich Cracked Heel Stick Rolling Use Moisturizing Stick für Trockene Rissige Füße Hände und Ellbogen (40gx 2)
Gireatick€6.684.0★
Vaseline Lip Therapy Aloe Vera | Getönter Lippenbalsam mit Aloe Vera und Vitamin E
Vaseline€3.164.3★
What buyers say about lip butter
What buyers praise and complain about, mined from review topics.What buyers love
“Best Produkte”
“macht super weiche Lippen”
“Selbst nach Stunden fühlt sich die Haut noch angenehm hydratisiert an – kein ständiges Nachcremen nötig”
“Geruch original”
“Wie erwartet”
“Angenehm auf den Lippen, schöner Geruch und handliche Größe”
“Pflegend”
“Beste Lippenpflege”
“Glänzendes Pink”
“Reichhaltige Pflege für sehr trockene Lippen”
What buyers complain about
“eigentlich unverschämt überteuert”
“Nur bedingt nutzbar durch Allergien”
“kleiner als erwartet”
“und trotzdem trockene Lippen”
“Der einzige kleine Kritikpunkt: Die Farbe ist deutlich weniger pink als erwartet”
“Dose lässt sich schwer öffnen”
“Leider nicht hochwertig”
“Bringt gar nichts”
“auch der Geruch sehr unangenehm,.”
“dadurch extrem trockene Haut”
Top return reasons
Common questions
- Is lip butter profitable to sell on Amazon Germany?
- The niche generates €74K/yr across 35 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -46.4%. Flapen's verdict: Skip it (38/100).
- How competitive is the lip butter niche?
- 9 brands and 119 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in lip butter?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Allergien, Gesamtgröße. The return rate is 0.2%.
- When does demand for lip butter peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the lip butter niche?
- Listings span €2.96–€20.02; the average listing price is €6.18 (sweet spot $15–$100). The average incumbent carries 4,438 reviews — the moat a new listing must climb.