lidschatten stift
Worth a lookShows low returns (0.1%), but soft demand (-35.1% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great25%top-5 click share — an open shelf
Brand share
Great46%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Okay€1.57–€26.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,507.89avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Avg price
Bad€6.58avg listing price — sweet spot $15–$100
Market size
Bad€66K€66K/yr · 484K searches
Growth
Bad-35.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, lidschatten stift is a €66K/yr Amazon Germany market (484K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Feb–Nov. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
lidschatten stift market data
- Units sold / yr
- 10K–13K
- avg 0–100/product
- Revenue / yr
- €66K–€82K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #78
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 89%
- Out of stock
- 2.9%
- Avg brand age
- 45 months
- Avg seller age
- 165 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
39 falling
Sellers
173
Top-5 brand share
46%
Top 20: 88%
Top-5 click share
25%
Top 20: 53%
Open market
48%
- Artdeco17%
- Manhattan9%
- Essence Cosmetics7%
- Catrice Cosmetics7%
- XINYUNXIN6%
- L'Oreal Paris5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -35.1% search growth over the last 90 days.Peak months: Feb, Nov · busiest ÷ quietest = 1.7×
Top lidschatten stift search terms
- lidschatten stift162K/yr
- augen make-up52K/yr
- eyeshadow stick39K/yr
- glitzer lidschatten40K/yr
- lidschatten glitzer26K/yr
- catrice lidschatten25K/yr
- essence lidschatten16K/yr
- creme lidschatten16K/yr
- glitter eyeshadow14K/yr
- eye make-up12K/yr
Top lidschatten stift products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Manhattan Eyemazing Double Effect Eyeshadow & Liner Brauner 2-in-1 Lidschatten & Eyeliner Stift zum Drehen Farbe 002 Molten Metal 1 x 1.6g
Manhattan€4.984.2★2,873 rev
ARTDECO High Performance Eyeshadow Stylo - 3 in 1 Stift: Lidschatten Stift Eyeliner und Kajal - 1 x 1 4 g
Artdeco€7.244.5★1,668 rev
8PCS Lidschatten Stick Weiche Cremige Matte Schimmer Lidschatten Bleistift Crayon Hervorhebung Pigmentierter glänzender Lidschatten Bleistift Wasserdichter Classy Schimmer Lidschatten Sticks Set(B)
XINYUNXIN€7.934.0★2,209 rev
LOréal Paris Lidschatten im praktischen Stiftformat Glänzendes Finish Langanhaltende Gel-Textur Le Shadow Stick by Paradise Nr. 120 Magnetic Mauve 1 4 g
L'Oreal Paris€7.714.4★1,344 rev
6 Stück Doppelfarben Lidschatten Stick Rotierende Aufgewertet Glitter Farbverlauf Eyeshadow Stick Langanhaltende Wasserdicht Schimmer Creme Lidschatten Stick Set
Grospe€10.733.6★393 rev
Newest
by launch date
BelleFlair 40 Farben Glitzer Lidschatten Palette Make Up Palette für Gesicht Körper Lidschatten Glitzer Gel Schminkpalette Erwachsener Kinder Schminke Fasching Set für Karneval Party
BelleFlair€8.6326 rev
Glitzer Lidschatten Stift Champagne Glitter Eyeshadow Stick Hochpigmentiert Shimmer Eyeliner Creme Wasserfest & Langlebig Lidschattenstift Crayon Metallic Finish Glänzend Knitterfrei Augen Makeup
Wowstic€5.3344 rev
Catrice Drunkn Diamonds Jelly Topper Lidschatten Nr. 020 Pink langanhaltend schnelltrocknend schimmernd vegan ohne Mikroplastikpartikel Nanopartikel frei ohne Parfüm 1er Pack (2.5g)
Catrice Cosmetics€3.69106 rev
Exmiloo Lidschattenstift Set 3 Farben Lidschatten Stift für Einfaches Alltags-Augen-Make-up Matt & Schimmer Finish Wasserfest Leicht zu Verblenden Vegan & Tierversuchsfrei Everyday Neutrals
exmiloo€8.1567 rev
Exmiloo Creme Lidschatten Stift Mauve & Taupe-Schimmer Wasserfest
exmiloo€7.79168 rev
Trending
90-day click momentumGlitzer Lidschatten Stift Champagne Glitter Eyeshadow Stick Hochpigmentiert Shimmer Eyeliner Creme Wasserfest & Langlebig Lidschattenstift Crayon Metallic Finish Glänzend Knitterfrei Augen Makeup
Wowstic€5.334.4★
Catrice Drunkn Diamonds Jelly Topper Lidschatten Nr. 020 Pink langanhaltend schnelltrocknend schimmernd vegan ohne Mikroplastikpartikel Nanopartikel frei ohne Parfüm 1er Pack (2.5g)
Catrice Cosmetics€3.694.2★
Boobeen Eyeshadow Pencil Crayon Wasserfester Lidschattenstift Shimmer Cream Eyeshadow Pen Erstellen Sie glitzerndes Augen-Make-up einfach zu verwenden (12#)
Boobeen€6.393.9★
Exmiloo Lidschattenstift Set 3 Farben Lidschatten Stift für Einfaches Alltags-Augen-Make-up Matt & Schimmer Finish Wasserfest Leicht zu Verblenden Vegan & Tierversuchsfrei Everyday Neutrals
exmiloo€8.153.8★
BelleFlair 40 Farben Glitzer Lidschatten Palette Make Up Palette für Gesicht Körper Lidschatten Glitzer Gel Schminkpalette Erwachsener Kinder Schminke Fasching Set für Karneval Party
BelleFlair€8.634.0★
What buyers say about lidschatten stift
What buyers praise and complain about, mined from review topics.What buyers love
“Beste Mascara”
“Die Farbe „Very Black“ ist schön intensiv”
“Super Produkt”
“Super einfach aufzutragen”
“Perfekte Haltbarkeit”
“easy in der Handhabe”
“Super Lidschatten, fairer Preis”
“Sehr gut zu handhaben sehr gute Qualität verschmiert nicht hält den ganzen Tag”
“Glitzer”
“Produkt wie beschrieben”
What buyers complain about
“Gibt kaum Farbe ab”
“Juckt auf der Haut”
“Schlechte Mascara”
“Absoluter Müll”
“Die Wimperntusche war offen und trocken”
“Das Foto ist irreführend”
“Mega schwer zu entfernen”
“Das Produkt war gebraucht”
“Für den alltäglichen Gebrauch zu viel Glitter”
“Habe leider dieses Serum überhaupt nicht vertragen”
Top return reasons
Common questions
- Is lidschatten stift profitable to sell on Amazon Germany?
- The niche generates €66K/yr across 96 tracked products. 1 of 26 products launched in the last 360 days are still selling. 90-day search growth is -35.1%. Flapen's verdict: Worth a look (51/100).
- How competitive is the lidschatten stift niche?
- 39 brands and 173 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 46% of demand.
- What do buyers complain about in lidschatten stift?
- Top complaints mined from reviews: Farbe, Allergien, Wimpernqualität. The return rate is 0.1%.
- When does demand for lidschatten stift peak?
- Demand peaks in Feb–Nov; the busiest month runs 1.7× the quietest.
- What does it cost to enter the lidschatten stift niche?
- Listings span €1.57–€26.48; the average listing price is €6.58 (sweet spot $15–$100). The average incumbent carries 3,508 reviews — the moat a new listing must climb.