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Lidschatten Primer

brand-locked demand (top 5 brands take 96% of clicks) — Lidschatten Primer doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 731 of 1,260 Kosmetik niches · −2 vs the category median of 47

Market size 22Growth 16Conversion 37Competition 91Returns 99Price range 10Avg price 20Brand share 9Review moat 58Quality gap 70
This niche Category average · 1,260 niches

Is Lidschatten Primer profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Lidschatten Primer is a €87K/yr Amazon Germany market (416K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Lidschatten Primer: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -17.9% over the last 90 days and 2.9% of searches end in a purchase.

€87K

revenue / yr

Units sold / yr15K
Search volume / yr-17.9%416K
Conversion rate2.9%
Avg price€7.08

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers12 · 136
Top-5 product click share24%
Open market4%
Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 94 products

Sponsored placement81%
New entrants (1y)4· 2 succeeded
Avg rating4.3★
Avg reviews1,164

Top Lidschatten Primer products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

€0€2K€3K€5K€7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

136

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

24%

Top 20: 56%

Open market

3%

  • Artdeco86%
  • Manhattan4%
  • NYX PROFESSIONAL MAKEUP2%
  • e.l.f.2%
  • Wet n Wild1%
  • Kiko Milano1%
  • Open — no brand owns it (6 brands, 3%)

Lidschatten Primer demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume416KCVR2.9%Products94Brands12Top 5 Brands96%OOS Rate0.8%Rating4.3★Reviews1,164Avg BSR#82
18K13KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Top Lidschatten Primer search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • artdeco206K/yr
  • artdeco lidschatten91K/yr
  • art deco21K/yr
  • lidschatten primer15K/yr
  • eyeshadow primer10K/yr
  • artdeco eyeshadow9K/yr
  • art deco eye shadow10K/yr
  • eyeshadow base10K/yr
  • artdeco lidschatten palette14K/yr
  • lidschatten base7K/yr

What reviews say buyers love and hate about Lidschatten Primer

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews
Farbe20%

Superschöne Palette

Qualität insgesamt11%

Super Produkt

Wimpernqualität9%

Beste Mascara

Einfache Anwendung8%

Super einfach aufzutragen ich würd es immer wieder kaufen

Haltbarkeit7%

Tolle Haltbarkeit

What buyers complain about

56% of reviews
Farbe8%

Farbe falsch

Feucht/Trocken8%

Trocknet die Haut aus

beworben Vs Tatsächliches Produkt7%

hält absolut nicht was es verspricht

Gesamtgröße7%

Winzige Dose

Preis-Leistungs-Verhältnis6%

Geldverschwendung

Lidschatten Primer return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
57%
2Produktzustand
8%
3Gesamtgröße
7%
4Funktionalität insgesamt
5%
5Fleckenbeständigkeit
3%

Common Lidschatten Primer questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lidschatten Primer 45/100 on Amazon Germany — Skip it. The niche generates €87K/yr across 94 tracked products. 2 of 4 products launched in the last 360 days are still selling. Search demand moved -17.9% over the last 90 days.
Search demand for Lidschatten Primer on Amazon Germany peaks in Nov–Dec, where the busiest month runs 2.2× the quietest.