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Lidschatten Stift

Lidschatten Stift shows low returns (0.1%), but soft demand (-35.1% this quarter) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 29% of 1,260 Kosmetik niches · +4 vs the category median of 47

Market size 16Growth 7Conversion 26Competition 90Returns 99Price range 46Avg price 18Brand share 89Review moat 30Quality gap 81
This niche Category average · 1,260 niches

Is Lidschatten Stift profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Lidschatten Stift is a €66K/yr Amazon Germany market (484K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Feb–Nov. Verdict: Worth a look — 51/100.

Lidschatten Stift: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -35.1% over the last 90 days and 2.1% of searches end in a purchase.

€66K

revenue / yr

Units sold / yr13K
Search volume / yr-35.1%484K
Conversion rate2.1%
Avg price€6.58

Who owns the niche?

The top 5 brands hold 46% of demand, so 54% of the market is open.

54%

open market share

Brands · sellers39 · 173
Top-5 product click share25%
Open market54%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 96 products

Sponsored placement89%
New entrants (1y)26· 1 succeeded
Avg rating4.2★
Avg reviews3,508

Top Lidschatten Stift products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

€0€1K€3K€4K€5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

39 falling

Sellers

173

Top-5 brand share

46%

Top 20: 88%

Top-5 click share

25%

Top 20: 53%

Open market

48%

  • Artdeco17%
  • Manhattan9%
  • Essence Cosmetics7%
  • Catrice Cosmetics7%
  • XINYUNXIN6%
  • L'Oreal Paris5%

Lidschatten Stift demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume484KCVR2.1%Products96Brands39Top 5 Brands46%OOS Rate2.9%Rating4.2★Reviews3,508Avg BSR#78
13K8KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Feb, Nov · busiest ÷ quietest = 1.7×

Top Lidschatten Stift search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • lidschatten stift162K/yr
  • augen make-up52K/yr
  • eyeshadow stick39K/yr
  • glitzer lidschatten40K/yr
  • lidschatten glitzer26K/yr
  • catrice lidschatten25K/yr
  • essence lidschatten16K/yr
  • creme lidschatten16K/yr
  • glitter eyeshadow14K/yr
  • eye make-up12K/yr

What reviews say buyers love and hate about Lidschatten Stift

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Wimpernqualität19%

Beste Mascara

Farbe19%

Die Farbe „Very Black“ ist schön intensiv

Qualität insgesamt14%

Super Produkt

Einfache Anwendung9%

Super einfach aufzutragen

Haltbarkeit5%

Perfekte Haltbarkeit

What buyers complain about

59% of reviews
Farbe12%

Gibt kaum Farbe ab

Allergien11%

Juckt auf der Haut

Wimpernqualität7%

Schlechte Mascara

Qualität insgesamt7%

Absoluter Müll

Feucht/Trocken5%

Die Wimperntusche war offen und trocken

Lidschatten Stift return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
26%
2Funktionalität insgesamt
8%
3Qualität insgesamt
7%
4beworben Vs Tatsächliches Produkt
7%
5Defekt Material/Teile
5%

Common Lidschatten Stift questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lidschatten Stift 51/100 on Amazon Germany — Worth a look. The niche generates €66K/yr across 96 tracked products. 1 of 26 products launched in the last 360 days are still selling. Search demand moved -35.1% over the last 90 days.
Search demand for Lidschatten Stift on Amazon Germany peaks in Feb–Nov, where the busiest month runs 1.7× the quietest.