Skip to content

Lidschatten Stift

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -35.1% this quarter, so Lidschatten Stift is a Maybe.

Flapen Score
51
51 / 100
Top 29% of 1,260 Kosmetik niches · +4 vs the category median of 47
Market size
€66K/yr484K searches / yr
90-day growth
-35.1%search demand this quarter
Competition
25%top-5 click share · 39 brands · 173 sellers

Flapen Score

Lidschatten Stift against its category

The dotted line is the Kosmetik average. Past it, Lidschatten Stift is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lidschatten Stift market on Amazon at a glance

Shoppers on Amazon Germany searched for Lidschatten Stift 484K times last year and spent an estimated €66K. The top 5 brands take 46% of clicks. Demand peaks in Feb–Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 484K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -35.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €66K a year.

Searches, last 12 months
484K
Growth, 90 days vs prior 90
-35.1%
Conversion, latest week
2.1%
Market size, estimated
€66Ka year
Peak month
November1.7× the quietest month
Top search term
lidschatten stift162K searches a year

02 · Price

A sale here is worth €6.58.

Listings sell for €6.58 on average, from €1.57 to €26.48. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At €6.58 that is €0 to €658 a year per listing.

Average price
€6.58under the $15 to $100 sweet spot
Price range
€1.57–€26.48
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
€0–€658
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #78 within Make-Up. It carries 3,508 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
99%
Out of stock, average day
2.9%
Average rank
#78in Make-Up
Average rating
4.21 starsAmazon Germany average 4.37 stars
Average reviews
3,508per listing
Listings tracked
96

04 · Newcomers

1 of last year's 26 launches cleared the first-year sales bar.

26 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
26
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Lidschatten Stift products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

39 falling

Sellers

173

Top-5 brand share

46%

Top 20: 88%

Top-5 click share

25%

Top 20: 53%

Open market

48%

  • Brand 117%
  • Brand 29%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Lidschatten Stift search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Feb, Nov · busiest ÷ quietest = 1.7×

Search terms

Top Lidschatten Stift search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lidschatten stift162K/yr
  • augen make-up52K/yr
  • eyeshadow stick39K/yr
  • glitzer lidschatten40K/yr
  • lidschatten glitzer26K/yr
  • catrice lidschatten25K/yr
  • essence lidschatten16K/yr
  • creme lidschatten16K/yr
  • glitter eyeshadow14K/yr
  • eye make-up12K/yr

Reviews and returns

What reviews say buyers love and hate about Lidschatten Stift

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Wimpernqualität”
12%of negative reviews mention “Farbe”
0.1%of orders come back
“Gibt kaum Farbe ab”
A buyer, on “Farbe”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Lidschatten Stift questions

Answered from the same tracked data.