lidschatten primer
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Competition
Great24%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,163.7avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Bad€87K€87K/yr · 416K searches
Avg price
Bad€7.08avg listing price — sweet spot $15–$100
Growth
Bad-17.9%90-day search growth — must beat 0% to launch
Price range
Bad€3.15–€16.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, lidschatten primer is a €87K/yr Amazon Germany market (416K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
lidschatten primer market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- €89K–€106K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #82
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 81%
- Out of stock
- 0.8%
- Avg brand age
- 53 months
- Avg seller age
- 171 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
12 falling
Sellers
136
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
24%
Top 20: 56%
Open market
3%
- Artdeco86%
- Manhattan4%
- NYX PROFESSIONAL MAKEUP2%
- e.l.f.2%
- Wet n Wild1%
- Kiko Milano1%
- Open — no brand owns it (6 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Top lidschatten primer search terms
- artdeco206K/yr
- artdeco lidschatten91K/yr
- art deco21K/yr
- lidschatten primer15K/yr
- eyeshadow primer10K/yr
- artdeco eyeshadow9K/yr
- art deco eye shadow10K/yr
- eyeshadow base10K/yr
- artdeco lidschatten palette14K/yr
- lidschatten base7K/yr
Top lidschatten primer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ARTDECO Beauty Box Quattro - Magnetische Lidschattenpalette - Nachfüllbar - 1 Stück
Artdeco€5.644.4★315 rev
ARTDECO Eyeshadow Base - Extrem haltbarer Eyeshadow Primer für lebendige Farben und kein Absetzen 1 x 5ml
Artdeco€4.684.4★4,093 rev
ARTDECO High Performance Eyeshadow Stylo - 3 in 1 Stift: Lidschatten Stift Eyeliner und Kajal - 1 x 1 4 g
Artdeco€7.224.5★1,668 rev
Manhattan Endless Stay Eye Primer Wasserfeste Lidschatten-Grundierung für langanhaltendes Make-up ohne Verschmieren Farbe Transparent 1 1 x 6ml
Manhattan€3.944.3★1,773 rev
ARTDECO High Performance Eyeshadow Stylo - 3 in 1 Stift: Lidschatten Stift Eyeliner und Kajal - 1 x 1 4 g
Artdeco€7.834.5★1,668 rev
Newest
by launch date
ARTDECO Face Palette 3-in-1 Palette mit Bronzer Blush & Highlighter vielseitiges Make-up Set für Kontur Glow & Frische 1 Stück
Artdeco€12.733 rev
ARTDECO Glossy Lip Chubby - Cremegloss in Stiftform für gepflegte Lippen in zarter Farbe - 1 x 1 8 g
Artdeco€7.35107 rev
ARTDECO Eyelights Palette 8 Puderlidschatten mit intensiver Deckkraft Hochpigmentierte Farben für vielseitige Looks - 1 x 1 Stck.
Artdeco€9.3182 rev
ARTDECO Eyelights Palette 8 Puderlidschatten mit intensiver Deckkraft Hochpigmentierte Farben für vielseitige Looks - 1 x 1 Stck.
Artdeco€8.8882 rev
ARTDECO Illusion Palette for cheeks & eyes - Must have Palette aus vier Lidschatten und einem Blusher mit integriertem Spiegel - 1 x 1 Stk
Artdeco€9.94117 rev
Trending
90-day click momentumARTDECO Face Palette 3-in-1 Palette mit Bronzer Blush & Highlighter vielseitiges Make-up Set für Kontur Glow & Frische 1 Stück
Artdeco€12.734.0★
ARTDECO Glossy Lip Chubby - Cremegloss in Stiftform für gepflegte Lippen in zarter Farbe - 1 x 1 8 g
Artdeco€7.354.4★
ARTDECO Eyeshadow Pearl Natur- und Beigeöne - Puderlidschatten mit Pearl-Finish zum Befüllen der ARTDECO Beauty Box - 1 x 1g
Artdeco€4.204.7★
ARTDECO High Performance Eyeshadow Stylo - 3 in 1 Stift: Lidschatten Stift Eyeliner und Kajal - 1 x 1 4 g
Artdeco€7.834.5★
ARTDECO Eyeshadow Natur- und Beigetöne- Intensiver matter Lidschatten für einen unwiderstehlichen Look - 1 x 1g
Artdeco€4.054.1★
What buyers say about lidschatten primer
What buyers praise and complain about, mined from review topics.What buyers love
“Superschöne Palette”
“Super Produkt”
“Beste Mascara”
“Super einfach aufzutragen ich würd es immer wieder kaufen”
“Tolle Haltbarkeit”
“Deckt gut ab”
“Produkt wie beschrieben”
“Einfache Handhabung”
“Super Preis”
“Super Make-up geschmeidig”
What buyers complain about
“Farbe falsch”
“Trocknet die Haut aus”
“hält absolut nicht was es verspricht”
“Winzige Dose”
“Geldverschwendung”
“Fixiert nicht”
“Allergieauslösend”
“hält aber nich so lange.”
“Allerdings ist mein Lippenstift auch SEHR schlecht haftend, da ich grundsätzlich nur Lippenstifte ohne Titandioxid verwende”
“Zuviel Glitzer”
Top return reasons
Common questions
- Is lidschatten primer profitable to sell on Amazon Germany?
- The niche generates €87K/yr across 94 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -17.9%. Flapen's verdict: Skip it (45/100).
- How competitive is the lidschatten primer niche?
- 12 brands and 136 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in lidschatten primer?
- Top complaints mined from reviews: Farbe, Feucht/Trocken, beworben Vs Tatsächliches Produkt. The return rate is 0.2%.
- When does demand for lidschatten primer peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the lidschatten primer niche?
- Listings span €3.15–€16.34; the average listing price is €7.08 (sweet spot $15–$100). The average incumbent carries 1,164 reviews — the moat a new listing must climb.