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Lila Haarspray

soft demand (-95.2% this quarter) — Lila Haarspray doesn't clear our bar today.

Flapen Score

49
Skip it

Top 40% of 1,260 Kosmetik niches · +2 vs the category median of 47

Market size 14Growth 0Conversion 69Competition 58Returns 97Price range 0Avg price 22Brand share 87Review moat 41Quality gap 100
This niche Category average · 1,260 niches

Is Lila Haarspray profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Lila Haarspray is a €55K/yr Amazon Germany market (109K searches/yr). The top 5 brands hold 48% of demand. Verdict: Skip it — 49/100.

Lila Haarspray: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -95.2% over the last 90 days and 6.3% of searches end in a purchase.

€55K

revenue / yr

Units sold / yr8K
Search volume / yr-95.2%109K
Conversion rate6.3%
Avg price€8.02

Who owns the niche?

The top 5 brands hold 48% of demand, so 52% of the market is open.

52%

open market share

Brands · sellers21 · 48
Top-5 product click share50%
Open market52%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.5★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement93%
New entrants (1y)11· 0 succeeded
Avg rating3.5★
Avg reviews2,366

Top Lila Haarspray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

€0€3K€6K€8K€11K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

48

Top-5 brand share

48%

Top 20: 81%

Top-5 click share

50%

Top 20: 92%

Open market

35%

  • --18%
  • Amzsudy16%
  • YANZEFEI8%
  • MSDADA8%
  • HIESGIE8%
  • HUMSUBY7%

Lila Haarspray demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume109KCVR6.3%Products28Brands21Top 5 Brands48%OOS Rate0.0%Rating3.5★Reviews2,366Avg BSR#253
20K15KSpike '26Feb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Top Lila Haarspray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • lila haarspray34K/yr
  • haarspray lila21K/yr
  • haarkreide lila8K/yr
  • haarspray lila auswaschbar kinder21K/yr
  • lila haarspray kinder16K/yr
  • lila haarfarbe kinder5K/yr
  • haarfarbe lila kinder4K/yr

What reviews say buyers love and hate about Lila Haarspray

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Farbe27%

Farbenfroh und stylisch cool

Geschenk Zweck9%

Schönes Geschenk für Kinder

Benutzerfreundlichkeit8%

Das Produkt ist einfach anzuwenden

Abdeckung7%

Super Deckkraft

Spaß/Unterhaltungserlebnis7%

zum Spielen super

What buyers complain about

73% of reviews
Farbe21%

Farbe hält nicht

Eignung für gefärbtes Haar12%

Leider wird das Spray auch auf Hellblonden Haaren nicht richtig lila

beworben Vs Tatsächliches Produkt8%

Nicht wie erhofft

Preis-Leistungs-Verhältnis8%

Teuer

Funktionalität insgesamt7%

Funktioniert überhaupt nicht

Lila Haarspray return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
29%
2Funktionalität insgesamt
21%
3beworben Vs Tatsächliches Produkt
12%
4Qualität insgesamt
6%
5Preis-Leistungs-Verhältnis
5%

Common Lila Haarspray questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lila Haarspray 49/100 on Amazon Germany — Skip it. The niche generates €55K/yr across 28 tracked products. 0 of 11 products launched in the last 360 days are still selling. Search demand moved -95.2% over the last 90 days.
Lila Haarspray buyers on Amazon Germany complain most about Farbe, Eignung für gefärbtes Haar, beworben Vs Tatsächliches Produkt, the themes mined from the niche's reviews. Its return rate is 0.7%.