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36

lidschatten pinselset

Skip it

Prices mostly outside the sweet spot ($3.04–$11.99) — this niche doesn't clear our bar today.

Market size 11Growth 8Conversion 81Competition 34Returns 99Price range 0Avg price 14Brand share 44Review moat 34Quality gap 32

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,128.24

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad€5.06

avg listing price — sweet spot $15–$100

Market size

Bad€44K

€44K/yr · 102K searches

Growth

Bad-34.5%

90-day search growth — must beat 0% to launch

Price range

Bad€3.04–€11.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, lidschatten pinselset is a €44K/yr Amazon Germany market (102K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Skip it — 36/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

lidschatten pinselset market data

Units sold / yr
8K–10K
avg 250–500/product
Revenue / yr
€40K–€51K
units × avg price
Conversion rate
8.6%
Avg BSR
#36
Page quality
0%
Prime
100%
Sponsored
88%
Out of stock
0.0%
Avg brand age
35 months
Avg seller age
189 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

55

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

16%

  • MSQ47%
  • FdcLixuvol13%
  • Lamora6%
  • ZELHYEUU6%
  • TEOYALL6%
  • REAL TECHNIQUES5%
  • Open — no brand owns it (7 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -34.5% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 2.0×

Top lidschatten pinselset search terms

  • lidschatten pinsel31K/yr
  • lidschatten pinselset29K/yr
  • lidschattenpinsel16K/yr
  • eyeshadow brush6K/yr
  • pinsel lidschatten5K/yr
  • eyeshadow pinsel6K/yr
  • liedschattenpinselset5K/yr
  • augenpinsel3K/yr
All search terms

Top lidschatten pinselset products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€4K20%€9K30%€13K40%€18K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 17 tracked products in this niche — three views at once, no toggling.

What buyers say about lidschatten pinselset

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt20%

“Gutes Produkt”

Preis-Leistungs-Verhältnis16%

“Gekauft im super Sale”

Pinselqualität15%

“Die Borsten fühlen sich weich und sanft auf der Haut an und nehmen Lidschatten gut auf, ohne dass er abfällt”

Weiches Gefühl11%

“sehr glatt”

Gesamtgröße8%

“passt”

Benutzerfreundlichkeit8%

“Sehr gute Handhabung”

Wimpernqualität5%

“Am besten Augenpinsel die ich benutzen habe”

Farbe3%

“Tolle Farbe”

Form/Stil2%

“und sehen auch noch stylisch aus”

beworben Vs Tatsächliches Produkt2%

“Die Pinsel sind so wie beschrieben”

What buyers complain about

Haltbarkeit25%

“Nicht besonders haltbar”

Hartes Gefühl17%

“Die sind so hart”

Gesamtgröße13%

“Sind sehr klein”

Preis-Leistungs-Verhältnis6%

“auch teurer”

Geruch6%

“Einziger Kritikpunkt ist der Geruch am Anfang”

Empfindlichkeit insgesamt4%

“auch die empfindliche Haut an den Augen.”

Qualität insgesamt4%

“Schrott”

Fleckenbeständigkeit3%

“fleckig, als hätte man sie mit klebrigen Fingern angefasst.”

Einfache Reinigung3%

“Wirft sofort Fragen zur Hygiene auf”

Kontamination3%

“Wirft sofort Fragen zur Hygiene auf”

Top return reasons

Gesamtgröße35%
Qualität insgesamt18%
Farbe6%
beworben Vs Tatsächliches Produkt6%
Defekt Material/Teile4%
Lackqualität3%
Komfort insgesamt3%
Steifheit3%
Eignung für langes Haar3%
Stärke3%

Common questions

Is lidschatten pinselset profitable to sell on Amazon Germany?
The niche generates €44K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -34.5%. Flapen's verdict: Skip it (36/100).
How competitive is the lidschatten pinselset niche?
13 brands and 55 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in lidschatten pinselset?
Top complaints mined from reviews: Haltbarkeit, Hartes Gefühl, Gesamtgröße. The return rate is 0.3%.
When does demand for lidschatten pinselset peak?
Demand peaks in Feb–Nov–Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the lidschatten pinselset niche?
Listings span €3.04–€11.99; the average listing price is €5.06 (sweet spot $15–$100). The average incumbent carries 3,128 reviews — the moat a new listing must climb.