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Lidschatten Primer

Fail

The top 5 brands take 96% of clicks, so Lidschatten Primer is a Fail.

Flapen Score
45
45 / 100
Ranks 731 of 1,260 Kosmetik niches · −2 vs the category median of 47
Market size
€87K/yr416K searches / yr
90-day growth
-17.9%search demand this quarter
Competition
24%top-5 click share · 12 brands · 136 sellers

Flapen Score

Lidschatten Primer against its category

The dotted line is the Kosmetik average. Past it, Lidschatten Primer is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lidschatten Primer market on Amazon at a glance

Shoppers on Amazon Germany searched for Lidschatten Primer 416K times last year and spent an estimated €87K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 416K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €87K a year.

Searches, last 12 months
416K
Growth, 90 days vs prior 90
-17.9%
Conversion, latest week
2.9%
Market size, estimated
€87Ka year
Peak month
December2.2× the quietest month
Top search term
artdeco206K searches a year

02 · Price

A sale here is worth €7.08.

Listings sell for €7.08 on average, from €3.15 to €16.34. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At €7.08 that is €708 to €2K a year per listing.

Average price
€7.08under the $15 to $100 sweet spot
Price range
€3.15–€16.34
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
€708–€2K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #82 within Make-Up. It carries 1,164 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
99%
Out of stock, average day
0.8%
Average rank
#82in Make-Up
Average rating
4.33 starsAmazon Germany average 4.37 stars
Average reviews
1,164per listing
Listings tracked
94

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
53 months

Products

Top Lidschatten Primer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

12 falling

Sellers

136

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

24%

Top 20: 56%

Open market

3%

  • Brand 186%
  • Brand 24%
  • Brand 32%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (6 brands, 3%)

Demand

Lidschatten Primer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Lidschatten Primer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • artdeco206K/yr
  • artdeco lidschatten91K/yr
  • art deco21K/yr
  • lidschatten primer15K/yr
  • eyeshadow primer10K/yr
  • artdeco eyeshadow9K/yr
  • art deco eye shadow10K/yr
  • eyeshadow base10K/yr
  • artdeco lidschatten palette14K/yr
  • lidschatten base7K/yr

Reviews and returns

What reviews say buyers love and hate about Lidschatten Primer

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Farbe”
8%of negative reviews mention “Farbe”
0.2%of orders come back
“Farbe falsch”
A buyer, on “Farbe”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Lidschatten Primer questions

Answered from the same tracked data.